Book Review: The AI-Centered Enterprise

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Updated 11 July 2025
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Book Review: The AI-Centered Enterprise

What lies beyond ChatGPT for businesses?

In The AI-Centered Enterprise: Reshaping Organizations with Context-Aware AI, authors Ram Bala, Natarajan Balasubramanian and Amit Joshi argue that the next leap in artificial intelligence is not about flashy prompts, but rather perception, reasoning, and organizational transformation.

The book, published earlier this year, introduces the concept of “context-aware AI,” systems that do not just process information but understand it in real-time business scenarios.

These are tools that adjust to their environment, collaborate across teams, and make decisions with nuance; a significant step forward from today’s mostly predictive systems.

The authors, all professors and practitioners in the AI and analytics space, offer a clear roadmap for businesses to prepare.

Their proposed model, the “3Cs” — “Calibrate, Clarify, Channelize” — breaks down how leaders can align AI tools with company values, ensure teams understand how to use them, and direct efforts where they will have the most impact.

For readers in Saudi Arabia, where AI is central to Vision 2030 initiative, this book can serve as a strategic lens.

While it does not focus on the region, its practical insights are useful for decision-makers looking to scale AI responsibly across sectors such as healthcare, logistics, and government services.

More guidebook than manifesto, “The AI-Centered Enterprise” avoids jargon and balances case studies with actionable ideas.

It will not dazzle readers chasing science-fiction futures, but it is a timely read for professionals who want to lead, not just react, in the age of intelligent systems.
 


Bella Hadid embraces rodeo style

Updated 21 December 2025
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Bella Hadid embraces rodeo style

DUBAI: As the National Finals Rodeo took over Las Vegas, it was not just the action in the arena drawing attention. American Dutch Palestinian supermodel Bella Hadid was in the stands, lending her support to boyfriend and professional horse cutter Adan Banuelos — and doing so in unmistakable Western style.

The model, who has long embraced cowboy aesthetics, returned to full rodeo mode for the event. She wore a vintage-style paisley top paired with a classic, fringe-trimmed leather jacket. Leaning into the look, Hadid layered a second leather piece underneath — a sleeveless vest featuring a heart-shaped cut-out at the back.

Her accessories followed suit. A dark brown cowboy hat, leather riding boots and a printed belt with a statement buckle grounded the outfit, while stacks of silver bangles and rings added a finishing touch.

For another outing at the rodeo, Hadid switched gears with a monochrome ensemble that nodded to bohemian influences. She wore white bootcut trousers with a cream turtleneck beneath a suede fringed duster coat. Beaded necklaces and a medallion-style belt completed the look.

The standout accessory was her vintage Fendi Mama Baguette — the larger iteration of Carrie Bradshaw’s iconic bag — rendered in bold leopard print. Hadid wore the ensemble from the arena to the fair, where she was later spotted sharing curly fries with her beau.

The model has been dating Banuelos since October 2023 and regularly supports the star at his various competitions.

Since the two began dating, Banuelos has helped the model — who trained as an equestrian in her youth — find her way back into the saddle, training her and cheering her on at competitions, which eventually led to a Rookie of the Year win last December.

Showing her love and appreciation for her horseman beau at the time, Hadid shared a heartfelt post, where she wrote: “Thank you @ab_performancehorses for supporting me in my dreams this year and never treating me any different. You, your heart, your talent, your family, and your team went above and beyond for us to get this done and I appreciate it more than any of you know!! Love you all so much it hurts!”