DUBAI: After taking international social media by storm with its Dubai chocolate, Fix Dessert Chocolatier is set to host a pop-up at luxury London department store Harrods, marking its first foray outside the UAE.
The pop-up from Oct. 27 to Nov. 23 will feature signature FIX offerings, including the viral “Can’t Get Knafeh of It” bar which envelops knafeh and pistachio in chocolate.
Sarah Hamouda, co-founder at FIX Dessert Chocolate, said recently: “This is such a full-circle moment. FIX has always been about blending cultures; in this instance, my London upbringing and Egyptian roots with Dubai’s unstoppable energy.”
The UAE-based brand behind “The Original Dubai Chocolate,” was co-founded by Hamouda and Yezen Alani in 2021.
It first went viral for their signature “Can’t Get Knafeh of It” bar, with major brands including Lindt and Galaxy developing their own versions inspired by the popular treat.
