Diriyah Company inks deal with GoZahid to promote ‘City of Earth’

Diriyah Company is participating in the Arabian Travel Market trade show in Dubai, which runs until May 1.
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Updated 30 April 2025
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Diriyah Company inks deal with GoZahid to promote ‘City of Earth’

Diriyah Company has signed a travel trade agreement with Saudi travel brand GoZahid to further promote Diriyah as a premier global cultural and tourism destination.

The announcement comes as Diriyah Company is participating in the Arabian Travel Market trade show in Dubai, which runs until May 1, featuring GoZahid as a trade partner. GoZahid is joined alongside other major trade partners at Diriyah Company’s booth including Athaar Arabia, Abercrombie and Kent, 88 Destinations, Tetrapylon, and Bonjour Saudi.

The collaboration will build on its existing success as a destination that has already attracted more than 3 million visits since opening its UNESCO World Heritage site of At-Turaif and the Bujairi Terrace dining precinct in December 2022, as well as its first hotel — the 134-room Bab Samhan, a Luxury Collection Hotel, in December last year.

Under the agreement, Diriyah Company and GoZahid will collaborate to promote Diriyah, known as the “City of Earth,” to inbound cultural travelers. Their partnership will focus on enhancing destination marketing, training tour operators, hosting destination workshops, and developing training manuals for tour guides.

Diriyah Company Group CEO Jerry Inzerillo said: “We are delighted to have signed a travel trade agreement with GoZahid, a long-established and internationally recognized travel house in the Kingdom. Our collaboration will help ensure that travelers have an unforgettable cultural experience visiting ‘The City of Earth’ as we continue to develop one of the world’s gathering places with centuries of history at its core.”

Daniel Ponzo, group managing director at Zahid Travel Group, said: “We are incredibly proud to partner with Diriyah Company to bring the story of Diriyah to life for travelers from around the world. This collaboration is a testament to our shared commitment to cultural authenticity, exceptional service, and meaningful travel experiences. Together, we look forward to welcoming the world to this extraordinary destination and supporting its continued rise as a global icon.”

Diriyah Company’s travel partner agreements aim to position Diriyah as an emerging must-visit destination on the global tourism map, leveraging the expertise of world-class, specialized partners.

With plans to develop many of the world’s leading global hotel brands, the Royal Diriyah Opera House, and the 20,000 seat multi-purpose Diriyah Arena, among many other tourism assets, Diriyah, situated on the outskirts of the capital city of Riyadh, is set to become one of the greatest gathering places in the world.


ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

Updated 17 January 2026
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ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

ITC Infotech’s commitment to delivering real digital change in the Middle East is reinforced by strengthening collaboration and working more closely with customers on the ground. The establishment of its Digital and AI Engineering Hub in Riyadh brings superior digital engineering and AI skills closer to businesses, allowing for speedier collaboration, localized innovation, and solutions targeted to regional needs. This strategic expansion aligns with Saudi Arabia’s Vision 2030 and underscores ITC Infotech’s long-standing emphasis on partnership-led growth and customer-centric innovation.

The hub was officially inaugurated on Jan. 15 by Sanjiv Puri, chairman and managing director of ITC Ltd. This facility is designed to help enterprises leverage advanced technologies and convert digital ambitions into measurable business outcomes. This move aligns closely with Saudi Arabia’s efforts to build a knowledge-driven economy powered by innovation and technology.

Saudi Arabia’s digital leap

Vision 2030 is more than just economic diversification; it is a clear blueprint for creating a technologically advanced society. This vision is centered on the integration of artificial intelligence and digital engineering, which are transforming industries and enabling long-term, sustainable growth. The strategic importance of AI is clear, with the Saudi Data and AI Authority estimating that it may add $135 billion to the Kingdom’s GDP by 2030. This commitment is supported by significant investments, including $14.9 billion announced at LEAP 2025 to advance digital infrastructure, talent, and next-generation technologies, as well as historic projects like the $2.7 billion Hexagon Data Center in Riyadh. Together, these efforts are laying the foundation for a secure, resilient, and future-ready digital ecosystem that can support AI adoption, data-driven governance, and smart city development at scale.

What the hub offers

ITC Infotech’s Riyadh hub is designed to fuel this momentum by focusing on three core areas:

  • AI-powered platforms: Delivering predictive analytics, intelligent automation, and data-driven insights to help businesses transition from reactive operations to proactive strategies.
  • Digital engineering solutions: Leveraging Industry 4.0-driven smart manufacturing capabilities, integrating AI-led modeling, connected systems, and advanced analytics to optimize production performance, improve asset utilization, and proactively reduce operational and quality risks across the engineering lifecycle.
  • Cloud-native architectures: Building agile, secure, and resilient ecosystems that enable faster innovation and seamless integration across enterprise systems.

These capabilities are designed to enable organizations to innovate, scale, and compete in a rapidly evolving digital economy. Beyond technology, the hub is fundamentally anchored in building a team of the region, from the region, for the region and for global impact. Through structured skill-building programs, deep partnerships with academia, systematic knowledge transfer, and immersive, hands-on delivery models, the hub is creating a future-ready Saudi workforce fully aligned with Vision 2030 and capable of serving both national and international priorities.

Driving enterprise transformation 

The ITC Infotech hub aims to enable transformation rather than simply deploy technology. By driving AI adoption, accelerating digital engineering, and building cloud-native ecosystems, ITC Infotech seeks to help businesses:

  • develop new business models to meet evolving market needs.
  • improve operational efficiency through predictive insights and automation.
  • support sustainability goals by optimizing resources and reducing risks.
  • build a skilled local workforce capable of leading future innovations.

These outcomes support enterprises as they transition to more resilient, data-driven, and digitally mature operating models.

The road ahead

ITC Infotech is a wholly owned subsidiary of ITC Limited, one of India’s largest conglomerates, with over 25 years of experience as a trusted technology services partner to enterprises globally. The company focuses on next-generation enterprise transformation, delivering services across infrastructure and application modernization, cloud, cybersecurity, digital engineering, and AI-led innovation.

As Saudi Arabia continues its digital journey, ITC Infotech’s combination of global expertise, strong local presence, and collaborative delivery model positions it as a long-term partner in advancing Vision 2030. ITC Infotech’s hub in Riyadh reflects this commitment, bringing advanced capabilities closer to customers, investing in local talent, and enabling enterprises to adopt AI at scale as they compete in an increasingly digital world.