‘We have been empowered’: 2025 SEF Awards shine a light on Saudi Arabia’s rapidly evolving esports sector

Short Url
Updated 16 January 2026
Follow

‘We have been empowered’: 2025 SEF Awards shine a light on Saudi Arabia’s rapidly evolving esports sector

  • Leading voices from from the Kingdom’s gaming industry share their thoughts on the sector with Arab News at the 6th annual awards ceremony

RIYADH: Esports took center stage in Riyadh on Thursday night as the stars of the past year were honored at the SEF Awards 2025 in a night of celebration at Boulevard City’s SEF Arena.

While the winners had plenty to celebrate on the night, prior to the ceremony Arab News also chatted with some of the key figures from the Saudi Esports Federation to discuss the development of Saudi Arabia’s wider esports landscape and the achievements so far.

Riyadh has in recent years worked to establish itself as a major hub for international esports, hosting annual events such as Gamers8, the Esports World Cup and the FIFAe World Cup among others, and the federation has played a central role in developing and shaping the industry to help achieve this.

Loay Al-Mujadidi, the federation’s chief esports and commercial officer, attributed the growth of the esports industry in Saudi Arabia to several factors, all led by unified national backing for the sector.

“First of all, it comes down to the amazing support from the government,” he said. “We have been empowered with a great deal of resources and entrusted to deliver more.

“And I believe the real driver here is that the Saudi population and the residents here genuinely love gaming.”

This passion for gaming is reflected in the numbers of people in the country involved in esports.

“We have more than 2,300 players registered at the professional level, and last year we witnessed the participation of more than 240,000 students in the School League, as well as 45 universities competing in the University League,” Al-Mujadidi said.

Ibrahim Al-Sheddi, chief shared services officer at the federation, highlighted a cohesive national strategy for esports as a key catalyst for growth.

“When you look at the national strategy of gaming and esports, part of it is to engage with the community and increase the number of participants to enable all talents around the Kingdom to enter the sector,” he said.

“As you know, esports is still considered a niche sector and Saudi Arabia is the only government investing at this scale.”

This investment is already paying dividends, Al-Sheddi said, as Saudi Arabia has one of the most digitally engaged populations in the world.

“When you have 67 percent of the population under 30 identifying as gamers, this provides you with the foundation to transform esports and make it a genuine investment and long-term career path for the talent,” he added.

Al-Mujadidi echoed this assessment, noting that career-development opportunities in esports extend beyond players.

“You now have coaches, referees, casters and analysts,” he said. “There’s a whole adjacent universe being built next to the core of these sports, and we are continuing to work with the Saudi Esports Federation Academy to boost these career paths, and increase them as well.”

These initiatives and opportunities extend to female players, a rapidly growing segment of the global esports industry and one that is increasingly prominent in Saudi Arabia. The federation’s CEO, Rawan Al-Butairi, highlighted this shift and said the organization is taking a structural approach to inclusivity for women.

“Beyond the fundamental role of having a specific genre in our league that truly caters for female players, we have offerings that are part of our academy designed to specifically support them,” she said.

“We also run initiatives where we showcase important female role models, such as Najd Fahad and Modhi Al-Kanhal, and support different clubs to ensure that we do right by the female community.”

Al-Kanhal was one of the standout winners on Thursday night, claiming the Best Female Player award.

Al-Butairi also emphasized youth empowerment as a key pillar for the continued development of esports.

“The youth are the true lifeblood for the growth of this sector and, honestly, they make our role here easier,” she said. “Hence, I think it is a fundamental tool to ensure we grow in a more sustainable way.”

Musaed Al-Dawsari, one of Saudi Arabia’s most accomplished esports competitors and CEO of Team Falcons, which was crowned Best Club during the awards ceremony, echoed the optimism voiced by the federation executives.

“As a gamer, I couldn’t be happier,” he said. “Saudi Arabia wants to be at the center of the esports world, and I think we’ve already reached that point.”

This year marked the sixth annual SEF Awards, organized by the Saudi Esports Federation. The event honored the cream of esports talent across 22 categories, including three that were new this year.

The ceremony also serves as a celebration of the rapidly evolving Saudi esports sector, organizers said, by recognizing the achievements of players, clubs, content creators and the wider community.


‘He earned it’ – Monica Puig lends support to fellow Puerto Rican Bad Bunny ahead of Super Bowl halftime show

Updated 6 sec ago
Follow

‘He earned it’ – Monica Puig lends support to fellow Puerto Rican Bad Bunny ahead of Super Bowl halftime show

  • Retired tennis star speaks to Arab News in Abu Dhabi about the backlash surrounding Bad Bunny’s performance, the fandom around Alex Eala, and the 10-year anniversary of her Olympic triumph

Retired tennis player Monica Puig has voiced her support for fellow Puerto Rican Bad Bunny ahead of his upcoming Super Bowl halftime show, and admits it’s been difficult to witness the backlash against the NFL’s decision to select him to perform in Sunday’s showpiece.

Puig, who made history in Rio 2016 by becoming Puerto Rico’s first-ever Olympic gold medalist, had been working as the stadium presenter and MC at the Mubadala Abu Dhabi Open tennis tournament in the UAE capital this past week.

The 32-year-old cannot wait to watch her compatriot light up the Super Bowl 60 stage and is disheartened by the controversy that has been created around his upcoming performance.

“I'm getting off of a 15-hour flight tomorrow and I will be turning on the TV to watch Bad Bunny, Benito, or as they call it the ‘Benito Bowl’,” Puig told Arab News in Abu Dhabi on Saturday.

“It's been a really controversial moment, which has been hard to see because being from Puerto Rico, it is an American territory; it is part of the United States. And people have really said they wanted an American artist [to perform at the Super Bowl] when we are an American territory.

“We have a U.S. passport, U.S. currency, everything. We are part of the United States. The only thing that we cannot do is vote for the president. But we are essentially part of the U.S.”

Bad Bunny, Benito Antonio Martínez Ocasio, has been the most streamed artist on the planet in four of the past five years and the NFL is looking to bank on his mega popularity to expand their global reach.

But some in the United States aren’t happy that the Super Bowl halftime show will be performed in Spanish and others have criticized Bad Bunny’s public stance against the actions of Immigration and Customs Enforcement (ICE), which prompted him to skip the U.S on his latest tour in order to protect his audience.

Last week, Bad Bunny became the first artist in Grammy Awards history to win Album of the Year with a Spanish-language album, receiving the honor for Debi Tirar Mas Fotos.

He won three awards that night, taking his total Grammy tally to six, and when accepting one of them, he said, uncharacteristically in English: “ICE out! We’re not savage, we’re not animals, we’re not aliens. We are humans and we are Americans.”

Puig has personally met Bad Bunny before and is certain his performance is going to be “a treat”.

“He's earned it. Album of the Year; his album has resonated with all of Puerto Rico. It has even made a big international impact,” added Puig, whose first dance at her wedding was to the Bad Bunny song ‘Ojitos Lindos’.

“People who don't know Spanish love his album. And like he says, it doesn't matter if you don't even know Spanish, just learn to dance and you will enjoy. He is a great showman.

“He loves Puerto Rico with all of his heart and it's really great to see that the things that I feel for Puerto Rico and the things that I feel for my country, he feels as well. And I think we all do.

“All Puerto Ricans can pretty much resonate with that. So I'm going to be watching. I already told my husband we are going to order pizza. We are going to sit down. We are going to watch this performance because it's going to be just... I wasn't able to go to his concert because I was pregnant. I wanted to go back to Puerto Rico to watch. So for me, this is going to be a treat.”

Puig, who lives in Atlanta with her husband Nathan Rakitt and their six-month-old daughter Mila, understands everyone is entitled to their own opinion but wishes people can see the commonalities between us all as humans, rather than the things that divide us.

“It's been quite tough to see the divide because I don't think I've really seen so much pushback on many things. I mean, we have seen Latinos perform at the Super Bowl. We've seen Shakira. We've seen so many different faces and voices take the stage that are not American,” she said.

“To be able to see that kind of pushback, it's been a little puzzling. And for me, it is what it is. We're not going to change what's going on. We're not going to have any impact on what people say.

“And that's their own opinion. Everybody's entitled to their opinion. But I know that I am a 100 percent fan.

“We all have to love and embrace one another. Just because we are from somewhere else, just because we speak a different language doesn't make us any different. We are human. We put our shoes on one foot at a time and we all have dreams, ambitions, goals. And that's the most important thing.”

A ‘wild’ week in Abu Dhabi

Dreams, ambitions and goals were on full display in Abu Dhabi this week, where Puig had a front-row seat to the phenomenon that is Alex Eala.

The young Filipina has risen to rockstar status back home as she’s made her way into the top 50 in the world rankings and she drew capacity crowds in the UAE capital for every match she played across singles and doubles.

In doubles, she partnered another groundbreaking southeast Asian in the form of Indonesia’s Janice Tjen.

Both players are making history for their countries every time they step on a tennis court.

Puig knows a thing or two about making history and has some advice for the likes of Eala and Tjen.

“I think to enjoy it, embrace it,” she said.

“It also is a big responsibility because you are pretty much the face for your country. And I know the Philippines has had success in other sports, but Eala now being the face of tennis, Filipino tennis, and Janice Tjen for Indonesia.

“It's really great to see these players coming from their countries and making a big boom. And to see their fan base also follow them is something really cool because it doesn't matter if they know tennis, they don't know tennis, they show up for their countrywomen. And it's really been super exciting to see, especially here in Abu Dhabi, a lot of Filipinos here, a lot of Indonesian fans in here. So it's been a pretty remarkable week.”

Puig described the atmosphere during Eala’s matches as “absolutely wild” and said it reminded her of her own experience competing at the Rio Olympics en route to the top of the podium.

“They were just loud. They were so passionate and they were really trying to encourage Eala to win. And you saw that they were just suffering along with her,” she added.

This year marks the 10-year anniversary of Puig’s Olympic triumph.

Asked to reflect on the standout moment from her run in Rio, she said: “I think the biggest moment for me was seeing back home the reactions of everybody afterward, after the fact.

“Because I didn't really know or understand the impact that it had in Puerto Rico. And then my agent at the end of the match, he's like, ‘You have to see what's going on’. And I was just flabbergasted. I was stunned. And it was the biggest of the biggest celebrations.

“And just to see what it meant and knowing that sports in Puerto Rico really have the power to unite the island and really have the power to kind of dim all of the negativity that's going on and just kind of bring happiness in that moment. It was just wild.”