Saudi Signage and Labelling Expo opens with focus on innovation

1 / 9
Live car wrapping, real-time product demos and the new Label, Saudi Signage expo promises an engaging visitor experience for three days. (AN Photo/Rashid Hassan)
2 / 9
Visitors at the Saudi Signage and Labelling Expo 2025 at Riyadh International Convention and Exhibition Center. (AN Photo/Rashid Hassan)
3 / 9
Visitors at the Saudi Signage and Labelling Expo 2025 at Riyadh International Convention and Exhibition Center. (AN Photo/Rashid Hassan)
4 / 9
Visitors at the Saudi Signage and Labelling Expo 2025 at Riyadh International Convention and Exhibition Center. (AN Photo/Rashid Hassan)
5 / 9
Visitors at the Saudi Signage and Labelling Expo 2025 at Riyadh International Convention and Exhibition Center. (AN Photo/Rashid Hassan)
6 / 9
Live car wrapping, real-time product demos and the new Label, Saudi Signage expo promises an engaging visitor experience for three days. (AN Photo/Rashid Hassan)
7 / 9
Saudi Signage and Labelling Expo opens at Riyadh International Convention and Exhibition Center spotlighting innovation. (AN Photo/Rashid Hassan)
8 / 9
Saudi Signage and Labelling Expo opens at Riyadh International Convention and Exhibition Center spotlighting innovation. (AN Photo/Rashid Hassan)
9 / 9
Saudi Signage and Labelling Expo opens at Riyadh International Convention and Exhibition Center spotlighting innovation. (AN Photo/Rashid Hassan)
Short Url
Updated 20 May 2025
Follow

Saudi Signage and Labelling Expo opens with focus on innovation

  • Explore over 2,500 products and solutions ranging from printers and LED displays to packaging automation, recycling equipment and labelling solutions
  • Live car wrapping, real-time product demos and the new Label, expo promises an engaging visitor experience

RIYADH: The Saudi Signage and Labelling Expo, the Middle East’s leading event for the digital, print, graphic and imaging sectors, opened on Tuesday at Riyadh International Convention and Exhibition Center, spotlighting innovation and new solutions in the signage and labeling sectors.

Held in conjunction with the inaugural Saudi Paper and Packaging Expo, it will run until May 22 and is expected to attract thousands of visitors from the retail, real estate, tourism, entertainment and hospitality sectors, fuelling demand for signage, labelling, paper and packaging solutions.

“The events arrive at a time of continued industry growth driven by infrastructure investments, a growing retail sector and a demand for modern, sustainable product solutions in the Kingdom. We look forward to cooperation with local partners,” Ashraf Bastawesy, executive manager at CMYK digital print solutions, told Arab News.

“Specializing in digital printing and signage, we have displayed our big machines here demonstrating our technology and innovation in the sector. From our experiences last year, and operations in Saudi Arabia, I am very much optimistic about this expo. Saudi market is growing now and we have many opportunities in digital printing and signage and labelling,” he added.

Commenting on diversity in product sectors, he said the expo this year is bigger and better, and that his company is happy to be here.

Bringing more than 150 top-tier brands from more than 15 countries, including Belgium, China, France, Turkiye, Italy and India, the exhibition presents over 2,500 products.

Visitors over the three days canill explore a diverse range of products and solutions in signage, printing, labelling, packaging automation, paper recycling and waste equipment as well as paper machinery and equipment to address evolving market demands.

Among the major features at this year’s expo are the live car wrapping and real-time printing demonstrations, offering attendees a chance to see industry skills and product capabilities first hand.

Some of the key brands presenting live demos of their solutions, latest machinery, materials and wrapping techniques include CMYK, Digital Star Machinery and Equipments, Euro Media, WellCare Trading, City Sign Trading Services and Al Rish Al Khaleeji.

Visitors will be able to watch live product demonstrations from exhibitors including Gulf Sparrows, a leading distributor of signage, advertising and LED solutions; Desert Sign Arabia, a leading distributor of a wide range of advertising, sign and graphics supplies, equipment and machinery; and Alnab Almoudei Trading, a leading supplier for advertising materials, display stands.

These demos offer a close-up view of new technologies in action, including printing hardware, digital signage, packaging and labelling systems.

Elsewhere on the exhibition floor, Label It, developed in collaboration with Lawazen Trading Group, will challenge participants to test their speed and accuracy in a high-pressure labelling showdown.

This interactive challenge invites visitors to race against time to match product labels to their correct containers. Winners stand a chance to earn gift vouchers worth SR500 ($133) and the title of labelling champion.

“We are proud to return with the second edition of Saudi Signage and Labelling Expo. This year promises three engaging days where we look forward to welcoming buyers who are ready to explore new ideas, opportunities and partnerships,” said Muhammed Kazi, senior vice president at DMG Events.

Abdul Wahab Al Marzouq, general manager of Kuwait-based K4 General Trading & Contracting Co. told Arab News: “We were here at the inaugural signage expo last year, this year we have doubled the size for commitment towards the signage and labelling, we are optimistic about the growing market in view of the transformation under Saudi Vision 2030. We are expanding our business in Saudi Arabia and this is a good opportunity to work with local companies.

“Our expectation is that we will be more engaged with Saudi companies to do mega projects here. We are here to show our capacity and capability on the projects that we have done in the region,” he added.

As a response to the Kingdom’s evolving demand for signage and packaging industries, the events come at a time when the country’s signage market is projected to reach $492 million by 2027, driven by increased adoption in the retail, hospitality, transport, healthcare and corporate sectors. At the same time, the paper and paperboard packaging market is estimated to hit $2.84 billion by 2029.


Saudi Arabia makes space for freelancers to thrive in culinary sector

Updated 12 July 2025
Follow

Saudi Arabia makes space for freelancers to thrive in culinary sector

  • Culinary Commission’s latest move is ‘a dream come true’ for chefs

JEDDAH: Saudi Arabia’s Culinary Arts Commission has launched a freelance license for chefs via the Abde’a Cultural Licenses Platform.

The commission’s CEO, Mayada Badr, told Arab News: “The freelance chef license is a major milestone in empowering Saudi culinary talent, as it is opening the door for chefs to innovate and succeed independently while contributing to the Kingdom’s culinary sector.”

The newly introduced license will enable Saudi nationals aged 18 and above — and who hold certified culinary training and valid food safety or health certifications. (Supplied)

Abde’a, an e-platform developed to strengthen partnerships with the private sector, is operated under the umbrella of the Ministry of Culture.

The newly introduced license will enable Saudi nationals aged 18 and above — and who hold certified culinary training and valid food safety or health certifications — to legally provide freelance culinary services, paving the way for wider freelance opportunities in diverse venues and events across the Kingdom.

The freelance chef license is a major milestone in empowering Saudi culinary talent, as it is opening the door for chefs to innovate and succeed independently while contributing to the Kingdom’s culinary sector.

Mayada Badr, Saudi Culinary Arts Commission CEO

The initiative will “support skill development and career growth in the sector, as well as recognition and credibility by reinforcing adherence to professional standards in the culinary field,” according to a statement.

Chef Rawan Al-Harthi, a Jeddah-based pastry chef, said: “This license gives us the freedom to showcase our culinary identity while working independently and legally. It’s a dream come true for chefs who want to grow their brand without being tied to a restaurant.”

Another chef, Faisal Al-Malki, echoed Al-Harthi’s sentiments. “Being recognized as a licensed freelance chef adds value to our profession and pushes us to raise the bar in terms of quality and creativity,” he said.

The launch of this initiative “underscores the commission’s commitment to expanding opportunities for local culinary talent, while fostering a culture of creativity and professionalism,” a press release stated.

 


Croatian PM receives GCC chief in Dubrovnik

Updated 12 July 2025
Follow

Croatian PM receives GCC chief in Dubrovnik

  • They reviewed relations between the GCC and Croatia, and discussed ways to develop and strengthen ties to serve mutual interests

DUBROVNIK: Gulf Cooperation Council Secretary-General Jasem Albudaiwi was received by Croatian Prime Minister Andrej Plenkovic at the Dubrovnik Forum in Dubrovnik, Croatia, on Saturday.

During the meeting, the two sides discussed the “latest developments in free trade agreement negotiations and a proposal to hold a joint Gulf-European conference on energy security,” the General Secretariat said in a report.

They also reviewed relations between the GCC and Croatia, and discussed ways to develop and strengthen ties to serve mutual interests.

 


Sports Ministry organizes hiking event in Baha

Updated 12 July 2025
Follow

Sports Ministry organizes hiking event in Baha

  • Bandar Al-Ghamdi, director of the ministry’s branch in Baha, said the program included 120 people

RIYADH: The Baha branch of the Ministry of Sports, together with the Saudi Climbing and Hiking Federation, organized a hiking program as part of the “Color Your Summer with Sports” campaign.

The event was held in cooperation with the region’s municipality and health cluster as part of the Baha Summer Season, the Saudi Press Agency reported on Saturday.

Bandar Al-Ghamdi, director of the ministry’s branch in Baha, said the program included 120 people. The event took place in natural locations that reflect the region’s landscape, he added.

Baha’s mountains, valleys and dams offer suitable areas for various sports, including mountain and water activities, he said. These features support the region’s role in sports tourism in the Kingdom.

Al-Ghamdi added that the program is part of a plan to develop the sports sector in Baha and build partnerships with sports federations.

The initiative aims to support the local economy and attract sports and tourism visitors, from the Kingdom and beyond, Al-Ghamdi said.


Kingdom showcases maritime goals at London exhibition

Updated 12 July 2025
Follow

Kingdom showcases maritime goals at London exhibition

  • Event highlights smart projects, training initiatives, and global partnerships in the sector

RIYADH: Saudi Arabia, represented by the Transport General Authority, held an international exhibition in London to showcase its key initiatives and achievements in supporting the maritime transport industry.

The event was attended by senior officials and saw broad participation from International Maritime Organization member states, the Saudi Press Agency reported.

The exhibition was inaugurated by Saudi Ambassador to the UK Prince Khalid bin Bandar and Minister of Transport and Logistics Services Saleh Al-Jasser, along with government officials, embassy representatives, and maritime attaches.

The event highlighted the Kingdom’s role as an active partner in the international maritime system and a key contributor to developing global maritime regulations and practices, the SPA added.

It also reflected Saudi Arabia’s continued influence within the International Maritime Organization and its efforts to promote sustainability and improve the efficiency of maritime supply chains.

The exhibition showcased the academies and specialized centers established by the Kingdom, as well as initiatives to localize talent and train seafarers, officers, and marine engineers.

It also featured smart projects that support automation in the sector, enhancing operational efficiency and environmental sustainability, according to the SPA.

Prince Khalid said that the exhibition reflects Saudi Arabia’s commitment to international cooperation, highlighting the Kingdom’s hospitality and pursuit of sustainable, collaborative maritime partnerships.

Al-Jasser said that the Kingdom is steadily moving toward leadership in maritime transport, driven by Vision 2030 and investments in talent and technology to strengthen its position as a global logistics hub.

In recent years, the Saudi maritime sector has grown rapidly, with the number of Saudi-flagged vessels reaching 409, totaling more than 100,000 gross tons and more than 16.5 million deadweight tons.

The number of registered Saudi seafarers has risen to 3,000, supported by specialized programs and regulatory initiatives that empower national maritime capabilities, the SPA reported.

These efforts build on Saudi Arabia’s active role in the International Maritime Organization, advancing the maritime transport industry through a vision that goes beyond fleet development or regulatory modernization.

It includes creating an advanced global maritime system based on operational excellence, human capital investment, and cutting-edge technology for a promising, sustainable future.


Hail heritage festival draws 27,000 visitors

Updated 12 July 2025
Follow

Hail heritage festival draws 27,000 visitors

RIYADH: A heritage festival in Hail has attracted more than 27,000 visitors from the city, across the Kingdom, and from Gulf and international destinations.

Running from 6 p.m. till 1 a.m. each evening, the 30-day Beit Hail Festival offers a rich blend of cultural, artistic, and heritage experiences, the Saudi Press Agency reported on Saturday.

Visitors can enjoy a diverse array of live performances and interactive heritage displays, recreating scenes from the past and presented by skilled male and female artisans.

Exhibits give younger generations a glimpse of how their ancestors transformed natural materials into functional items, showcasing the ingenuity and authenticity of Saudi heritage.

More than 40 activities allow visitors to explore traditional crafts such as wickerwork, sadu weaving, crochet, hand-woven textiles, and distinctive Najdi and Hail door making.

Other highlights include traditional clothing, Thamudic embroidery, wood and leather beading, fiber arts, resin art, and soap making, the SPA added.

Visitors can also savor a variety of traditional folk foods. At the heart of the festival, an artistic theater hosts performances, including the Hail Samri and Saudi Ardah.

The festival also provides a platform for local craftspeople to showcase their work directly to the public.