WHO says low taxes are making sugary drinks, alcohol more affordable

“Health taxes are not ⁠a silver bullet, and they’re not simple,” said WHO Director-General Tedros Ghebreyesus. (AP/File)
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Updated 14 January 2026
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WHO says low taxes are making sugary drinks, alcohol more affordable

  • The WHO has called for higher taxes on alcohol and sugar-sweetened drinks multiple times in recent years
  • “Health taxes are not ⁠a silver bullet, and they’re not simple,” said Ghebreyesus

NEW YORK: Sugary drinks and alcohol are not being sufficiently taxed and remain affordable, making it harder to tackle the chronic health problems caused by these beverages, according to two reports from the World Health Organization.
The WHO has called for higher taxes on alcohol and sugar-sweetened drinks multiple times in recent years, arguing it would help cut consumption of the products which contribute to diseases such as diabetes, as well as raise money at a time when development aid is shrinking and ⁠public debt is rising.
According to a report from WHO, sugary drinks have become more affordable in 62 countries in 2024 compared with 2022. In a separate report, the health agency said beer has become more affordable in 56 countries during the same period.
“Health taxes are not ⁠a silver bullet, and they’re not simple. They can be politically unpopular and they attract opposition from powerful industries with deep pockets and a lot to lose, but many countries have shown that when they’re done right, they’re a powerful tool for health,” said WHO Director-General Tedros Ghebreyesus.
Last year, the health agency launched the “3 by 35” initiative to push countries to raise the prices of sugary drinks, alcohol and tobacco by 50 percent over ⁠the next 10 years through taxation.
WHO expects the tax initiative to raise $1 trillion by 2035, based on evidence from health taxes in countries such as Colombia and South Africa.
Soda makers such as Coca-Cola and PepsiCo, and Mondelez, which manufactures Oreo cookies, have faced scrutiny from US Health Secretary Robert F. Kennedy Jr., who has pushed the “Make America Healthy Again” agenda, recommending that consumers avoid highly processed foods and eat more protein and less sugar to achieve a healthy diet.


Ratcliffe says he is sorry his UK ‘colonized by immigrants’ remark offended some

Manchester United co-owner Jim Ratcliffe stands in front of the former manager Alex Ferguson.
Updated 12 February 2026
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Ratcliffe says he is sorry his UK ‘colonized by immigrants’ remark offended some

  • His comments were condemned ‌by politicians, campaigners and by fan groups at Manchester United
  • Muslim Supporters Club said the term “colonized” was frequently used by far-right activists to frame migrants as invaders

LONDON: British billionaire Jim Ratcliffe said on Thursday he was sorry he had ​offended some people by saying the country had been “colonized by immigrants,” after Prime Minister Keir Starmer joined a chorus of criticism over the remarks.
Ratcliffe, one of Britain’s most successful businessmen, responded to the outcry with a statement saying it was important to raise the issue of immigration, but that he regretted his “choice of language” had caused concern.
The founder of chemicals giant INEOS, and owner of nearly a third of Manchester United, had told Sky News that high migration and people living on benefits were damaging the economy.
Finance minister: Comments were “disgusting”
“You can’t have an economy with nine million people on benefits and huge levels of immigrants coming in. I mean, the UK has been colonized — it’s ‌costing too much ‌money,” Ratcliffe said in the interview aired on Wednesday.
“The UK has been ​colonized ‌by immigrants, ⁠really, ​hasn’t ⁠it?” he added.
Starmer said the remarks were wrong and would play into the hands of those who wanted to divide the country. Finance minister Rachel Reeves said the comments were “unacceptable” and “disgusting.”
On Thursday, INEOS issued a statement from Ratcliffe in response to “reporting of his comments.”
“I am sorry that my choice of language has offended some people in the UK and Europe and caused concern but it is important to raise the issue of controlled and well-managed immigration that supports economic growth,” he said.
He said he wanted to stress that governments must manage migration alongside investment in skills, industry and jobs to ensure long-term prosperity ⁠is shared by everyone, and that it was “critical that we maintain an open debate ‌on the challenges facing the UK.”
Starmer’s spokesperson said it was right ‌for him to apologize. Asked if an apology about offense caused rather ​than the comments themselves were enough, the spokesperson said ‌questions on the detail of the apology were for Ratcliffe.
Manchester United fans flag up use of “colonized”
His comments were condemned ‌by politicians, campaigners and by fan groups at Manchester United, including its Muslim Supporters Club who said the term “colonized” was frequently used by far-right activists to frame migrants as invaders.
“Public discourse shapes public behavior,” the group said. “When influential figures adopt language that mirrors extremist talking points, it risks legitimising prejudice and deepening division.”
Others noted that the Manchester United first team was largely made up ‌of international players and staff, and questioned whether Ratcliffe should be commenting on British politics when he had moved to the tax haven Monaco.
Before Ratcliffe’s response, The ⁠Mayor of Greater Manchester ⁠Andy Burnham said Ratcliffe’s comments were inflammatory and should be withdrawn.
Immigration debate has intensified
Immigration has consistently been among the top voter concerns in Britain according to opinion polls, and has helped fuel the rise of Nigel Farage’s right-wing populist party Reform UK.
Rhetoric around immigration has hardened in recent years and a wave of protests broke out last summer outside hotels housing asylum seekers. Widespread rioting also occurred in 2024, sparked by false information circulating online that a teenager who killed three young girls was an Islamist migrant.
Sky said Ratcliffe had cited incorrect figures to back up his argument. He said the population had risen from 58 million to 70 million people since 2020. The Office for National Statistics estimates the UK population was 67 million in mid-2020 and 69 million in mid-2024.
The population was around 59 million in 2000. Ratcliffe and his office did not immediately respond to Reuters questions about the figures he ​used.
Farage responded to the comments by saying that Britain ​had undergone mass immigration that had changed the character of many areas in the country. “Labour may try to ignore that but Reform won’t,” he said.