DUBAI: Spotify has launched three new subscription plans in Saudi Arabia and the UAE as part of a pilot program.
The company said its Lite, Standard and Platinum options were designed to cater to different audience types.
“Listening habits aren’t universal,” Marwen Ben Messaoud, Spotify’s growth director for South Asia, Middle East and Africa, told Arab News.
“Engagement grows when we design experiences that truly reflect people’s needs and passions. That’s exactly what this new pilot of premium subscriptions aims to do.”
The Lite plan provides basic ad-free listening, the Standard option enhanced audio quality, while Platinum offers features such as lossless audio — a type of audio compression that maintains sound quality — and third-party DJ integration, which allows users to mix songs from their Spotify library and playlists on external DJ software.
The top package also gives listeners access to audiobooks with features such as automatic bookmarking and a sleep timer.
“All legacy users will be unaffected by this change and will continue to enjoy the same benefits while they are subscribed to their current plan,” Messaoud said.
The pilot program is also set to be rolled out in South Africa, Indonesia and India.
Spotify’s premium plans cost SR23.99 ($6.4) for Lite, SR31.99 for Standard and SR59.99 for Platinum.
