Saudi PIF’s The Helicopter Co. buys 76% of Africa’s Heliconia 

The agreement was signed by Arnaud Martinez, CEO of THC, and Daniel Sigaud, president and CEO of Heliconia. Supplied
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Updated 18 November 2025
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Saudi PIF’s The Helicopter Co. buys 76% of Africa’s Heliconia 

RIYADH: Saudi Arabia’s Public Investment Fund–owned The Helicopter Co. has acquired a 76 percent majority stake in Heliconia, one of Africa’s leading rotary-wing aviation services operators. 

The deal, signed during the Dubai Airshow, gives a chance to explore new markets, join industry developments, and build partnerships across the continent, according to a press release. 

The acquisition also supports PIF’s goal of developing new sectors that contribute to Vision 2030 and deliver sustainable returns. It further complements Saudi Arabia’s National Logistics Strategy, which aims to transform the Kingdom into a global hub by expanding connectivity and integrating multiple modes of transport.  

Arnaud Martinez, CEO of THC, said: “This acquisition will enable THC to expand into North and West Africa, jump-start our entry into the offshore sector, and further strengthen our position as the catalyst for the creation of Saudi Arabia’s global general aviation footprint.” 

He added: “The shared commitment with Heliconia to delivering quality services and setting the highest safety standards highlights the significance of this partnership for both parties. And while THC will benefit from Heliconia’s expertise in offshore services in Africa, it will allow Heliconia to gain access to THC’s strategic value proposition and promising growth opportunities.” 

Daniel Sigaud, president and CEO of Heliconia, said: “We are delighted to embark on an exciting new chapter of growth for Heliconia, fueled by this partnership and integration with THC. Together, we will advance the rotor-wing aviation sector’s focus on innovation and ambitious expansion.” 

THC noted that the acquisition will help advance PIF’s economic diversification goals by enhancing its services, strengthening the Kingdom’s aviation sector, and supporting the growth of Saudi Arabia’s tourism, entertainment, sports, and cultural industries. 

The company also signed a memorandum of understanding with Riyadh Air, another PIF-owned entity and the Kingdom’s new national airline, during the Dubai Airshow. 

The partnership aims to improve premium travel and last-mile connectivity across Saudi Arabia by offering Riyadh Air passengers with seamless helicopter transfers from King Khalid International Airport to major destinations within Riyadh and across the Kingdom once commercial services commence. 

Similar to high-end services offered in major global cities such as New York and Nice, the collaboration is expected to transform the passenger experience by offering fast, comfortable, and personalized transfer options. 

“THC continues to unlock new modes of mobility that deliver high standards of safety, comfort, and convenience,” Martinez said. “By partnering with Riyadh Air, we are reinforcing national integration in the aviation sector and contributing to PIF’s mandate to strengthen strategic sectors and support Saudi Vision 2030.” 

Tony Douglas, CEO of Riyadh Air, added: “At Riyadh Air, our commitment extends beyond traditional air travel; we are building a world-class travel experience that reflects the Kingdom’s ambition and growing global presence. Our collaboration with THC embodies a shared mission to advance premium mobility solutions that contribute to the transformation of the national aviation landscape.” 


Saudi POS transactions see 20% surge to hit $4bn: SAMA

Updated 05 December 2025
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Saudi POS transactions see 20% surge to hit $4bn: SAMA

RIYADH: Saudi Arabia’s total point-of-sale transactions surged by 20.4 percent in the week ending Nov. 29, to reach SR15.1 billion ($4 billion).

According to the latest data from the Saudi Central Bank, the number of POS transactions represented a 9.1 percent week-on-week increase to 240.25 million compared to 220.15 million the week before.

Most categories saw positive change across the period, with spending on laundry services registering the biggest uptick at 36 percent to SR65.1 million. Recreation followed, with a 35.3 percent increase to SR255.99 million. 

Expenditure on apparel and clothing saw an increase of 34.6 percent, followed by a 27.8 percent increase in spending on telecommunication. Jewelry outlays rose 5.6 percent to SR354.45 million.

Data revealed decreases across only three sectors, led by education, which saw the largest dip at 40.4 percent to reach SR62.26 million. 

Spending on airlines in Saudi Arabia fell by 25.2 percent, coinciding with major global flight disruptions. This followed an urgent Airbus recall of 6,000 A320-family aircraft after solar radiation was linked to potential flight-control data corruption. Saudi carriers moved swiftly to implement the mandatory fixes.

Flyadeal completed all updates and rebooked affected passengers, while flynas updated 20 aircraft with no schedule impact. Their rapid response contained the disruption, allowing operations to return to normal quickly.

Expenditure on food and beverages saw a 28.4 percent increase to SR2.31 billion, claiming the largest share of the POS. Spending on restaurants and cafes followed with an uptick of 22.3 percent to SR1.90 billion.

The Kingdom’s key urban centers mirrored the national decline. Riyadh, which accounted for the largest share of total POS spending, saw a 14.1 percent surge to SR5.08 billion, up from SR4.46 billion the previous week. The number of transactions in the capital reached 75.2 million, up 4.4 percent week-on-week.

In Jeddah, transaction values increased by 18.1 percent to SR2.03 billion, while Dammam reported a 14 percent surge to SR708.08 million.

POS data, tracked weekly by SAMA, provides an indicator of consumer spending trends and the ongoing growth of digital payments in Saudi Arabia. 

The data also highlights the expanding reach of POS infrastructure, extending beyond major retail hubs to smaller cities and service sectors, supporting broader digital inclusion initiatives. 

The growth of digital payment technologies aligns with the Kingdom’s Vision 2030 objectives, promoting electronic transactions and contributing to the nation’s broader digital economy.