Saudi entertainment expo returns to Riyadh for eighth year

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Riyadh to host SEA Expo, SLS Expo and the launch of Merath Expo from May 19-21. (Supplied)
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Riyadh to host SEA Expo, SLS Expo and the launch of Merath Expo from May 19-21. (Supplied)
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Riyadh to host SEA Expo, SLS Expo and the launch of Merath Expo from May 19-21. (Supplied)
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Riyadh to host SEA Expo, SLS Expo and the launch of Merath Expo from May 19-21. (Supplied)
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Updated 27 February 2026
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Saudi entertainment expo returns to Riyadh for eighth year

  • 500 exhibitors, 23,000 professionals attending May 19-21
  • Focus is on the Kingdom’s fast-growing cultural economy

RIYADH: The Saudi Entertainment and Amusement Expo returns for its eighth year from May 19 to 21, bringing together top brands and underscoring the rapid transformation of the Kingdom’s cultural economy under Vision 2030.

The SEA Expo, Saudi Light and Sound Expo, and the newly launched Middle East Museums and Heritage Expo, will take place together at Riyadh Front Exhibition and Conference Center.

A total of 500 exhibitors and 23,000 industry professionals will participate, according to organizers dmg events.

Sarkis Kahwajian, associate vice president – entertainment portfolio at dmg events, said that bringing all the main exhibitors back “reflects the scale and maturity of the sectors being built in Saudi Arabia today.”

“From entertainment destinations and live events to museums and heritage projects, the Kingdom is increasingly recognized as a global meeting point for these industries,” Kahwajian added.

He said the gathering reflects the scale of opportunity as ongoing developments, heritage developments and live event programming drive demand across the Kingdom.

The cultural sector is targeted to contribute 3 percent to the country’s gross domestic product by 2030 and create 346,000 jobs, Kahwajian added.

Visits to entertainment events in Saudi Arabia reached 76.9 million in 2024, representing 6.8 percent annual growth.

The number of businesses operating in the Kingdom’s cultural and entertainment ecosystem surpassed 51,000 in 2023, a 23.6 percent increase since 2021.

Continued strategic partnerships with the General Entertainment Authority and the Ministry of Investment Saudi Arabia have strengthened the expo’s role as an industry platform supporting investment, the organizers stated.

Responding to market demand, the light and sound expo will introduce The Event Production Show, reflecting the industry’s shift toward fully integrated ecosystems supporting concerts, festivals and touring productions.

The Kingdom's event management sector is forecast to grow from $2.6 billion in 2025 to $4.2 billion by 2030, representing a 9.7 percent compound annual growth rate.

The Middle East Museums and Heritage Expo will launch as Saudi Arabia’s first dedicated platform serving the sector.


Winter ushers in cool comforts, eases fasting in Saudi Arabia

Updated 6 sec ago
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Winter ushers in cool comforts, eases fasting in Saudi Arabia

  • As temperatures dip, many describe this year’s Ramadan as less physically demanding than those of previous years

RIYADH: This year, Ramadan is being observed in winter in Saudi Arabia and much of the region, bringing cooler temperatures and shorter fasting hours.

In Riyadh, temperatures have ranged from 8-20 C, while parts of the Northern Borders region have recorded lows of 3 C. The milder weather coincides with the holy month, which this year falls from mid-February to mid-March.

Because the Islamic Hijri calendar is around 11 days shorter than the Gregorian year, Ramadan shifts each year, becoming gradually earlier. Cloudy skies and intermittent rain have also kept temperatures low in parts of the Kingdom and forecasts indicate continued cool conditions.

Cloudy skies and intermittent rain have also kept temperatures low in parts of the Kingdom and forecasts indicate continued cool conditions. (SPA)

According to the National Center for Meteorology: “Starting Tuesday until the end of the current week, the cold weather will continue in the northern regions, while temperatures will drop from Wednesday in the regions of Riyadh, Qassim, and the Eastern Province.”

The forecast added that thunderstorms accompanied by hail may occur in parts of Eastern Region, Riyadh, Najran, Jazan, Aseer and Baha. Fog may also form. Rain showers are expected in parts of Northern Borders, Al-Jouf, Hail, Qassim and Madinah.

HIGHLIGHTS

• According to the National Center for Meteorology, cold weather will continue in the northern regions until the end of the current week.

• Temperatures will drop from Wednesday in the regions of Riyadh, Qassim, and the Eastern Province, the forecast added.

• Rain showers are expected in parts of Northern Borders, Al- Jouf, Hail, Qassim and Madinah.

For many residents, the cooler weather has made fasting from dawn to sunset more manageable compared with previous years when Ramadan fell during the peak summer heat.

“Ramadan in winter offers a more comfortable fasting experience, characterized by shorter daylight hours and cooler temperatures, which significantly reduce hunger, dehydration and fatigue,” Nafisa Usman, an Indian homemaker who has lived in Riyadh for more than two decades, told Arab News.

Cloudy skies and intermittent rain have also kept temperatures low in parts of the Kingdom and forecasts indicate continued cool conditions. (SPA)

Although last year had pleasant weather for much of the holy month, prior to that Muslims had endured the challenge of fasting during long, hot summer days.

Thamr Al-Otaibi, a property dealer in the capital, said shorter days allowed people to break their fast earlier and avoid prolonged exposure to high temperatures.

“This pleasant weather is a welcome change, as it lightens the physical burden of fasting,” he added. “The cool weather also enables engaging in outdoor activities during the day as well as after the iftar. It was a tough task during the summer.”

An overcast sky and rain in parts of Saudi Arabia, including the capital, on Tuesday ushered in cool comforts during Ramadan. (AN photo by Rashid Hassan)

Mohammed Asghar, a Pakistani taxi driver in Riyadh, said: “Fasting in winter is (easier), particularly for those of us who cannot always stop for iftar due to the nature of our work. This pleasant weather, warm days, cool nights, not only makes fasting less daunting but also improves our overall well-being, making the spiritual journey more engaging.”

Shahid Anwar, a safety manager, echoed that view, saying fasting at outdoor work sites was much easier in the current conditions.

“The confluence of spiritual reflection and favorable weather makes Ramadan a uniquely enjoyable experience,” he added. “The nights are particularly lively, with traditional decorations and treats drawing more people outdoors than in the hotter days during the summer.”

With milder temperatures, some community groups have opted to hold outdoor iftars, such as the annual gathering of AMUOBA Riyadh, an alumni association of India’s Aligarh Muslim University.