TAIF: The inaugural Rose and Aromatic Plants Global Forum attracted more than 350,000 visitors in its first 10 days.
The event at Arruddaf Park in Taif opened on April 13 and runs until Saturday. It marks a significant milestone for the region, blending tradition with cutting-edge technology.
The organizers have incorporated artificial intelligence, automated monitoring systems and comprehensive historical documentation of Taif’s famous roses.
The innovative displays and exhibitions have attracted tourists from around the world, underscoring Taif’s growing reputation as a premier destination for natural beauty and botanical diversity.
In a stunning centerpiece that has become the festival’s most photographed attraction, Taif Municipality unveiled an elaborate flower carpet featuring more than 850,000 individual blooms.
The display combines elements of traditional Saudi architecture and Taif’s distinctive building style. It also tells a story of the region’s evolution, featuring a model of the Al-Hada mountains and representations of transport systems through the ages.
Visitors can trace the journey from the historic Camel Path that once connected Taif and Makkah to the modern Al-Masafala Road, culminating with a representation of today’s cable car system that whisks travelers through the mountainous terrain in minutes — a powerful symbol of the city’s technological and cultural advancement.
This festival reinforces Taif’s identity as the City of Roses and a unique tourist destination, and aligns perfectly with Saudi Vision 2030’s ambitious objectives for developing both the tourism and technology sectors.
