LONDON: Saudi Arabia is playing a central role in transforming global football and wider sport, according to Middle East expert Kristian Coates Ulrichsen of the Baker Institute for Public Policy at Rice University.
Speaking to the Saudi Press Agency following the release of his new book “Kingdom of Football: Saudi Arabia and the Remaking of World Soccer,” Ulrichsen said the Kingdom’s rise in global sport is “not a temporary shift but a broad transformation with political, economic, social, and cultural dimensions.”
He continued: “The Kingdom has undergone profound changes and has quickly and decisively entered the global sports arena through club acquisitions, sponsorship of major tournaments, and hosting high-profile events, notably the upcoming FIFA World Cup 2034.”
Ulrichsen noted the country’s long footballing heritage, with top-tier clubs approaching their centenary milestones and the national team having reached five consecutive AFC Asian Cup finals.
He also highlighted Saudi clubs’ strong record in continental competitions since the early 2000s.
In the book, he stresses that sport, entertainment, and tourism form “integral pillars of Vision 2030 and (are) essential to positioning Saudi Arabia as a global destination” in the coming years.
“Saudi Arabia’s engagement with sports has generated global impact across football, boxing, Formula 1, and even cricket, tennis, and e-sports,” he added.
“These sectors are expected to dominate international discussions throughout the next decade leading up to 2034.”
