Al-Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in the Kingdom, has opened its state-of-the-art dealership facility in Hail.
The official inauguration of the facility, located on King Abdullah bin Abdulaziz road, took place with the support of Prince Abdulaziz bin Saad bin Abdulaziz.
The new Ford dealership in Hail brings the total number of main AJVA branches throughout the Kingdom to 22, adding another proof point for its strong commitment to reach out to customers Kingdom-wide, and invest in growing the business and creating jobs.
The 3S branch boasts a total of 8,377 sq m, housing a 1,137 sq m showroom floor for new cars, a 300 sq m showroom floor for pre-owned cars, in addition to a maintenance facility and service center, a warehouse and staff accommodation.
A state-of-the-art service center sits on 2,120 sq m ensuring maximum space to service vehicles.
In the service area, 27 workstations allow for basic repairs, denting and vehicle paint jobs.
The facility also houses a 184 sqm parts center and warehouse, to ensure availability or genuine Ford and Lincoln parts.
Sheikh Abdullah bin Fahad Al-Kraidees, president of Al-Jazirah Vehicles Agencies Co., says: “Our commitment to Saudi customers is absolute and unwavering.”
He says AJVA is driven to develop the Ford business and to deliver some of the highest levels of customer satisfaction across the Kingdom.
“With the opening of this facility, we bring Ford and Lincoln products and services closer to our customers,” he added.
“But our investments don’t just stop at new facilities, they extend to offering training to our sales advisers and technicians to ensure up to date product knowledge and technology know-how, as well as efficiency in repair works, allowing our customers to save time and money.”
According to Al-Kraidees, more facilities are planned including showrooms, service centers and parts sales outlets that would add to the growing network of Al-Jazirah Vehicles Agencies Co. in the Kingdom.
Larry Prein, Ford Middle East’s managing director, said: “We congratulate the Al-Jazirah Vehicles Agencies team for their continued passion for the business as they relentlessly work to deliver some of the best customer experiences to Ford and Lincoln owners in Saudi Arabia.”
Prein said: “The continued investments in dealership facilities prove AJVA’s drive to nurture the growing network and Ford customer base in the Kingdom and to offer accessible and reliable after-sales support to customers wherever they are.”
Al-Jazirah Vehicles Agencies Co. currently operates more than 100 outlets and facilities encompassing state-of-the-art showrooms, service centers, vehicle storage centers, parts distribution centers, with over 3,700 employees and a Saudization rate of 33 percent.
The dealership also owns two of the world’s largest Ford showrooms, located in Jeddah and Dammam, as well as the largest parts distribution warehouse among Ford dealers in the Middle East.
Al-Jazirah Vehicles Agencies Co. opens Hail facility
Al-Jazirah Vehicles Agencies Co. opens Hail facility
More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%
Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.
The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.
Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.
The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s.
EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.
Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.
The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.
Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”
“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.
Strategic trial milestones:
- Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
- Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.
This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.
