OSAKA: Visit Saudi, the brand identity of the Saudi Tourism Authority, is collaborating with the creators of the renowned Japanese anime “Doraemon” at Expo 2025 Osaka, to promote the Kingdom’s culture in a fun and engaging manner.
The collaboration is a part of the Saudi Pavilion’s “Wonders of Arabia” exhibition launched on Thursday, which also celebrates the 70th anniversary of relations between the two nations.
Taking place until July 16, visitors can follow the iconic blue robot cat named Doraemon as he explores the Kingdom’s destinations throughout the exhibition.
A QR code can be scanned to take a quiz on various Saudi destinations. The first 250 guests daily will receive a special “Doraemon” tote bag after completing the experience.
「ドラえもん＆ @VisitSaudi」
大阪・関西万博でドラえもんがサウジアラビアの魅力を紹介するよ♪
ドラえもんとサウジアラビアを巡る冒険を体験しよう！
のび太を見つけて、ドラえもん限定トートバッグをゲットしよう7月10日（木）から7月16日（水）まで開催！
詳細はhttps://t.co/vpYb5hI2Ut pic.twitter.com/tmt34kxCl6— 【ドラえもん公式】ドラえもんチャンネル (@doraemonChannel) July 5, 2025
In a video released by Doraemon’s creators, the character is seen wandering around Saudi Arabia landmarks through his popular pink portal door that allows him to explore any place at any time.
Surrounded by Saudi Arabia’s majestic landscapes, the character searches for his best friend Nobita, who makes a quick appearance. He returns to the Saudi Pavilion at the end of his journey, encouraging people to visit it.
“That was amazing. Come see it for yourself — and don’t forget to collect your limited-edition Doraemon tote bag after the experience,” the character says at the end of the video.
Located inside the Osaka Expo Exhibition Center, the “Wonders of Arabia” exhibition offers workshops, interactive presentations, photobooths, and live demonstrations of Saudi and Japanese calligraphy.
The exhibition is also offering an interactive virtual reality experience simulating Formula 1 races, and highlights of the Esports World Cup currently taking place in Riyadh.
Doraemon has become a cultural icon in Japan since the manga debuted in 1969, appearing in more than 40 feature films and 3,000 TV episodes.
Expo 2025 Osaka began in April and concludes in October.
