NEOM Energy and Water Company wins global recognition

Dr. Noura Chehab, head of the research and innovation team at the NEOM Water Innovation Center, received the Innovative Research and Development Award.
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Updated 16 June 2025
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NEOM Energy and Water Company wins global recognition

Saudi Arabia’s NEOM Energy and Water Company has been named first runner-up in the Innovative Research and Development Award (International Institutions category) during the fourth cycle of the Mohammed bin Rashid Al-Maktoum Global Water Award. The company was recognized for pioneering membrane-based crystallization technology that enables high-efficiency freshwater recovery and mineral extraction from brine.

Held under the umbrella of the Mohammed bin Rashid Al-Maktoum Global Initiatives and supervised by the UAE Water Aid Foundation, the $1-million-award supports research institutions developing scalable, sustainable solutions to address global water scarcity through renewable energy and advanced technologies.

The NEOM-developed system replaces traditional energy-intensive thermal evaporation with a membrane-based approach. Using forward-osmosis principles and specially engineered membranes, the technology enables the extraction of valuable minerals such as salt, lithium and bromine, while simultaneously recovering desalinated water from seawater or brackish brine. The system operates at just 7 kWh per cubic meter, compared to 75-80 kWh/ cubic meters in conventional thermal systems.

The process begins with standard seawater reverse osmosis, where chemically embedded membranes capture more than 99 percent of targeted minerals. The brine then passes through a two-stage brackish water reverse-osmosis system that isolates and concentrates the minerals to a purity of 99.5 percent or more.

The pilot plant, located at the Duba Desalination Plant in Saudi Arabia, operates at a capacity of 1,200 cubic meters per day and has demonstrated strong performance under real-world conditions, with a technology readiness level of six. Beyond reducing environmental impact and operating costs, the innovation has the potential to redefine the economics of desalination by enabling mineral recovery at scale.

“The global water crisis threatens health, food security and economic development. By investing in advanced water technologies and fostering collaboration among governments, the private sector and innovators, we can find effective, sustainable solutions for billions affected,” said Dr. Noura Chehab, head of the research and innovation team at the NEOM Water Innovation Center.

“Receiving this award recognizes our team’s years of work and inspires us to continue advancing technologies that enhance ocean water use and help solve critical water challenges for a more sustainable future,” said Dr. Nikolay Voutchkov, executive director of the NEOM Water Innovation Center.


Australian minister Don Farrell launches LuLu festival

Updated 30 January 2026
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Australian minister Don Farrell launches LuLu festival

Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.