Indonesian tourism events are ‘milestones’ for efforts to boost visitor growth, says minister

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Indonesian tourism minister Widiyanti Putri Wardhana at a tourism fair in Jakarta. (Ministry of Tourism, Indonesia)
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Indonesian tourism minister Widiyanti Putri Wardhana at a tourism fair in Jakarta. (Ministry of Tourism, Indonesia)
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Updated 13 October 2025
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Indonesian tourism events are ‘milestones’ for efforts to boost visitor growth, says minister

  • Events ‘are catalysts that impact job creation, drive the growth of (businesses) and serve as a showcase of Indonesian culture and creativity to the world,’ minister says
  • Tourism Ministry also organizes ‘familiarization trip’ that brings travel agents and tour operators to the country from the Middle East and other regions

JAKARTA: The recent Southeast Asia Business Events Forum and the Wonderful Indonesia Tourism Fair represent a key moment for the growth of tourism in the country, Minister of Tourism Widiyanti Putri Wardhana said.

She expressed hope that the events, which took place at the Nusantara International Convention Exhibition center in Jakarta over the past week, would help strengthen the tourism sector, especially in the meetings, incentives, conventions and exhibitions sector, and through the promotion and marketing of domestic destinations.

They represent an “important milestone in accelerating the growth of Indonesia’s tourism sector,” said Wardhana.

SEABEF, an international forum for exploring the potential of the business events sector in Indonesia and the wider Southeast Asian region, and the challenges it faces, gathered practitioners, innovators and leaders from the sector to explore and exchange ideas.

“As we continue to broaden our perspective, it is important to remember that events are more than just occasions,” Wardhana said. “They are catalysts that impact job creation, drive the growth of micro, small and medium enterprises, and serve as a showcase of Indonesian culture and creativity to the world.”

She highlighted the effects of events backed by the Ministry of Tourism through its Karisma Event Nusantara program. This year, she said, the program, which involved 95,000 event workers and engaged with 14,800 small and medium-size businesses, helped attract 10.8 million visitors and generate an economic turnover of up to 11.82 trillion rupiah ($714 million).

“That is what we aim to strengthen in SEABEF,” Wardhana said. “We hope the discussions presented will serve as a guide for developing a more innovative, sustainable and inclusive event industry in Southeast Asia.”

WITF, which concluded on Sunday, is organized by the Indonesian Tourism Industry Association and is one of the largest tourism fairs in the country. This year’s event featured 300 exhibitors and 200 buyers from 40 countries, including several from the Middle East. It also includes a consumer show for the general public.

“The Wonderful Indonesia Tourism Fair is a strategic platform for introducing Indonesian destinations to both the domestic and international markets,” Wardhana said.

The Ministry of Tourism supports the event by providing a number of exhibition booths, she added, and organizing a “familiarization trip” through which 45 travel agents and tour operators from Europe, the Middle East and the Americas attend the event. This includes a chance to explore flagship destinations in the country, and culminates in a business-matching event in Bali.

Ahmed Saleh Almatari, of Fursan Travels in Saudi Arabia, told Arab News on Monday while traveling on to Bali: “WITF 2025 is a good opportunity for us to know, from close quarters, about our counterparts in Indonesia and what they offer for us to explore, and also to come to this wonderful country as part of (the familiarization trip) to experience its natural beauty so that we can explain it better to our clients.

“Our experiences in exploring Indonesia — for example we are in Lombok, which is located closely east of Bali and is called the Island of a thousand mosques, and known for its beaches and surfing spots — will be handy in explaining it well to our customers in Riyadh.

"It is not only a good networking opportunity, but also when back in Riyadh we can better connect people with the wonderful Indonesia.”

Zayed Sami Obidallah, of the Saudi business Almosafer Travel, told Arab News the events offered a good opportunity to meet travel agents and tour operators from Indonesia, Association of Southeast Asian Nations countries, Europe, the Middle East and the Americas.

Wardhana officially opened the events last week alongside Indonesia’s coordinating minister for economic affairs, Airlangga Hartarto. The Ministry of Tourism installed a Wonderful Indonesia booth at WITF that showcased “Wonderful Indonesia Wellness 2025,” a program designed to introduce and promote the potential for wellness tourism in the country, particularly in Central Java and the Special Region of Yogyakarta.

“Through the Wonderful Indonesia Tourism Fair, we want to share the beauty and creativity of Indonesia with the world,” said Wardhana.

Hartarto added that the meetings, incentives, conventions and exhibitions sector was a key pillar of the wider tourism industry, and the development of appropriate, collaboration-based strategies is essential for efforts to maximize the potential of the sector for continued growth and sustainability.

“Ultimately, with a clear vision, strategic planning and strong collaboration, I am confident that we can develop a significant turning point to boost the tourism sector,” he said.

Indonesia hopes to attract between 14 million and 16 million international visitors this year, and the number had already reached 10.04 million by August, according to Ministry of Tourism figures.


Saudi Arabia looks to Swiss-led geospatial AI breakthroughs

Updated 12 December 2025
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Saudi Arabia looks to Swiss-led geospatial AI breakthroughs

  • IBM’s Zurich lab is shaping tools policymakers could use to protect ecosystems

ZURICH: For Gulf countries such as Saudi Arabia, AI-powered Earth observation is quickly becoming indispensable for anticipating climate risks, modeling extreme weather and protecting critical national infrastructure. 

That reality was on display inside IBM’s research lab in Zurich, where scientists are advancing geospatial AI and quantum technologies designed to help countries navigate a decade of accelerating environmental volatility.

The Zurich facility — one of IBM’s most sophisticated hubs for climate modeling, satellite analytics and quantum computing — provides a rare look into the scientific foundations shaping how nations interpret satellite imagery, track environmental change and construct long-term resilience strategies. 

Entrance to IBM Research Europe in Zurich (left); inside IBM’s hardware development lab, (top, right); and IBM’s Diamondback system. (AN Photos by Waad Hussain)

For Saudi Arabia, where climate adaptation, space technologies and data-driven policy align closely with Vision 2030 ambitions, the lessons emerging from this work resonate with growing urgency.

At the heart of the lab’s research is a shift in how satellite data is understood. While traditional space programs focused largely on engineering spacecraft and amassing imagery, researchers say the future lies in extracting meaning from those massive datasets. 

As Juan Bernabe-Moreno, director of IBM Research Europe for Ireland and the UK, notes, satellites ultimately “are gathering data,” but real impact only emerges when institutions can “make sense of that data” using geospatial foundation models.

r. Juan Bernabe Moreno, Director of IBM Research Europe for Ireland and the UK/(AN Photo by Waad Hussain)

These open-source models allow government agencies, researchers and local innovators to fine-tune Earth-observation AI for their own geography and environmental pressures. Their applications, Bernabe-Moreno explained, have already produced unexpected insights — identifying illegal dumping sites, measuring how mangrove plantations cool cities, and generating flood-risk maps “for places that don’t usually get floods, like Riyadh.”

The relevance for Saudi Arabia is clear. Coastal developments require precise environmental modeling; mangrove restoration along the Red Sea is a national priority under the Saudi Green Initiative; and cities such as Riyadh and Jeddah have recently faced severe rainfall that strained existing drainage systems. 

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The ability to simulate these events before they unfold could help authorities make better decisions about zoning, infrastructure and emergency planning. Today’s satellites, Bernabe-Moreno said, provide “an almost real-time picture of what is happening on Earth,” shifting the challenge from collecting data to interpreting it.

This push toward actionable intelligence also reflects a larger transformation in research culture. Major advances in Earth observation increasingly depend on open innovation — shared data, open-source tools and transparent models that allow global collaboration. “Open innovation in this field is key,” Bernabe-Moreno said, noting that NASA, ESA and IBM rely on openness to avoid the delays caused by lengthy IP negotiations.

Scientific posters inside IBM’s research facility showcasing decades of breakthroughs in atomic-scale imaging and nanotechnology. (AN Photo by Waad Hussain)

Saudi Arabia has already embraced this direction. Through SDAIA, KAUST and national partnerships, the Kingdom is moving from consuming global research to actively contributing to it. Open geospatial AI models, researchers argue, give Saudi developers the ability to build highly localized applications adapted to the region’s climate realities and economic priorities.

Beyond Earth observation, IBM’s Zurich lab is pushing forward in another strategic frontier: quantum computing. Though still in its early stages, quantum technology could reshape sectors from logistics and materials science to advanced environmental modeling. 

Alessandro Curioni, IBM Research VP for Europe and Africa and director of the Zurich lab, stressed that quantum’s value should not be judged by whether it produces artificial general intelligence. Rather, it should be viewed as a tool to expand human capability. 

 Dr. Alessandro Curioni, VP of IBM Research Europe and Africa & Director of IBM Research Zurich/ (AN Photo by Waad Hussain)

“The value of computing is not to create a second version of myself,” he said, “it’s to create an instrument that allows me to be super-human at the things I cannot do.”

Curioni sees quantum not as a replacement for classical computing but as an extension capable of solving problems too complex for traditional machines — from simulating fluid dynamics to optimizing vast, interdependent systems. But he cautioned that significant challenges remain, including the need for major advances in hardware stability and tight integration with classical systems. Once these layers mature, he said, “the sky is the limit.”

DID YOU KNOW?

• Modern satellites deliver near real-time views of Earth’s surface.

• Geospatial foundation models transform vast satellite datasets into clear, actionable insights.

• These tools can produce flood-risk maps for cities such as Riyadh, analyze how mangroves cool urban areas, and even detect illegal dumping sites.

Saudi Arabia’s investments in digital infrastructure, sovereign cloud systems and advanced research institutions position the Kingdom strongly for the quantum era when enterprise-ready systems begin to scale. Curioni noted that Saudi Arabia is already “moving in the right direction” on infrastructure, ecosystem development and talent — the three essentials he identifies for deep research collaboration.

His perspective underscores a broader shift underway: the Kingdom is building not only advanced AI applications but a scientific ecosystem capable of sustaining long-term innovation. National programs now include talent development, regulatory frameworks, high-performance computing, and strategic partnerships with global research centers. Researchers argue that this integrated approach distinguishes nations that merely adopt technology from those that ultimately lead it.

Inside IBM’s hardware development lab, where researchers prototype and test experimental computing components. (AN Photo by Waad Hussain)

For individuals as much as institutions, the message from Zurich is clear. As Curioni put it, those who resist new tools risk being outpaced by those who embrace them. Generative AI already handles tasks — from literature reviews to data processing — that once required days of manual analysis. “If you don’t adopt new technologies, you will be overtaken by those who do adopt them,” he said, adding that the goal is to use these tools “to make yourself better,” not to fear them.

From geospatial AI to emerging quantum platforms, the work underway at IBM’s Zurich lab reflects technologies that will increasingly inform national planning and environmental resilience. 

For a country like Saudi Arabia — balancing rapid development with climate uncertainty — such scientific insight may prove essential. As researchers in Switzerland design the tools of tomorrow, the Kingdom is already exploring how these breakthroughs can translate into sustainability, resilience and strategic advantage at home.