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Athar Saudi Festival of Creativity


Special video

Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

  • Researchers find 31% of fans watch anime content daily, 21% spend more than $530 a year on merchandise, 70% like brands that connect with the art form
  • ‘Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable,’ report says
By Nada Alturki ·
Special

New initiative aims to support women in Saudi creative sector

By Hajar Al-Qusayer ·
video

Sports marketeers take deep dive into Saudi culture

By Sulafa Alkhunaizi - Tamara Aboalsaud ·

Industry meets creativity at Athar festival in Riyadh

By Tamara Aboalsaud ·
video

Athar festival unlocks door on Saudi Arabia’s creative potential

By Nada Alturki ·

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