RIYADH: The Vegetation Cover Development Foundation, known as Morooj, presented its flagship projects as part of the Saudi delegation at Greentech Amsterdam, an international exhibition for horticulture held from June 10-12 in the Dutch capital.
Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards.
The foundation also presented examples of its strategic partnerships with various government and private sectors, as well as with international organizations.
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The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.
The projects displayed included the planting of millions of mangrove trees, greening mosque areas, promoting community participation in environmental sanitation campaigns, and efforts to rehabilitate natural reserves in various regions of the Kingdom, all of which fall under the Saudi Green Initiative.
The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.
The exhibition, one of the world’s leading events focused on environmental innovations and sustainable agricultural technologies, is also an opportunity to build new partnerships and exchange expertise on the latest innovations in sustainable agriculture, afforestation, and ecosystem restoration.
Ultimately, Murooj aims to become an interactive platform for knowledge transfer and application, creating meaningful environmental and social impact in the Kingdom.
The foundation’s role of strengthening its international presence and exchanging successful experiences with various global environmental entities and organizations has been crucial to achieving the objectives of the Saudi Green Initiative, founded under Saudi Vision 2030.
SGI, which celebrated its second anniversary earlier this year, has reinforced the Kingdom’s ambitions to become a key contributor to global efforts to combat climate change and enhance environmental sustainability by promoting renewable energy, protecting terrestrial and marine areas, and reaching net-zero domestically by 2060, among other initiatives.
