MUMBAI, India: An emotional advertisement for Google’s search engine has become a hit in India and Pakistan by surprisingly invoking a searing and traumatic period in the shared history of the South Asian archrivals. Officially debuting on television Friday, the commercial already has been viewed more than 1.6 million times on YouTube.
“Reunion” portrays two childhood friends, now elderly men, who haven’t seen each other since they were separated by the 1947 partition that created India and Pakistan from the old British empire in South Asia. Partition sparked a mass exodus as millions of Muslims and Hindus fled across the new borders amid religious violence.
In the ad, one of the men reminisces to his granddaughter about his happy childhood in Lahore and how he used to steal sweets from a shop with his best friend, who the ad implies is Muslim. His granddaughter uses the search engine to track down the childhood friend in the Pakistani city. Then, with the help of the Pakistani man’s grandson, she arranges a journey to New Delhi for a surprise reunion.
The ad struck a cultural chord with Indians and Pakistanis.
“If it doesn’t move you, you’ve got a heart of stone,” wrote Beena Sarwar, a Pakistani journalist and part of the Aman ki Asha (Hope for Peace) initiative that promotes peace between Pakistan and India, on her blog.
It might seem a risky strategy to co-opt partition for a feel-good search engine advertisement. The period is one of the roots of the bitter animosity between Pakistan and India that has led to three wars, a nuclear arms race and deadly fighting in the disputed Kashmir region. Shortly after the partition, an estimated 1 million Hindus, Muslims and Sikhs were killed in rioting, and 12 million were uprooted from their homes.
Yet Abhijit Avasthi, head of the Ogilvy India team that developed the ad, said the fact that partition evokes strong feelings among Indians and Pakistanis is one of the reasons the idea was chosen.
“Yes, this is a sensitive topic, a part of history with bitter memories” he said. “But that was the whole point, which is to tell people that those memories are in the past, that there is a way to revive your connection with your lost ones.”
The spot also tapped into ordinary people’s weariness with the hostilities.
“I don’t see much hostility at the people’s level,” said Sanjay Mehta, a 48-year-old New Delhi-based businessman whose family is from what is now Pakistan.
But he added that traveling between the countries is not as easy as the ad portrays. “I want to visit Pakistan but it’s not easy to get a visa.”
Last year, India and Pakistan signed an agreement to make it easier for business travelers, senior citizens, divided families and religious pilgrims to get visas. However, improving ties have been set back by sporadic clashes in Kashmir.
Google’s India, Pakistan ‘Reunion’ ad goes viral
Google’s India, Pakistan ‘Reunion’ ad goes viral
Three-year heatwave bleached half the planet’s coral reefs: study
PARIS: A study published on Tuesday showed that more than half of the world’s coral reefs were bleached between 2014-2017 — a record-setting episode now being eclipsed by another series of devastating heatwaves.
The analysis concluded that 51 percent of the world’s reefs endured moderate or worse bleaching while 15 percent experienced significant mortality over the three-year period known as the “Third Global Bleaching Event.”
It was “by far the most severe and widespread coral bleaching event on record,” said Sean Connolly, one the study’s authors and a senior scientist at the Panama-based Smithsonian Tropical Research Institute.
“And yet, reefs are currently experiencing an even more severe Fourth Event, which started in early 2023,” Connolly said in a statement.
When the sea overheats, corals eject the microscopic algae that provides their distinct color and food source.
Unless ocean temperatures return to more tolerable levels, bleached corals are unable to recover and eventually die of starvation.
“Our findings demonstrate that the impacts of ocean warming on coral reefs are accelerating, with the near certainty that ongoing warming will cause large-scale, possibly irreversible, degradation of these essential ecosystems,” said the study in the journal Nature Communications.
An international team of scientists analyzed data from more than 15,000 in-water and aerial surveys of reefs around the world over the 2014-2017 period.
They combined the data with satellite-based heat stress measurements and used statistical models to estimate how much bleaching occurred around the world.
No time to recover
The two previous global bleaching events, in 1998 and 2010, had lasted one year.
“2014-17 was the first record of a global coral bleaching event lasting much beyond a single year,” the study said.
“Ocean warming is increasing the frequency, extent, and severity of tropical-coral bleaching and mortality.”
Australia’s Great Barrier Reef, for instance, saw peak heat stress increase each year between 2014 and 2017.
“We are seeing that reefs don’t have time to recover properly before the next bleaching event occurs,” said Scott Heron, professor of physics at James Cook University in Australia.
A major scientific report last year warned that the world’s tropical coral reefs have likely reached a “tipping point” — a shift that could trigger massive and often permanent changes in the natural world.
The global scientific consensus is that most coral reefs would perish at warming of 1.5C above preindustrial levels — the ambitious, long-term limit countries agreed to pursue under the 2015 Paris climate accord.
Global temperatures exceeded 1.5C on average between 2023-2025, the European Union’s climate monitoring service, Copernicus, said last month.
“We are only just beginning to analyze bleaching and mortality observations from the current bleaching event,” Connolly told AFP.
“However the overall level of heat stress was extraordinarily high, especially in 2023-2024, comparable to or higher than what was observed in 2014-2017, at least in some regions,” he said.
He said the Pacific coastline of Panama experienced “dramatically worse heat stress than they had ever experienced before, and we observed considerable coral mortality.”
