Spotify, EA Sports test in-game music integration in Saudi Arabia

The Kingdom has become a growing market for gaming and electronic sports, driven by a young and tech-savvy population. (Supplied)
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Updated 01 May 2025
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Spotify, EA Sports test in-game music integration in Saudi Arabia

  • Players in Kingdom can now link their account directly with video game

LONDON: Spotify and EA Sports have launched a pilot project that allows players to link their Spotify accounts directly with the EA Sports FC 25 video game.

The feature is being rolled out in Saudi Arabia and selected other markets.

The project, which was announced on Thursday, enables Spotify Premium users to log in via a new tab in the main game menu and control music playback during gameplay, including during team selection or from the pause menu.

The Swedish music platform said the partnership aimed at offering players more control over their in-game audio.

It said: “Long seen as the perfect companion to gaming, music boosts focus, amplifies adrenaline, and heightens the emotional highs of every match.

“Through this collaboration, players can now curate their perfect in-game soundtrack, listening to the artists they love.”

Podcast access and curated playlists will also be available.

The feature is currently accessible to Premium users playing EA Sports FC 25 on PlayStation 5 and Xbox Series X|S in Saudi Arabia and Australia.

The Kingdom has become a growing market for gaming and electronic sports, driven by a young and tech-savvy population.

Gaming now plays a prominent role in the Kingdom’s Vision 2030 diversification strategy, with plans for the sector to contribute more than $13 billion to the economy and create tens of thousands of jobs, according to Savvy Games Group.

Riyadh hosted the inaugural Esports World Cup last summer, a large-scale tournament featuring 23 events across major titles including Fortnite, Call of Duty, and EA Sports FC, with a record-setting prize pool of $62.5 million.


University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

Updated 17 December 2025
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University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

  • The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration

RIYADH: The University of Hong Kong (HKU) has hosted the first-ever Saudi Economic Forum in Riyadh, bringing together nearly 100 senior officials, academics, and business leaders to deepen cooperation between China and Saudi Arabia in education, innovation, and economic growth.

Held under the theme “Enhancing the Global Competitiveness of Chinese and Saudi Institutions,” the forum marked a significant milestone in advancing strategic alignment between China’s Belt and Road Initiative and Saudi Vision 2030.

The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration, with participants exploring joint opportunities in investment, technology, renewable energy, and artificial intelligence.

Professor Hongbin Cai, dean of the faculty of business and economics at HKU, said the university aspires to become a “knowledge bridge” between the two nations, leveraging its global standing and extensive international networks. He noted that educational collaboration would be a cornerstone of the Saudi–Chinese partnership.

Saudi Arabia’s Assistant Deputy Minister of Investment, Fahad Al-Hashem, emphasized the depth of the China–Saudi partnership, noting that bilateral trade now exceeds $150 billion, with a growth rate of around 30 percent annually.

He reaffirmed the Kingdom’s openness to partnerships with China’s leading universities and technology companies, particularly in future-focused sectors aligned with Vision 2030, including education, digital transformation, AI, and clean energy.

The forum featured panel discussions on cross-border education, global city development, and technology transfer, with experts stressing the importance of joint ventures in the digital economy and smart infrastructure.

Participants said Saudi Arabia could benefit from China’s successful experiences in energy transition, infrastructure modernization, and innovation ecosystems as it builds globally competitive cities and institutions.

The Saudi Economic Forum concluded with calls for sustained academic and corporate partnerships to enhance institutional excellence and global competitiveness. Organizers said the initiative will continue to facilitate knowledge exchange and support national transformation goals in both countries, namely in the fields of technology and innovation.