AlUla: AlUla has strengthened its reputation as a global hotspot after being named the World’s Leading Cultural Tourism Project 2025 at this year’s World Travel Awards.
The award, one of the most respected in the travel industry, was decided by votes from international experts, senior executives, buyers, tour operators, and agents, according to a recent Saudi Press Agency report.
Founded in 1993, the World Travel Awards recognize achievements across tourism and hospitality, covering categories from hotels and airlines to experiences and events.
This recognition follows a series of recent accolades for AlUla. The region’s honors include the Middle East’s Leading Cultural Tourism Project 2025, Middle East’s Leading Festival and Event Destination 2025, and Saudi Arabia’s Leading Cultural Tourism Project 2025 at the regional edition of the awards.
Known for its dramatic desert landscapes and rich history, AlUla is home to major cultural sites including Hegra, Saudi Arabia’s first UNESCO World Heritage Site, famous for its well-preserved Nabataean tombs.
With a history stretching back 200,000 years, and 7,000 years of continuous civilization, the region’s story is brought to life through the Royal Commission for AlUla’s year-round immersive experiences.
