DOHA: There has been a sharp rally in some commodity prices over the summer. However, QNB Group's analysis suggests that the rally is largely due to certain specific and temporary factors. Therefore, it is unlikely to be extended substantially and could easily be reversed if there is further global economic deterioration.
During August, the S&P GSCI, a key index of global commodity prices, increased by 6.2 percent, its most rapid monthly increase since April 2011. This came on top of a 6.1 percent increase in July, and brought the total increase since 21st June to 20.8 percent.
The index, constructed by Goldman Sachs and maintained by Standard & Poors, is used as a benchmark for many funds investing in commodities. Each commodity is weighed in proportion to their level of production, and hence to their importance in the global economy. As a result, it is dominated by oil, which partly explains the index's sharp rise in recent months. It has also been bolstered by rising agricultural commodity prices.
Although oil and food prices have both rallied strongly since late June, driving up commodity indices such as the S&P GSCI, they have done so for different reasons. Meanwhile, some other commodities, such as natural gas and industrial metals, have performed weakly over the same period.
This suggests that the current rally is very different in nature to the one seen in summer 2008. In that case, the spike came in the context of booming emerging market economies and a very weak US dollar, which encouraged investors to buy commodities as a hedge against inflation. That rally involved a broader range of commodities and was the culmination of a years-long trend of rising prices.
The current rally, by contrast, is partly a bounce back after a period in which the prices of risk assets, including commodities, had been declining due to concerns about the euro zone and the health of the wider global economy. This risk-asset bounce did not happen because of a dramatic turnaround in the situation. Indeed, much of economic data released in recent months has continued to be negative. Instead, the market has just become more hopeful about the prospects for state intervention and stimulus, particularly in the euro zone, US and China. This has driven up equities, which had hit a low point in early June, and also contributed some of the momentum to commodities. Some commodities, especially gold are also seen as a safe haven in times of uncertainty.
Gold has rallied by 7.1 percent since July 24, and spiked to a five-month high after a speech on Aug. 31 by the US Federal Reserve chairman, Ben Bernanke. This is because the market generally judged that the tone of the speech was supportive of further quantitative easing (QE), although he made no direct policy announcements. QE involves buying back government bonds and tends to boost markets as investors who sell their bonds to the Fed reinvest them in other assets. It also tends to devalue the dollar by increasing the supply of the currency in circulation.
Evidence of this effect is seen in exchange rates as well as Gold prices. The Dollar Index, a measure of the dollar's value against a basket of major currencies, fell by 3.5 percent from July 24 to Aug. 31, the period in which expectations that QE might happened increased in response to further poor US economic data.
Commodities, which are priced in dollars on global markets, benefited during August from the moderate weakening in the US dollar. A weaker dollar makes commodities cheaper in other currencies, and hence their dollar price tends to rise to match the foreign demand. However, the weakening dollar can only explain part of the commodity price rally in August, and none of it before then.
The bulk of the rally since late June has been driven by factors that are specific to certain commodities. Food prices have increased the most and some items, such as wheat, spiked up by over 40 percent in a month and hit all-time highs in late July. This was a consequence of the sudden intensification of drought in the US during the critical summer growing season.
Meanwhile, Brent crude has risen by 29 percent from its low point on 21st June, with geopolitical risk factors contributing to this increase.
In contrast to oil and food, the prices of industrial metals, such as copper and aluminum, have been fairly flat over the summer and are well below their level a year ago. This is a sign of weak demand in the global economy, particularly in China which is the largest purchaser of industrial metals.
Looking forward, QNB Group expects increases in oil and food prices to be limited, with significant downside risks. Oil supply is expected to increase at least as rapidly as demand according to IEA and OPEC forecasts. Meanwhile, as the food market shifts focus to the southern hemisphere and winter harvests that are expected to be normal, some of the heat should come off prices.
QNB Group notes that the downside risks to commodities include the Fed deciding not to launch a third round of QE, which would strengthen the dollar and hence weaken commodities.
More significantly, if there is a further deterioration in the global economy then this could weaken demand and led to falls in oil and other commodity prices.
Threats include a fresh flare up in the euro zone debt crisis or a failure by the US to mitigate its approaching 2013 fiscal cliff of spending cuts and tax rises.
QNB: Commodities rally is partial and unlikely to be sustained
QNB: Commodities rally is partial and unlikely to be sustained
AI will never replace human creativity, says SRMG CEO
- Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI
RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday.
“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit.
“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”
Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”
“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”
Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.
“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”
The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available.
During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role.
“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”
She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences.
The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment.
Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.
“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.”
She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers.
“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.”
Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.
“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.”
The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience.
“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”










