Prince Khaled bin Alwaleed leads Saudi Sports for All delegation at London investment forum

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Prince Khaled bin Alwaleed led a high-level Saudi delegation at this week’s Middle East Sports Investment Forum 2025 in London, where he highlighted the Kingdom’s push to promote inclusive, community-based sports as part of its Vision 2030 reform agenda. (Supplied)
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Prince Khaled bin Alwaleed led a high-level Saudi delegation at this week’s Middle East Sports Investment Forum 2025 in London, where he highlighted the Kingdom’s push to promote inclusive, community-based sports as part of its Vision 2030 reform agenda. (Supplied)
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Prince Khaled bin Alwaleed led a high-level Saudi delegation at this week’s Middle East Sports Investment Forum 2025 in London, where he highlighted the Kingdom’s push to promote inclusive, community-based sports as part of its Vision 2030 reform agenda. (Supplied)
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Prince Khaled bin Alwaleed led a high-level Saudi delegation at this week’s Middle East Sports Investment Forum 2025 in London, where he highlighted the Kingdom’s push to promote inclusive, community-based sports as part of its Vision 2030 reform agenda. (Supplied)
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Prince Khaled bin Alwaleed led a high-level Saudi delegation at this week’s Middle East Sports Investment Forum 2025 in London, where he highlighted the Kingdom’s push to promote inclusive, community-based sports as part of its Vision 2030 reform agenda. (Supplied)
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Updated 30 May 2025
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Prince Khaled bin Alwaleed leads Saudi Sports for All delegation at London investment forum

  • MESIF 2025 brought together investors, policymakers and sports leaders from across the MENA region to explore opportunities in the rapidly growing sports sector

LONDON: Prince Khaled bin Alwaleed led a high-level Saudi delegation at this week’s Middle East Sports Investment Forum 2025 in London, where he highlighted the Kingdom’s push to promote inclusive, community-based sports as part of its Vision 2030 reform agenda.

The Saudi Sports for All Federation, represented by Prince Khaled in his capacity as president and Managing Director Shaima Saleh Al-Husseini, joined more than 300 delegates at the event held at Tottenham Hotspur Stadium on May 27-28.

Organized with the backing of the Saudi Ministry of Investment and in partnership with the Saudi Ministry of Sports, MESIF 2025 brought together investors, policymakers and sports leaders from across the MENA region to explore opportunities in the rapidly growing sports sector.

Prince Khaled praised the forum’s organizers and sponsors for convening a cross-regional dialogue, highlighting the value of engaging both core and adjacent sectors in driving the future of sport across the Gulf and beyond.

Speaking on a panel, Al-Husseini said the SFA remained committed to measuring its social impact using a data-led approach.

“Our metrics are aligned with the World Health Organization’s Global Action Plan and are informed by national surveys, digital platforms and direct community feedback,” she said.

Al-Husseini added that Saudi Arabia had already seen tangible improvements in public participation and gender equity, and that the SFA’s long-term strategy centers on behavioral change, community ownership and evidence-based infrastructure development.

Discussions at MESIF 2025 covered a wide range of topics, including sports finance, innovation and technology, fan engagement, stadium infrastructure and the role of tourism in sports development.


Why 2026 could be Saudi Arabia’s most important sporting year yet

Updated 01 January 2026
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Why 2026 could be Saudi Arabia’s most important sporting year yet

RIYADH: As Saudi Arabia accelerates toward hosting some of the world’s biggest sporting events, the focus has shifted from spectacle to systems.

Under Vision 2030, building long-term capability in event-hosting has become as important as attracting the events themselves. And 2026 may be the year where that strategy is comprehensively tested more than ever.

The calendar alone hints at its significance. A mix of returning global fixtures and first-time arrivals will have Saudi Arabia host a near-continuous run of major events across multiple sports, creating an opportunity to refine and scale its hosting model.

The year begins with the Dakar Rally, which returns to Saudi Arabia for a seventh edition. More than 900 drivers will traverse over 7,000 km of desert terrain in one of the most logistically demanding events in world sport.

Shortly after, attention shifts to Al-Inma Stadium, with the Spanish Super Cup bringing Barcelona, Athletic Bilbao, Atletico Madrid and Real Madrid to Jeddah.

A new arrival will make its way to Saudi Arabia just a day prior: the AFC U-23 Asian Cup, a key tournament on the road to AFC Asian Cup 2027.

Sixteen nations will compete, offering a rehearsal not just for players, but also organizers and infrastructure ahead of the Kingdom’s first continental flagship event.

January 2026 also marks a milestone beyond the confines of traditional sport. The WWE Royal Rumble — part of the WWE’s “Big Four” Premium Live Events — will be staged outside of North America for the first time.

Riyadh is set to be the stage for the larger-than-life professional wrestling characters that have wowed Saudi fans on many an occasion in recent years.

The remainder of 2026 continues in similar fashion. Events confirmed include the Formula 1 Saudi Arabian Grand Prix, Formula E, AFC U-17 Asian Cup, eSports World Cup, WTA Finals, Gulf Cup and the Asian Indoor and Martial Arts Games.

These events form a calendar that includes elite competition, youth development, mass participation and digital sport.

What makes 2026 particularly important — despite the presence of much larger events in the following years, such as the AFC Asian Cup, the Asian Games and the FIFA World Cup — is not the scale of individual events, but the volume and variety.

These events will allow Saudi Arabia to deepen its operational expertise and test its ability to deliver consistently across a range of disciplines. This approach aligns with the Kingdom’s broader national objectives.

According to the Vision 2030 website, adult participation in physical activity for at least 150 minutes a week reached 59.1 percent in 2025, breaking past the 2027 target.

Also, children’s participation has risen to 19 percent, speeding past the 2029 goal by four years. Major events, in this context, are not endpoints, but catalysts for the rapid growth on show.

That is why tournaments such as the AFC U-23 Asian Cup and AFC U-17 Asian Cup sit alongside the global spectacles on the 2026 calendar.

More than just a way of bringing as many events as possible to the Kingdom, they represent pathways for athletes, fans, volunteers and organizers to engage with sport at every level, while contributing to Saudi Arabia’s growing identity as a capable and credible host.

By the time the Kingdom turns its full attention to the AFC Asian Cup 2027 — just over 12 months from now — much of the groundwork will have already been laid.

In that sense, it is clear to see that 2026 will not just be about headlines, but also building the Kingdom’s readiness for the sheer variety of events to come.