Nesma & Partners acquires Al-Yusr Contracting Company

This investment positions Nesma and Partners as the leading integrated industrial services platform, enhancing its capabilities across the energy, infrastructure, and industrial sectors.
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Updated 16 July 2025
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Nesma & Partners acquires Al-Yusr Contracting Company

Nesma and Partners, an integrated projects solutions company in Saudi Arabia, has announced the successful completion of its acquisition of Al-Yusr Industrial Contracting Company, a prominent provider of industrial services in the Kingdom.

This strategic investment positions Nesma and Partners as a leading integrated industrial services platform, enhancing its capabilities across the energy, infrastructure, and industrial sectors in alignment with Saudi Arabia’s Vision 2030 development objectives.

AYTB will continue to operate as an independent company within the Nesma and Partners Group, preserving its organizational structure, brand, and operational autonomy. This acquisition enhances both companies’ capacity to deliver high-value project solutions across the whole asset lifecycle — from consulting, engineering, construction, and commissioning to operations, maintenance, and upgrades.

“We are proud to welcome AYTB into the Nesma and Partners family,” said Samer Abdul Samad, chief executive of Nesma and Partners and newly appointed chairman of AYTB. “AYTB has built a remarkable legacy of performance, particularly in operations and maintenance and plant industrial services. This partnership is based on mutual respect, complementary strengths, and a shared commitment to operational excellence.”

As part of this transition, Cristiano Tortelli has been appointed as chief executive of AYTB. Tortelli brings more than 30 years of global experience in energy and industrial services and has been actively involved in the transaction from its early stages. His leadership will support AYTB’s next phase of growth while maintaining continuity across all operations.

“I am honored to join AYTB as CEO at this exciting moment,” he said. “Together with the leadership team and the skilled workforce across AYTB, we will strengthen what has already been built, grow with confidence, and deliver sustainable value to our clients and stakeholders.”

AYTB is a leading Saudi, multi-disciplinary industrial contracting company providing a range of services and solutions to oil and gas, petrochemical, power generation and other major industrial sectors of Saudi Arabia. Boasting more than 40 years of experience in the fields of plant project services, manufacturing, industrial services, operations and maintenance, and housing and catering, AYTB has more than 6,000 employees.

Meanwhile, Nesma and Partners has grown its footprint both locally through its contracting and industrial services and globally through its wholly owned subsidiary, Kent, a leader in engineering and project management services.


Muzz helps GCC to embrace modern marriage without compromising faith

Updated 18 December 2025
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Muzz helps GCC to embrace modern marriage without compromising faith

In an era where digital platforms shape nearly every aspect of modern life, many Muslims across the world are turning to technology not for casual interactions, but for something far more meaningful: marriage. Among the platforms leading this shift is Muzz, the world’s largest Muslim marriage app, which has established itself as a trusted space for young professionals, families, and faith-minded individuals seeking genuine, value-aligned connections.

With a global community of more than 15 million members and over 600,000 marriages facilitated through the platform, Muzz has redefined how Muslims meet and communicate while honoring cultural expectations and Islamic principles. Its rapid growth reflects an increasing demand for tools that offer modern convenience without compromising traditional values.

Muzz’s origins trace back to 2011, when founder Shahzad Younas created a simple website from his London bedroom. What started as a small personal project soon evolved into a pioneering venture. In 2017, the platform became the first Muslim-focused startup to be accepted into Y Combinator, the Silicon Valley accelerator known for backing giants such as Airbnb and Dropbox. This milestone marked a turning point that propelled Muzz from a grassroots idea into a global technology brand.

Today, the company operates with more than 150 employees across several regions, serving diverse Muslim communities throughout the Middle East, Southeast Asia, Europe, and North America. Despite its global footprint, the platform remains rooted in a clear mission: to offer Muslims a safe, respectful, and intentional way to pursue marriage.

In contrast to mainstream dating apps that cater largely to casual relationships, Muzz’s guiding philosophy is that “Muslims don’t date — they marry.” This principle shapes the platform’s user experience and distinguishes it from competitors. The app incorporates features designed specifically to reflect Islamic values, including privacy tools, optional chaperone modes, verified profiles, and a strong emphasis on safety and conduct. These elements resonate particularly strongly with users in the GCC, where cultural expectations around courtship remain firmly tied to modesty, family involvement, and serious intentions.

“We built Muzz to empower Muslims with a tool that fits their lives and their values,” said CEO Younas. “Our users want modern convenience, but they also seek sincerity and intention. Muzz brings both together.”

Beyond impressive numbers and global reach, the platform’s impact is evident in the personal stories shared by couples who found each other through it. Omar and Noura, a Saudi–Jordanian couple who married last year, credit Muzz for creating the opportunity that brought them together. Living in different countries, they never expected their paths to cross naturally. “Conversations on Muzz felt sincere from the start,” Omar said. “Within weeks, we realized this was something real.”

For individuals like Sara, a single mother from the Gulf region, the app provided a renewed chance at companionship after years of hesitation. Concerns about trust and privacy initially held her back, but the platform’s respectful environment helped her feel comfortable enough to explore the process. “Muzz felt intentional,” she said. “I met someone who understood my journey, someone I didn’t expect to find.”

Stories like these, now numbering in the hundreds of thousands, highlight how thoughtfully designed technology can support tradition rather than undermine it. The platform’s growing adoption in Saudi Arabia and the UAE reflects this balance, combining technological ease with the cultural sensitivity deeply valued in the region. According to a spokesperson for the company, this growth demonstrates a widespread desire for tools that honor authenticity and respect while offering users an accessible way to pursue marriage.

In addition to its role as a matchmaking platform, Muzz has emerged as a socially conscious brand committed to humanitarian initiatives. The company has raised more than $1.2 million in charitable contributions, supporting essential projects in Sudan, Pakistan, Türkiye, Palestine, and other regions. Its donations have helped fund bakeries, mobile clinics, temporary shelters, and emergency relief efforts, reinforcing its commitment to community support and ethical responsibility.

As digital tools continue to influence how people work, communicate, and build relationships, Muzz’s success illustrates how technology can harmonize with religious and cultural values. By offering a platform grounded in sincerity, safety, and faith-centered design, Muzz is shaping a new chapter in Muslim matchmaking, one where innovation and tradition work hand in hand to help people build lasting connections.