MAKKAH: Traditional arts and crafts through a modern visual lens can be seen along the Hijrah Road between Makkah and Madinah.
The recently completed billboard project, carried out by the Roads General Authority in collaboration with the Royal Institute of Traditional Arts, known as Wrth, aligns with the Year of Handicrafts 2025.
The billboards feature designs inspired by traditional motifs and crafts such as weaving, reflecting national identity, the Saudi Press Agency reported on Tuesday.
The billboards feature designs inspired by traditional motifs and crafts such as weaving, reflecting national identity. (SPA)
Illustrations highlight the beauty of local arts and regional patterns with the aim of enriching pilgrims’ cultural experience and promoting heritage tourism.
Saudi Arabia has one of the world’s largest and most interconnected road networks, facilitating pilgrim and tourist movement across the Kingdom, and strengthening efforts to highlight its cultural heritage across the regions.
The Roads General Authority has also launched a “mobile sites” service on the Hijrah Road to help pilgrims if their buses break down, ensuring their comfort and safety as they travel between Makkah, Madinah and the holy sites.
The service operates 24/7 during Hajj on the Hijrah Road and can accommodate around 40 pilgrims. It includes air conditioning, rest areas, restrooms, cold beverages and meals.
