Unicharm Gulf Hygienic Industries has become the official “family care partner” of Six Flags and Aquarabia Qiddiya City. Through this partnership, Unicharm Gulf Hygienic will supply its portfolio of trusted personal care and hygienic products across both of Saudi Arabia’s first-of-their-kind theme parks.

The collaboration will make BabyJoy diapers, Sofy feminine care products and UNO tissue products, the three flagship Unicharm Gulf Hygienic brands, available to visitors of Six Flags and Aquarabia Qiddiya City, ensuring they enjoy premium quality products. This reflects Unicharm Gulf Hygienic’s commitment to promoting community well-being and supporting partnerships that enhance the quality of life for families in the Kingdom and throughout the wider GCC countries.

Unicharm Gulf Hygienic has been manufacturing hygiene products in Saudi Arabia for over 30 years, providing the highest-quality products for mothers and babies and the family at large. The company deploys Japanese cutting-edge technology and innovation and has earned the trust of Saudi consumers and families across the region. BabyJoy, which holds the No. 1 babycare brand position in Saudi Arabia and across the GCC countries, also stands out as a brand that understands and supports the parenting journey.

By contributing to Qiddiya’s mission to deliver world-class entertainment and leisure experiences that enrich communities and promote healthier and happier lifestyles, Unicharm Gulf Hygienic reaffirms its uncompromising commitment to advancing Saudi Arabia’s Vision 2030. The company’s strategies and achievements align with Vision 2030 in the shared pursuit of sustainable, people-centric pillars built on enhanced quality of life, economic diversification, technological advancement, societal well-being and women empowerment.

Owing to its integrated and sustainable approach to the production of hygiene products, Unicharm Gulf Hygienic has delivered its family promise to provide “gentle care for life.” Through continuous investment to further advance its core technological leadership, Unicharm Gulf Hygienic delivers products that respond to diverse lifestyles of its consumers and evolving social environments.