PIF-owned Savvy Games expands Saudi Arabia’s gaming footprint

The Esports World Cup in Riyadh brought together 2,000 players from 200 clubs com- peting for a $70 million prize pool across 24 titles. (SPA)
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Updated 27 August 2025
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PIF-owned Savvy Games expands Saudi Arabia’s gaming footprint

  • Centerpiece was the Esports World Cup which brought together 2,000 players from 200 clubs competing for a $70 million prize pool across 24 titles

RIYADH: Savvy Games Group has underlined its commitment to Saudi Arabia’s gaming and esports ecosystem, noting strong growth in its 2024 annual report.

The Riyadh-based company, fully owned by the Public Investment Fund, said it had made major strides across three pillars — game development and publishing, esports, and ecosystem building in the Kingdom.




The Esports World Cup in Riyadh brought together 2,000 players from 200 clubs com- peting for a $70 million prize pool across 24 titles. (SPA)

The centerpiece was the Esports World Cup, held in Riyadh, which brought together 2,000 players from 200 clubs competing for a $70 million prize pool across 24 titles.

Under its “ecosystem building” pillar the company launched the Savvy Academy, which focuses on games and esports education, as well as seven new partnerships to build the domestic sector.

FASTFACT

Savvy Academy is introducing training programs to support the domestic games and esports ecosystem.

Through partnerships with Princess Nourah University and King Abdulaziz University, and international companies including AWS, Unity and Feed Me Light, the academy is introducing training programs to support the domestic games and esports ecosystem.




Brian Ward, Savvy Games Group CEO

“We are working with the Ministry of Education on programs to roll out across 32,000 primary and secondary schools in the Kingdom, to give young people (the chance) to work with game development tools,” Brian Ward, group CEO of Savvy Games Group, told Arab News.  

Their “Next-Gen” program gives Saudi students hands-on experience in game development.




The Esports World Cup in Riyadh brought together 2,000 players from 200 clubs com- peting for a $70 million prize pool across 24 titles. (SPA)

“It was so successful in terms of their enthusiasm, their immediate adoption to the technologies in terms of game design, concepting, taking the concept to ideation,” Ward said. “We think kids would love this. (They) were so amazing.” 

While strengthening the Kingdom’s domestic sector, Savvy also expanded its global publishing operations. The company acquired Scopely in 2023 for $4.9 billion, and since then the publisher has tripled in size.

We are working with the Ministry of Education on programs to roll out across 32,000 primary and secondary schools in the Kingdom, to give young people (the chance) to work with game development tools.

Brian Ward, Savvy Games Group CEO

“Scopely is now the second largest mobile games publisher in the world,” said Ward.  

In March this year, Scopely signed a $3.5 billion deal to acquire the video game division of Niantic Labs, including Pokemon Go.

Scopely’s “Monopoly Go” became the fastest game to reach $5 billion in revenue, and the company was named one of TIME’S 100 Most Influential Companies for a second consecutive year. 




Walter Driver, Co-founder and co-CEO of Scopely. (Supplied)

At a media roundtable in Riyadh on Monday, Scopely co-founder and co-CEO Walter Driver said: “We saw over 5 billion hours of play time last year and perhaps the most unique aspect of this experience was 50 percent of our players were active on any given day playing seven days a week.  

“Since we have started Scopely, we have had over 1 billion people download our products,” he added.

With SR142 billion ($38 billion) allocated by PIF to accelerate gaming sector growth, Savvy said it would continue investing globally while anchoring development in Saudi Arabia.

Its strategy is aligned with the National Gaming and Esports Strategy to position the Kingdom as a global leader in the industry by 2030.


Korea-Arab Friendship Caravan strengthens cultural ties in Riyadh

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Korea-Arab Friendship Caravan strengthens cultural ties in Riyadh

  • Event part of drive to boost cultural understanding between regions
  • Live performances showcase different elements of Korean heritage

RIYADH: The 18th Korea-Arab Friendship Caravan stopped in Riyadh on Friday, presenting a full program of traditional and contemporary Korean performing arts at Prince Sultan University as part of an annual cultural exchange between South Korea and the Arab world.

The event was organized by the Korea-Arab Society in cooperation with the Embassy of South Korea in Saudi Arabia. It is part of a broader tour aimed at strengthening cultural understanding and people-to-people ties between the two regions.

This year’s edition introduced Saudi audiences to five live performances showcasing different elements of Korean heritage and modern entertainment.

The lineup included the folk percussion act Pangut, the ritual dance Bokgae-Chum, the fan dance Buchae-Chum, the percussion-based Samulnori and the B-boy theater show Marionette by the award-winning Expression Crew.

Speaking to Arab News after the performance, Korean artist Ko You Min from the Pangut team said it was the first time the group had performed in the Kingdom.

“It was a really valuable and good experience for us. It was our first time performing in Saudi Arabia and it was a meaningful event for us,” he said.

Founded in 2008, the Korea-Arab Society is a nonprofit organization supported by government and institutional partners in both regions, working to promote cultural, economic and academic cooperation. Its longest running program, the caravan, is staged annually across multiple Arab capitals.

Each segment of Friday’s show highlighted a different aspect of Korean artistic identity.

Pangut featured musicians in traditional hats spinning long ribbons while performing on drums and wind instruments. Bokgae-Chum showcased a symbolic rice-bowl lid used in Korean folk culture to convey blessings and protection.

Buchae-Chum displayed synchronized fan movements representing nature, while Samulnori emphasized the rhythmic energy of Korea’s four core percussion instruments.

The closing act, Marionette, offered a different tone, combining hip-hop choreography with silent theater and visual storytelling.

Established in 1992, Expression Crew is one of Asia’s most influential B-boy groups and has performed worldwide.

The event attracted a diverse audience of students, faculty, diplomats and others, reflecting the Kingdom’s growing interest in international cultural programs.

Prince Sultan University hosted the performance as part of its extracurricular initiatives to expose students to global arts and traditions.

Organizers described the Riyadh stop as part of a broader effort to “connect cultures through performance” and said that the caravan blended heritage acts with modern Korean entertainment to engage new audiences in the region.

The Korea-Arab Friendship Caravan will continue to tour Arab countries and present the same program in different settings throughout the year.