Book Review: The AI-Centered Enterprise

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Updated 11 July 2025
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Book Review: The AI-Centered Enterprise

What lies beyond ChatGPT for businesses?

In The AI-Centered Enterprise: Reshaping Organizations with Context-Aware AI, authors Ram Bala, Natarajan Balasubramanian and Amit Joshi argue that the next leap in artificial intelligence is not about flashy prompts, but rather perception, reasoning, and organizational transformation.

The book, published earlier this year, introduces the concept of “context-aware AI,” systems that do not just process information but understand it in real-time business scenarios.

These are tools that adjust to their environment, collaborate across teams, and make decisions with nuance; a significant step forward from today’s mostly predictive systems.

The authors, all professors and practitioners in the AI and analytics space, offer a clear roadmap for businesses to prepare.

Their proposed model, the “3Cs” — “Calibrate, Clarify, Channelize” — breaks down how leaders can align AI tools with company values, ensure teams understand how to use them, and direct efforts where they will have the most impact.

For readers in Saudi Arabia, where AI is central to Vision 2030 initiative, this book can serve as a strategic lens.

While it does not focus on the region, its practical insights are useful for decision-makers looking to scale AI responsibly across sectors such as healthcare, logistics, and government services.

More guidebook than manifesto, “The AI-Centered Enterprise” avoids jargon and balances case studies with actionable ideas.

It will not dazzle readers chasing science-fiction futures, but it is a timely read for professionals who want to lead, not just react, in the age of intelligent systems.
 


Bollywood’s Aishwarya Rai Bachchan reflects on identity, women’s strength at RSIFF

Updated 59 min 37 sec ago
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Bollywood’s Aishwarya Rai Bachchan reflects on identity, women’s strength at RSIFF

JEDDAH: Bollywood icon Aishwarya Rai Bachchan turned heads at the fifth Red Sea International Film Festival, entertaining the audience with candid reflections on her personal and professional journey.

At an In Conversation panel event in Jeddah, she began by reflecting on a time before her cinematic career, when she was crowned Miss World in 1994 — a moment that paved the way for her screen debut in Mani Ratnam’s 1997 Tamil film “Iruvar.”

 “I was encouraged by members of the media to represent India, and for me, the opportunity went far beyond the idea of a traditional beauty contest,” she said.

During her time on the international stage, she realized how little the world understood about her country.

“Standing as the only Indian contestant, I was asked questions about tigers, snake charmers and education systems that felt so archaic. It made me reflect on our global perception,” she said.

That awareness fueled her commitment to the “Beauty with a Purpose” ethos, and she used her platform to drive awareness, charitable efforts and long-term impact.

“I was just so glad that I got the opportunity to use that title as a larger platform to effect contribution and change,” she told the audience.

Her transition into cinema was guided by curiosity and humility. With no formal training, she embraced every role as a chance to learn, notably through her early collaboration with celebrated director Mani Ratnam: “I approached every character as a student of the craft.”

Emphasizing her preference for roles that explored complex female experiences, she added: “Women, by birth, are strong. They are the embodiment of strength, empowerment, beauty and femininity.”

This strength manifested itself in every role women played as daughters, mothers, friends and leaders, she said, and cinema offered the chance to bring those qualities to life on screen.

Rai Bachchan also discussed the power of audiences in shaping her journey and said: “The love and support I’ve received has been deeply personal. It’s given me strength and conviction throughout my career.”

The actress, who wore a striking black Dolce & Gabbana gown with a plunging V-neck, accessorized with an emerald and diamond pendant, also had some advice for younger generations on navigating social media wisely: “Stay real. Let validation come from within, not from screens,” she said.