India and Pakistan set for World Cup blockbuster as boycott averted

India's Tilak Varma (L) runs between the wickets past Pakistan's Faheem Ashraf during the Asia Cup 2025 final Twenty20 international cricket match between India and Pakistan at the Dubai International Stadium in Dubai on September 28, 2025. (AFP/File)
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Updated 14 February 2026
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India and Pakistan set for World Cup blockbuster as boycott averted

  • With bilateral cricket a casualty of their relations, emotions run high whenever the neighbors meet in multi-team events
  • For Pakistan, opener Sahibzada Farhan has looked in fine form but Babar Azam’s strike rate continues to polarize ​opinion

India and Pakistan will clash in the Twenty20 World Cup in Colombo ​on Sunday, still feeling the aftershocks of a tumultuous fortnight in which Pakistan’s boycott threat — later reversed — nearly blew a hole in the tournament’s marquee fixture.

With bilateral cricket a casualty of their fraught relations, emotions run high whenever the bitter neighbors lock horns in multi-team events at neutral venues.

India’s strained relations with another neighbor, Bangladesh, have further tangled the geopolitics around the World Cup.

When Bangladesh were replaced by Scotland in the 20-team field for refusing to tour India over safety ‌concerns, the regional ‌chessboard shifted.

Pakistan decided to boycott the Group A ​contest ‌against ⁠India in ​solidarity ⁠with Bangladesh, jeopardizing a lucrative fixture that sits at the intersection of sport, commerce, and geopolitics.

Faced with the prospect of losing millions of dollars in evaporating advertising revenue, the broadcasters panicked. The governing International Cricket Council (ICC) held hectic behind-the-scenes parleys and eventually brokered a compromise to salvage the tournament’s most sought-after contest.

Strictly on cricketing merit, however, the rivalry has been one-sided.

Defending champions India have a 7-1 record against Pakistan in the ⁠tournament’s history and they underlined that dominance at last year’s ‌Asia Cup in the United Arab Emirates.

India beat ‌Pakistan three times in that single event, including a ​stormy final marred by provocative gestures ‌and snubbed handshakes.

Former India captain Rohit Sharma does not believe in the “favorites” tag, ‌especially when the arch-rivals clash.

“It’s such a funny game,” Rohit, who led India to the title in the T20 World Cup two years ago, recently said.

“You can’t just go and think that it’s a two-point victory for us. You just have to play good cricket ‌on that particular day to achieve those points.”

INDIA’S EDGE

Both teams have opened their World Cup campaigns with back-to-back wins, yet ⁠India still appear ⁠to hold a clear edge.

Opener Abhishek Sharma and spinner Varun Chakravarthy currently top the batting and bowling rankings respectively.

Abhishek is doubtful for the Pakistan match though as he continues to recover from a stomach infection that kept him out of their first two matches.

Ishan Kishan has reinvented himself as a top-order linchpin, skipper Suryakumar Yadav has regained form, while Rinku Singh has settled into the finisher’s role in India’s explosive lineup.

Mystery spinner Chakravarthy and the ever-crafty Jasprit Bumrah anchor the spin and pace units, while Hardik Pandya’s all-round spark is pivotal.

For Pakistan, opener Sahibzada Farhan has looked in fine form but Babar Azam’s strike rate continues to polarize ​opinion.

Captain Salman Agha will bank on ​spin-bowling all-rounder Saim Ayub, but the potential trump card is off-spinner Usman Tariq, whose slinging, side-arm action has intrigued opponents and fans alike.


Footballco launches new Riyadh studio to boost creator-led content boom

Updated 16 February 2026
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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”