SRMG launches G.O.A.T, AI-powered sports platform for data-driven fans

G.O.A.T is an audience-first, data-driven app built for the AI age. (Supplied)
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Updated 13 January 2026
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SRMG launches G.O.A.T, AI-powered sports platform for data-driven fans

  • The launch comes at a time when Saudi Arabia is increasingly at the center of global sport
  • The app complements live broadcasts by keeping fans connected before, during, and after the game

RIYADH: The Saudi Research and Media Group (SRMG) on Tuesday announced the launch of G.O.A.T, a new sports app designed to deliver fast, credible, and curated coverage in one destination. Built for a mobile-first generation, G.O.A.T is designed for a sports landscape evolving at unprecedented speed.

The launch of G.O.A.T comes at a time when Saudi Arabia, and the region more broadly, are increasingly at the center of global sport. Saudi football in particular has been undergoing rapid transformation, emerging as one of the fastest-growing and most closely followed leagues in the world.

“As fan behavior evolves alongside this growth, audiences are no longer looking only for headlines, but for trusted context, real-time access, and platforms that reflect how sport is experienced today,” the group said in a statement. 

Created to meet these expectations, G.O.A.T is an audience-first, data-driven app built for the AI age. It brings together real-time updates, breaking news, video highlights, and match insights in a simple, always-on experience designed around fan behavior and matchday flow.

The app complements live broadcasts by keeping fans connected before, during, and after the game, from instant goal alerts to key stories, highlights, and the conversations shaping matchday momentum across screens and platforms.

The launch marks the first phase of G.O.A.T’s rollout, initially focusing on football and the Saudi Pro League, alongside coverage of the world’s most prominent competitions. In its early release, the app serves as a leading destination for up-to-the-minute Saudi football news, grounded in SRMG’s editorial standards and designed to cut through misinformation and noise that increasingly dominate sports coverage.

In its initial release, G.O.A.T curates content from SRMG’s most trusted brands, including Arriyadiah, Asharq Al Awsat, Asharq Sports, and Sport 24, giving fans access to reporting, analysis, and match coverage from the region’s most established newsrooms through one unified product experience.

As the platform evolves, G.O.A.T is expected to unlock new monetization opportunities aligned with fan behavior and premium engagement. These include intelligent sponsorship integrations, data-driven brand partnerships, and premium experiences built around key moments and competitions. Designed as a scalable product platform, G.O.A.T enables brands, leagues, and partners to connect with highly engaged sports audiences through context-rich formats that enhance rather than disrupt the fan experience.

The launch of G.O.A.T also marks another step in SRMG’s expansion across the sports media ecosystem, following the group’s acquisition of exclusive rights to broadcast the Saudi Pro League across the Middle East and North Africa through Thmanyah.

Alaa Shahine Salha, Content Development Managing Director at SRMG, said: “G.O.A.T was built around a simple idea. Sports fans need speed, depth, and credibility in one place. This first phase establishes a strong editorial and community foundation. What comes next will expand how fans interact with content, match moments, and each other, powered by a smarter, data-led experience.”

SRMG said it will continue to evolve G.O.A.T through interactive and community-driven features that deepen participation and bring fans closer to the action, while maintaining a clear commitment to credibility and responsible reporting.

G.O.A.T is now available to download on iOS and Android.
 


Iran to consider lifting Internet ban; state TV hacked

Updated 13 sec ago
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Iran to consider lifting Internet ban; state TV hacked

  • Authorities shut communications while they used force to crush protests ​in the worst domestic unrest since the 1979 Islamic Revolution
  • State television appeared to be hacked late on Sunday, briefly showing speeches by US President Donald Trump and the exiled son of Iran’s last shah calling on the public to revolt
DUBAI: Iran may lift its Internet blackout in a few days, a senior parliament member said on Monday, after authorities shut communications while they used massive force to crush protests ​in the worst domestic unrest since the 1979 Islamic Revolution.
In the latest sign of weakness in the authorities’ control, state television appeared to be hacked late on Sunday, briefly showing speeches by US President Donald Trump and the exiled son of Iran’s last shah calling on the public to revolt.
Iran’s streets have largely been quiet for a week, authorities and social media posts indicated, since anti-government protests that began in late December were put down in three days of mass violence.
An Iranian official told Reuters on condition of anonymity that the confirmed death toll was more than 5,000, including 500 members ‌of the security ‌forces, with some of the worst unrest taking place in ethnic ‌Kurdish ⁠areas ​in the ‌northwest. Western-based Iranian rights groups also say thousands were killed.

ARRESTS REPORTED TO BE CONTINUING
US-based Iranian Kurdish rights group HRANA reported on Monday that a significant number of injuries to protesters came from pellet fire to the face and chest that led to blindings, internal bleeding and organ injuries.
State television reported arrests continuing across Iran on Sunday, including Tehran, Kerman in the south, and Semnan just east of the capital. It said those detained included agents of what it called Israeli terrorist groups.
Opponents accuse the authorities of opening fire on peaceful demonstrators ⁠to crush dissent. Iran’s clerical rulers say armed crowds encouraged by foreign enemies attacked hospitals and mosques.
The death tolls dwarf those of ‌previous bouts of anti-government unrest put down by the authorities in ‍2022 and 2009. The violence drew repeated threats ‍from Trump to intervene militarily, although he has backed off since the large-scale killing stopped.
Trump’s warnings raised ‍fears among Gulf Arab states of a wider escalation and they conducted intense diplomacy with Washington and Tehran. Iran’s ambassador to Saudi Arabia Alireza Enayati said on Monday that “igniting any conflict will have consequences for the entire region.”

INTERNET TO RETURN WHEN ‘CONDITIONS ARE APPROPRIATE’
Iranian communications including Internet and international phone lines were largely stopped in the days ​leading up to the worst unrest. The blackout has since partially eased, allowing accounts of widespread attacks on protesters to emerge.
The Internet monitoring group Netblocks said on Monday ⁠that metrics showed national connectivity remained minimal, but that a “filternet” with managed restrictions was allowing some messages through, suggesting authorities were testing a more heavily filtered Internet.
Ebrahim Azizi, the head of parliament’s National Security and Foreign Policy Committee, said top security bodies would decide on restoring Internet in the coming days, with service resuming “as soon as security conditions are appropriate.”
Another parliament member, hard-liner Hamid Rasaei, said authorities should have listened to earlier complaints by Supreme Leader Ali Khamenei about “lax cyberspace.”
During Sunday’s apparent hack into state television, screens broadcast a segment lasting several minutes with the on-screen headline “the real news of the Iranian national revolution.”
It included messages from Reza Pahlavi, the US-based son of Iran’s last shah, calling for a revolt to overthrow rule by the Shiite Muslim clerics who have run the country since the 1979 revolution that toppled his father.
Pahlavi has emerged as ‌a prominent opposition voice and has said he plans to return to Iran, although it is difficult to assess independently how strong support for him is inside Iran.