SAS showcases future of AI-powered policing

The SAS booth featured real-time demonstrations of its latest innovations.
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Updated 24 May 2025
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SAS showcases future of AI-powered policing

SAS, a global leader in data and AI, demonstrated its transformative capabilities for modern law enforcement and public safety at the World Police Summit 2025, held in Dubai from May 13–15. At the event, SAS highlighted how data-driven intelligence is enabling safer cities, smarter policing, and greater public trust through solutions in AI, machine learning, and advanced analytics.

The SAS booth featured immersive, real-time demonstrations of its latest innovations, including autonomous AI agents, digital twins, AI co-pilots, and trusted AI governance frameworks. These technologies are being actively applied to critical areas such as organized crime detection, child protection, financial crime investigation, narcotics enforcement, and digital forensics.

Michel Ghorayeb, managing director of SAS UAE, emphasized the urgency and opportunity for agencies to modernize, saying: “As the world evolves, crime is becoming more sophisticated, data more abundant, and threats more versatile than ever. No agency can face this complexity alone. Collaboration powered by AI and intelligent decisioning is now essential to predict, detect, and respond with precision. These technologies empower officers to stay ahead of evolving threats and deliver safer outcomes. In today’s landscape, technology is no longer optional, it has become the foundation of modern policing.”

At the World Police Summit, Mohamed Mysara, public sector principal business solutions manager at SAS, showcased how AI and agentic intelligence are redefining the aviation landscape.

Mysara highlighted real-world use cases where SAS enables airports and authorities to move from reactive to autonomous operations, from early warning and risk detection to real-time resource reallocation and cross-agency coordination.

He demonstrated how agentic AI not only delivers role-specific intelligence, but also takes proactive action, reallocating gates and resources during flight delays or unforeseen circumstances, alerting third-party vendors, mobilizing and optimizing staffing

SAS has a long-standing commitment to empowering public sector organizations in the Middle East and beyond. In the UAE, SAS has contributed to impactful initiatives including cooperation with Dubai Police, Emirates Health Services, Abu Dhabi Early Childhood Authority.

With AI adoption accelerating globally, SAS is at the forefront of data innovation for law enforcement. By combining domain expertise, advanced analytics, and trusted governance, SAS is enabling agencies to act faster, smarter, and with greater confidence.


Dubai Shopping Festival’s sporting events turn city into hub for outdoor action

Updated 31 December 2025
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Dubai Shopping Festival’s sporting events turn city into hub for outdoor action

The Dubai Shopping Festival is raising the bar this winter with a high-impact sporting calendar that runs throughout December and January, transforming the city into a hub for elite competition, community fitness and outdoor action. 

From professional basketball to baseball games, polo tournaments, half marathons, and horse racing, the festival brings together athletes, families and spectators for a dynamic winter season of sport. The diverse lineup of events strengthens DSF’s role in supporting Dubai’s active lifestyle, showcasing world-class sporting venues and encouraging community engagement during the city’s peak outdoor season. 

Key sporting events taking place during DSF: 

Dubai Racing Carnival 

  • Race days: Jan. 2, Jan. 9 and ongoing dates until March 13. 
  • Location: Meydan Racecourse 

The flagship winter racing season features international horses and top jockeys. 

More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnivaland https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnival-festive-friday 

Silver Cup 

  • Date: Jan. 10-Jan.24 
  • Location: Al-Habtoor Polo Resort and Club 

Silver Cup, part of Dubai’s prestigious polo calendar, sees six of the world’s best teams go head-to-head in a 20-goal handicap. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/silver-cup 

Spinneys Dubai 92 Cycle Challenge — Build-Up Ride 4 

  • Date: Jan. 4 
  • Location: Al-Qudra Cycle Track 

The last of the Spinneys Dubai 92 Cycle Challenge Build-Up Rides is designed to help cyclists build their stamina ahead of the ultimate challenge. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/spinneys-dubai-92-cycle-challenge-build-up-ride-4 

Hood to Coast Dubai 2026 

  • Date: Jan. 10 
  • Location: Al-Marmoom Desert Conservation Reserve 

Hood to Coast Dubai challenges teams to conquer a series of relay segments through expansive desert trails, with each runner taking on their leg before passing the baton. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/hood-to-coast 

Skechers Performance Run — Race 4 (16k/10k/5k/3k) 

  • Date: Jan. 10 
  • Location: Meydan 

Enjoy a fun day out for the whole family at this popular community race offering various distances, where participants can run along the traffic-free roads of Meydan. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/skechers-performance-run 

Marina Home Dubai Creek Striders Half Marathon 2026 

  • Date: Jan. 11 
  • Location: Dubai Creek Golf and Yacht Club 

One of the largest races of its kind in the UAE and the Middle East, this half marathon will mark its 23rd edition in 2026. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-creek-striders-half-marathon 

A citywide sporting season 

With events spanning elite international fixtures, community runs, polo tournaments, multi-distance races, trail challenges and recurring racing nights at Meydan, DSF strengthens Dubai’s winter season for sport, well-being and outdoor experiences.