SEOUL: Golf Saudi’s grassroots coaching initiative, GoGolf, made its international debut in South Korea this month, offering free golf lessons to more than 300 children and Saudi expats during the Aramco Korea Championship.
The initiative was run alongside the $2 million Aramco Korea Championship, part of the new-look PIF Global Series, held at New Korea Country Club from May 9 to 11.
At the tournament, Czech golfer Sara Kouskova led her team to victory, while home favourite Kim Hyo-joo clinched the individual title after three days of play.
Away from the competition, Golf Saudi delivered three days of onsite coaching clinics as part of its GoGolf program, aimed at introducing new players to the game. Sessions took place on the tournament driving range and were led by Golf Saudi coaches and brand ambassadors.
“At Golf Saudi we are passionate about bringing more and more people into the game we love, helping it continue to grow both in Saudi Arabia and around the world,” said Muath Al-Alsheikh, program manager at GoGolf.
“We know that means enabling access and breaking down barriers of entry wherever possible, so that’s why GoGolf offers all Saudis free lessons — and why we were thrilled to host complimentary GoGolf clinics in Seoul.
“It was great to see so many young golfers come and be part of the sessions, including some who were repeat participants — amongst them, several of the Saudi expats. This shows the effectiveness of clinics like these in driving a growing interest in golf,” Al-Alsheikh added.
The GoGolf scheme, launched in Saudi Arabia, offers newcomers three months of free lessons, followed by discounted rounds, coaching, and memberships.
According to Golf Saudi, the program has delivered more than 70,000 free lessons to date, contributing to a 300 percent increase in Saudi golf participation since 2022. About 3,000 Saudi women have taken up the sport since 2021.
In Seoul, participants included local children aged five to eight who were introduced to the game through a partnership with First Tee Korea, a non-profit focused on youth development through golf.
Sessions were also open to Saudi expats living in South Korea, some of whom had previously taken up the sport in the Kingdom.
“I really enjoyed GoGolf,” said Abrar Abdulwahab, one of the approximately 100 Saudis who took part.
“I tried golf last year in Saudi Arabia, and now, trying again here, I’ve definitely noticed an improvement in my skills. When I return to my home, I’ll continue learning more, it’s been a wonderful experience,” he said.
Fellow expat Fahad Al-Qahtani added: “I’m extremely grateful for this program and its organizers. Not only did I take part in the coaching session, but I also learned about the history of golf in Saudi Arabia, which was really interesting.”
