Saudi 100 Brands returns to Paris Fashion Week with Tranoi Showcase

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Updated 21 June 2025
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Saudi 100 Brands returns to Paris Fashion Week with Tranoi Showcase

The Saudi Fashion Commission presents homegrown talents at Paris Fashion Week, to be held from June 24 to 27 at the fifth floor of La Samaritaine. 

The exclusive showroom dedicated to Saudi 100 Brands, the commission’s flagship program, will highlight 11 trailblazing designers and their Spring-Summer 2026 collections.

This exceptional showcase by Saudi 100 Brands aims to provide a platform for meaningful cultural exchange through contemporary Saudi fashion. 

It is part of a long-term vision — to establish the Kingdom as an essential presence in the global fashion industry.

Burak Cakmak, CEO, the Saudi Fashion Commission, said: “The return of Saudi 100 Brands to Paris Fashion Week reflects our commitment to showcasing Saudi creativity at the highest level. 

“This platform not only brings our designers to a global audience but also deepens our connections with the international fashion community, reinforcing our vision to position Saudi Arabia as a driving force in shaping the future of fashion and nurturing meaningful global partnerships.”


Boris Provost, CEO of Tranoï, said: "Saudi fashion is experiencing remarkable momentum, and we are proud to support this creative energy with Saudi 100 Brands. 

“At Tranoï, we are committed to amplifying the voices of emerging talents on a global scale. This collaboration with the Saudi Fashion Commission perfectly embodies our mission: to offer an international stage to a new generation of designers, here in Paris, the fashion capital of the world.”

The 11 designers presented in the renowned Parisian department store exemplify Saudi creative excellence, with a selection varying between menswear and womenswear.

Menswear designers are 1886, Awaken, Eleven, Hajruss, Mirai and RBA.

Womenswear designers are Razan Alazzouni, Rebirth, Reem Alkanhal, Waad Aloqaili and Yasmina Q

Highlighted by Saudi 100 Brands and Tranoi, the event celebrates creative boldness and reaffirms the Saudi Fashion Commission’s commitment to promoting emerging talent on the international stage.

The creative showcase is open from June 24 to 27, from 9 a.m. to 7 p.m. on the fifth floor of La Samaritaine.


Alfanar Engineering signs MoU with Schneider Electric Saudi Arabia

Updated 02 February 2026
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Alfanar Engineering signs MoU with Schneider Electric Saudi Arabia

Alfanar Engineering Services announced the signing of a strategic MoU with Schneider Electric Saudi Arabia during its participation in the Saudi Arabia Smart Grid Conference. Both Schneider Electric and Alfanar Engineering have committed to further enhancing operational excellence and customer-centric service delivery thereby ensuring long-term asset reliability of their clients in the Kingdom.

Alfanar Engineering brings to the collaboration a strong in-Kingdom service footprint, supported by extensive operations and maintenance capabilities, advanced testing and commissioning equipment, and a network of specialized service centers and labs strategically located across Saudi Arabia. These capabilities enable the delivery of responsive, high-quality technical support tailored to the needs of critical infrastructure and industrial operations. Schneider Electric, with its extensive installed base of energy management and automation solutions, plays a key role in supporting mission-critical facilities and national industries across the Kingdom.

The collaboration was signed by Sattam Al-Motairi, chief operating officer of Alfanar Engineering Services, and Mohamed Shaheen, cluster president — Saudi Arabia, Schneider Electric. It brings together Alfanar’s local operational expertise and service reach with Schneider Electric’s global technologies and service standards. Together, the two companies will enhance service reliability, improve response efficiency, and deliver greater value through sustainable solutions that optimize asset lifecycles. The MoU also supports the development of localized technical services, contributing to the Kingdom’s objectives for sustainable infrastructure, localization, and industrial resilience.

Al-Motairi said: “At Alfanar Engineering Services, we believe that true value is created long after equipment is installed, through reliable service, fast response, and teams that understand the realities of the field. This collaboration with Schneider Electric enables us to enhance the delivery of after-sales services across the Kingdom, combining deep local expertise with world-class technology. Our focus is clear: keeping critical operations running, supporting our customers’ long-term success, and contributing meaningfully to Saudi Arabia’s industrial and infrastructure ambitions.”

Oday Al-Aithan, vice president of field services for Schneider Electric in Saudi Arabia, Pakistan, Yemen, and Bahrain, said: “At Schneider Electric, we are turning advanced energy management and digital solutions into tangible outcomes through our partnership with Alfanar Engineering Services. By combining our integrated technologies, extensive installed base, and global expertise as a leading energy technology partner with Alfanar’s strong in-Kingdom field services, we deliver smarter, faster, and more reliable solutions that optimize asset performance, accelerate response times, and support resilient, sustainable infrastructure, contributing to the Kingdom’s Vision 2030.”