Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

Morooj highlighted its technical and operational capabilities, as well as innovative environmental solutions based on best practices. (SPA)
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Updated 15 June 2025
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Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

  • Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards

RIYADH: The Vegetation Cover Development Foundation, known as Morooj, presented its flagship projects as part of the Saudi delegation at Greentech Amsterdam, an international exhibition for horticulture held from June 10-12 in the Dutch capital.

Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards.

The foundation also presented examples of its strategic partnerships with various government and private sectors, as well as with international organizations.

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The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The projects displayed included the planting of millions of mangrove trees, greening mosque areas, promoting community participation in environmental sanitation campaigns, and efforts to rehabilitate natural reserves in various regions of the Kingdom, all of which fall under the Saudi Green Initiative.

The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The exhibition, one of the world’s leading events focused on environmental innovations and sustainable agricultural technologies, is also an opportunity to build new partnerships and exchange expertise on the latest innovations in sustainable agriculture, afforestation, and ecosystem restoration.

Ultimately, Murooj aims to become an interactive platform for knowledge transfer and application, creating meaningful environmental and social impact in the Kingdom.

The foundation’s role of strengthening its international presence and exchanging successful experiences with various global environmental entities and organizations has been crucial to achieving the objectives of the Saudi Green Initiative, founded under Saudi Vision 2030.

SGI, which celebrated its second anniversary earlier this year, has reinforced the Kingdom’s ambitions to become a key contributor to global efforts to combat climate change and enhance environmental sustainability by promoting renewable energy, protecting terrestrial and marine areas, and reaching net-zero domestically by 2060, among other initiatives.

 


Saudi Film Festival to return in April with focus on Korean cinema

Since its launch in 2008, the Saudi Film Festival has played a central role in nurturing local and Gulf cinema. (Supplied)
Updated 15 February 2026
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Saudi Film Festival to return in April with focus on Korean cinema

  • Ahmed Al-Mulla, founder and director of the Saudi Film Festival, said in a statement: “We’re excited to welcome filmmakers to our annual gathering. Our doors are open to all creators, and filmmakers remain at the heart of everything we do

DHAHRAN: The Saudi Film Festival, organized by the Cinema Association in partnership with the King Abdulaziz Center for World Culture and supported by the Saudi Film Commission, has announced that it will launch at Ithra in Dhahran between April 23-29.

This year’s festival explores the theme of “Cinema of the Journey,” presenting a selection of Arab and international films, both short and feature-length, that center on journeys and movement as essential storytelling elements. 

Since its launch in 2008, the Saudi Film Festival has played a central role in nurturing local and Gulf cinema. (Supplied)

The program includes road movies, travel narratives and films where physical or emotional journeys drive the narrative.

The theme encourages Saudi filmmakers to explore this subject through their own perspectives. It positions cinema itself as an act of continuous transition, where identity, place, and time converge to shape the human experience.

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• This year’s Saudi Film Festival will explore the theme of ‘Cinema of the Journey,’ presenting a selection of Arab and international films that center on journeys and movement as essential storytelling elements.

• The program includes road movies, travel narratives and films where physical or emotional journeys drive the narrative.

Following last year’s focus on Japanese cinema, the festival will present a special “Spotlight on Korean Cinema” this year.

Ahmed Al-Mulla, founder and director of the Saudi Film Festival, said in a statement: “We’re excited to welcome filmmakers to our annual gathering. Our doors are open to all creators, and filmmakers remain at the heart of everything we do. This year’s festival creates an atmosphere filled with inspiration, idea exchange, and shared learning. It’s a celebration of cinematic creativity for everyone.”

Tariq Al-Khawaji, deputy director of the festival, added: “At Ithra, we’re proud of our longstanding partnership with the Cinema Association. It has enabled the festival’s growth and thematic diversity year after year, which we see clearly in how we empower filmmakers and create opportunities to engage with global cinema. 

“The festival continues to grow across all areas, from preparations and participation to industry expectations locally and regionally. That makes attention to every detail essential.”

Since its launch in 2008, the Saudi Film Festival has played a central role in nurturing local and Gulf cinema. After intermittent early editions, it has now established itself as an annual platform for narrative and documentary competitions, industry programs and project markets.

By bringing together emerging and established filmmakers in Dhahran each year, the festival strengthens Saudi Arabia’s growing presence on the global film stage.