dmg events and Koelnmesse have partnered to bring the globally renowned “EISENWARENMESSE — International Hardware Fair” (Cologne, Germany) to Saudi Arabia for the very first time. Building on the success of Koelnmesse’s flagship event and adding the profound regional track record of dmg events in the Middle East region, newly launched International Hardware Fair Saudi Arabia will take place June 16-18 at the Riyadh International Convention and Exhibition Center.
The event is poised to position Saudi Arabia as a key player in the global hardware and tools industry, offering a strategic gateway to the Kingdom’s rapidly expanding $10.39 billion market. Spanning more than 7,800 square meters of exhibition space, the inaugural edition will welcome over 200 exhibitors from more than 25 countries, including Saudi Arabia, Germany, China, India, Italy, the UAE, Qatar, and Greece.
As the nation accelerates efforts to become a global business and investment hub, the International Hardware Fair Saudi Arabia will unite manufacturers, distributors, and decision-makers to cater for the concrete demand and to exchange ideas on innovations, explore emerging technologies, and drive sustainable growth.
“The launch of International Hardware Fair Saudi Arabia marks an exciting milestone for dmg events as we partner with Koelnmesse, reflecting a shared commitment to supporting the Kingdom’s industrial advancement and enabling companies to build valuable connections in line with Vision 2030,” said Muhammed Kazi, senior vice president — construction, dmg events.
“With our deep-rooted presence in Saudi Arabia and a proven track record of delivering impactful exhibitions, this event will facilitate growth and acceleration, offering visitors and exhibitors a meeting ground for strategic collaboration with direct access to one of the region’s fastest growing markets.”
“Saudi Arabia is undergoing an extraordinary transformation with a growing need for world-class exhibitions that meet the industry’s evolving demands,” added Denis Steker, senior vice president International, Koelnmesse. “Partnering with dmg events enables us to extend the International Hardware Fair’s global footprint while tailoring it to meet the specific needs of the Saudi Arabian market. We look forward to facilitating meaningful exchange between global suppliers and stakeholders, creating long-term value for the hardware and tools sector.”
“It’s quite interesting to see such an international fair happening in Saudi Arabia. This fair has been happening in Cologne for many years and I’ve visited it numerous times, looking for specialties, high-quality products, new partnerships, and exploring new lines of business. To see this happening in the local market is a significant advantage for the economy and the industry itself,” said Abdallah Katerji, general manager, Albawardi Tools and Hardware. “Since the hardware and tools business is quite specialized, where knowledge is incredibly important and is something that you need to continuously strive for, having such fairs happening locally will definitely improve this experience.”
