Labubu fans dote over ugly-cute doll trending at Comic-Con

San Diego Comic-Con is the latest location where the ugly-cute dolls named Labubu have been trending. (AFP)
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Updated 28 July 2025
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Labubu fans dote over ugly-cute doll trending at Comic-Con

  • Labubu dolls have been popularized by celebrities, including Lisa from Blackpink
  • The dolls were created by a Hong Kong artist and is based on Nordic mythology

SAN DIEGO: San Diego Comic-Con is the latest location where the ugly-cute dolls named Labubu have been trending, with fans carrying the plushies globally popularized by celebrities Rihanna, Lizzo, Dua Lipa, and Lisa from the K-pop group Blackpink. The wide-eyed and grinning doll was created in 2015 by Hong Kong artist and illustrator Kasing Lung. In 2019, Lung allowed them to be sold by Pop Mart, a Chinese toy company that sells collectible figurines, often in “blind boxes.”
“Blind boxes” are sealed boxes containing a surprise item that is usually part of a themed collection.
Naomi Galban, from San Diego, waited in line on Sunday at the Pop Mart booth in the San Diego Convention Center for a chance to get her first Labubu.
“Every time I go to a Pop Mart store, they’re sold out,” the 24-year-old told Reuters. She hoped to buy one for her little sister.
Emily Brough, Pop Mart’s Head of IP Licensing, spoke to Reuters on Thursday about Labubu fans at Comic-Con.
“We love to see how fans are personalizing it (Labubu) for themselves,” Brough said next to the Pop Mart booth.
While Brough noted that there were many people with a Labubu strapped to their bags and backpacks at Comic-Con, the doll’s popularity did not happen overnight. Labubus had a huge boost in 2019 after Pop Mart began selling them, and in 2024, when Blackpink’s Lisa, who is Thai, created a buying frenzy in Thailand after she promoted Labubu on social media.
Pop Mart saw sales skyrocket in North America that same year, with revenue in the US in the first quarter of 2025 already surpassing the full-year US revenue from 2024, Pop Mart said.
When he created Labubu, Lung gave the character, who is female, a backstory inspired by Nordic mythology.
He called her and his other fictional creatures “The Monsters.”
Diana Goycortua, 25, first discovered Labubu through social media, and before she knew it, it felt like a “game” to try and collect the dolls.
“It’s a little bit of gambling with what you’re getting,” the Labubu fan from San Diego said on Sunday while waiting at the Pop Mart booth, concluding that her love for the character made it worth trying blind boxes.
Goycortua already has three Labubus, and was hoping to score her a fourth one at Comic-Con.


Decoding villains at an Emirates LitFest panel in Dubai

Updated 25 January 2026
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Decoding villains at an Emirates LitFest panel in Dubai

DUBAI: At this year’s Emirates Airline Festival of Literature in Dubai, a panel on Saturday titled “The Monster Next Door,” moderated by Shane McGinley, posed a question for the ages: Are villains born or made?

Novelists Annabel Kantaria, Louise Candlish and Ruth Ware, joined by a packed audience, dissected the craft of creating morally ambiguous characters alongside the social science that informs them. “A pure villain,” said Ware, “is chilling to construct … The remorselessness unsettles you — How do you build someone who cannot imagine another’s pain?”

Candlish described character-building as a gradual process of “layering over several edits” until a figure feels human. “You have to build the flesh on the bone or they will remain caricatures,” she added.

The debate moved quickly to the nature-versus-nurture debate. “Do you believe that people are born evil?” asked McGinley, prompting both laughter and loud sighs.

Candlish confessed a failed attempt to write a Tom Ripley–style antihero: “I spent the whole time coming up with reasons why my characters do this … It wasn’t really their fault,” she said, explaining that even when she tried to excise conscience, her character kept expressing “moral scruples” and second thoughts.

“You inevitably fold parts of yourself into your creations,” said Ware. “The spark that makes it come alive is often the little bit of you in there.”

Panelists likened character creation to Frankenstein work. “You take the irritating habit of that co‑worker, the weird couple you saw in a restaurant, bits of friends and enemies, and stitch them together,” said Ware.

But real-world perspective reframed the literary exercise in stark terms. Kantaria recounted teaching a prison writing class and quoting the facility director, who told her, “It’s not full of monsters. It’s normal people who made a bad decision.” She recalled being struck that many inmates were “one silly decision” away from the crimes that put them behind bars. “Any one of us could be one decision away from jail time,” she said.

The panelists also turned to scientific findings through the discussion. Ware cited infant studies showing babies prefer helpers to hinderers in puppet shows, suggesting “we are born with a natural propensity to be attracted to good.”

Candlish referenced twin studies and research on narrative: People who can form a coherent story about trauma often “have much better outcomes,” she explained.

“Both things will end up being super, super neat,” she said of genes and upbringing, before turning to the redemptive power of storytelling: “When we can make sense of what happened to us, we cope better.”

As the session closed, McGinley steered the panel away from tidy answers. Villainy, the authors agreed, is rarely the product of an immutable core; more often, it is assembled from ordinary impulses, missteps and circumstances. For writers like Kantaria, Candlish and Ware, the task is not to excuse cruelty but “to understand the fragile architecture that holds it together,” and to ask readers to inhabit uncomfortable but necessary perspectives.