RIYADH: Princess Reema bint Bandar Al-Saud has announced a new campaign to raise awareness for cancer prevention and early detection through regular checkups, screenings and lifestyle changes.
On Tuesday, through her health initiative 10KSA, Princess Reema, who is the Kingdom’s ambassador to the US, urged members of the public to take preventative action, and encourage others to do the same.
For the upcoming “Lavender Ribbon” day on Dec. 8, 10KSA invites people to post their stories on social media. The color lavender represents all cancers, globally.
Princess Reema said at the launch: “By joining us, you’ll help more people grasp the vital role of prevention through regular check-ups and screenings, which can lead to earlier diagnoses.
“Let’s stand together for health today, on Dec. 8, and every single day, because together, we will build a healthier future for ourselves, our loved ones, and our nation.”
Under the slogan, “Together for Health,” the initiative urges everyone to post a photo or video of their Lavender Ribbon, with a caption that highlights the steps they are taking for their health, with the tag @10KSA2025 and hashtag #10KSA.
Coinciding with the 10th anniversary of the initiative, activities will include planting 10,000 lavender bushes in the Asir region.
10KSA is also providing a toolkit, which can be downloaded from their website, setting out how to participate.
It includes educational material about cancer, information on preventative care, as well as brand guidelines and social media posts for everyone to use.
10KSA was launched by Princess Reema in 2015 to promote cancer awareness and preventative health.
It still holds the Guinness World Record for the Largest Human Awareness Ribbon, which brought together almost 9,000 women in 2015.
The 10KSA campaign is supported by the Ministry of Health and the Ministerial Committee of Health in All Policies.
There is also backing provided by the Aseer Development Authority, Environment Fund, and the ministries of education, foreign affairs, and water and agriculture.
10KSA receives further support from partners including the Arab National Bank, Mukatafa, ROSHN Group, Morooj and webook.
