Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

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Dentsu MENAT CEO Tarek Daouk. (AN Photo/Jaafer Alsaleh)
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Attendees at the Athar Saudi Festival of Creativity. (AN Photo/Jaafer Alsaleh)
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Attendees at the Athar Saudi Festival of Creativity. (AN Photo/Jaafer Alsaleh)
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The Athar Saudi Festival of Creativity was held in Jax District, Riyadh. (AN Photo/Jaafer Alsaleh)
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Updated 23 October 2025
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Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

  • Researchers find 31% of fans watch anime content daily, 21% spend more than $530 a year on merchandise, 70% like brands that connect with the art form
  • ‘Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable,’ report says

RIYADH: A new report reveals how anime has become a cultural cornerstone for Saudi youth and a powerful new platform for brands.

The research was carried out by global advertising and digital media agency Dentsu MENAT. At the Athar Festival for creativity in Riyadh this week the company’s CEO, Tarek Daouk, spoke to Arab News, the event’s media partner, about anime culture in the Kingdom and the ways in which it can redefine modern agency models.

About 31 percent of fans of anime watch content daily, and more than 21 percent spend more than SR2,000 ($530) a year on merchandise, the report revealed.

“We looked at anime fans in Saudi Arabia and we found that around 70 percent of anime fans will react positively to brands that are connected to anime,” Daouk said,

“When you go deep into a fandom and you try to understand the passion point, then the potential for the brand to build connections is very high.”

Anime, a style of animation that originated in Japan, has been a significant part of Saudi youth culture since the 1980s, when early series began airing across the region, including “Grendizer,” “Detective Conan,” and “Captain Majid” (also known as “Captain Tsubasa”), which were localized and dubbed into Arabic by Damascus-based Al-Zahra Center/VENUS. When the TV channel Spacetoon began broadcasting in 2000 and its popularity soared, it helped define television programming for a generation.

The report found that 62.3 percent of people who engage with anime regularly in Saudi Arabia are under the age of 35, and so it is becoming a language of connection in youth culture.

According to the report: “Among 18-24-year-olds, quality narratives and artistic creativity are the top reasons for their deep connection to the medium. Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable.”

This passion for anime has inspired many Saudis to carve out their own spaces that blend the style of the art form with Saudi aesthetics, including graphic designer Njood Al-Kharboush, who creates stickers, pins and decks of cards she sells on her online store, Haku.

Daouk said: “Cultures have different layers. One layer is where we live, our stories, our family stories, our societies’ stories. That’s one layer of culture.

“The other layer is what we like; we like football, anime, dance, poetry, music, fashion. And in this layer of culture, we share it across geographies.

“So a Saudi fan of anime will share a lot of stories with a Japanese fan of anime. The first layer of where they live (and) the language might be different but their passion points are similar.”

For local and global brands, this represents an opportunity to integrate anime culture into other streams and leverage intellectual properties that resonate with Saudi fans, who are 1.6 times more likely than the global average to improve their opinion of a brand when an anime IP is incorporated into products or promotions.

One example of this is development of a Dragon Ball Z theme park as part of the Qiddiya entertainment and tourism project in Riyadh. Themed around the legendary series, it is expected to be one of the largest anime-themed destinations in the world.

There are other ways in which anime is increasingly becoming part of people’s lives. The report found that more than half of anime fans in Saudi Arabia play anime-based video games and more than 43 percent play video games based on manga (Japanese comics), highlighting the potential of this sector as the Kingdom continues to invest in esports.

“Now with gaming, where gaming is becoming a space for connection between people, not just to game, and where you can incorporate content like anime in gaming, these connections are much easier now,” Daouk said.

The great popularity of anime in the country means there are many opportunities to capitalize on it, he added.

“The biggest opportunity is to go along with the 2030 Vision and turning Saudi from a consuming community — like, we consume anime, we watch anime — into giving the talent in Saudi the opportunity to produce. And when you produce, you add your cultural twist to the content.”


Motherhood during Ramadan 

Updated 06 March 2026
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Motherhood during Ramadan 

  • Planning ahead, flexibility, and family support helps mothers make it through the holy month 

JEDDAH: For mothers — new, working or stay-at-home, Ramadan comes with its own set of demands as they strive to balance work, house, and children of different age groups, all while fasting. 

As routines shift and energy levels fluctuate, Arab News spoke to mothers on how they manage to keep their world together. 

Elaf Trabulsi, founder and creative at Ctrl C Agency and a full-time employee, is a mother to an 18-month-old daughter. For Trabulsi, Ramadan is “controlled chaos, honestly. It’s my favorite month but it’s also the one that tests every system I’ve built — work, home, health, sleep. There’s something about fasting while managing a full schedule that forces you to be very deliberate about where your energy goes. I’ve come to appreciate that pressure.” 

Planning is a vital strategy during Ramadan, mothers said, because without a clear structure in place, the household ends up in a state of disarray. A lot of decisions have to be made professionally and domestically to hold the house together. 

“I juggle a full-time job alongside the agency, so Ramadan is really about protecting the hours that matter most and being honest about what can wait,” Trabulsi said. 

Baraa Hifni, a physical education teacher at Jeddah Campus International School, echoed similar sentiments. “I rely on planning ahead, distributing household responsibilities, and organizing my children’s time. I also make sure to take some time for myself so that I can stay in a good mood throughout the day. Balance requires calmness and clear priorities,” the mother of two young daughters said. 

Even with a schedule planned, juggling motherhood and work can often be challenging because newborns and toddlers function on their own timeline, and it is the sleep schedule that takes a hit. 

“Ramadan flips your schedule naturally — late gatherings, suhoor, staying up — and then you have a toddler operating on her own timeline regardless. That gap between when you slept and when she’s ready to start her day is where it gets hard. You learn to function on less and find energy where you can,” Trabulsi told Arab News. 

Finding pockets of peace or solitude during Ramadan for worship is also quite difficult for mothers because they cannot set or follow a rigid schedule.

For Hifni, it is usually after the chaos around iftar settles after maghrib prayer “even if it’s just a few minutes to regain my calmness and draw closer to God.”  

For Trabulsi it is “whenever and wherever I can find it … sometimes it’s the quiet after she sleeps, sometimes it’s during the drive home from a gathering.” 

Hana Barakat, an occupational therapist and mompreneur productivity coach, shares similar thoughts. 

“Allow worship to be brief and spread throughout the day. Measure productivity by consistency, not quantity. Accept fluctuating energy from day to day. Recognize that a quieter Ramadan can still be deeply spiritual,” she said.

“Achieving balance — or harmony, as I prefer — does not mean pushing the body to match spiritual intentions but adjusting expectations and practices so that the body supports the experience rather than resists it,” she said. “Realism supports well-being and allows space to experience the month with calm.”

She advises new mothers to reset their expectations by prioritizing recovery and infant care over productivity. For a new mother, this shift can feel especially intense because she is already adapting to life after childbirth — “caring for an infant whose needs are unpredictable.”

Fasting can also influence emotional regulation, particularly when combined with sleep deprivation.

“When hunger combines with lack of sleep and fatigue, the nervous system becomes more sensitive; the crying baby may make mothers feel more overwhelmed than usual,” Barakat said.

“Emotional reactions may occur more quickly, and the mother needs extra effort to calm herself. These are normal physiological responses, not a sign of being an impatient or inadequate mother.”

Barakat outlined several strategies to help new mothers navigate the month with greater ease. Reducing nonessential tasks is not neglect, it preserves the strength needed to move steadily through the month, she said. 

Choosing one meaningful task per day prevents energy from being drained by trying to accomplish everything. Waiting for an uninterrupted stretch may lead to frustration. Brief quiet moments can become restorative spiritual pauses, she added. 

Even a few minutes of true rest can help regulate the nervous system, improving patience and emotional balance. Less complexity in meals, social obligations, and routines leaves more room for spiritual presence.

Meaningful support, Barakat said, must be practical rather than merely verbal, for all mothers. 

Spouses and family members should help by taking responsibility for specific daily tasks, giving mothers uninterrupted time to rest, reducing social expectations placed upon her, and understanding fluctuations in her energy and mood.

“When responsibility is shared, the mother can experience Ramadan with greater calm, ease, and presence,” she said.