Target of 2.5m airline seats for Umrah pilgrims by end 2025 

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More than 700,000 seats have been earmarked to support Umrah and visitor traffic through the first quarter of 2025. (SPA)
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More than 700,000 seats have been earmarked to support Umrah and visitor traffic through the first quarter of 2025. (SPA)
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More than 700,000 seats have been earmarked to support Umrah and visitor traffic through the first quarter of 2025. (SPA)
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More than 700,000 seats have been earmarked to support Umrah and visitor traffic through the first quarter of 2025. (SPA)
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More than 700,000 seats have been earmarked to support Umrah and visitor traffic through the first quarter of 2025. (SPA)
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Updated 16 April 2025
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Target of 2.5m airline seats for Umrah pilgrims by end 2025 

  • Key markets include Europe, Gulf, Eurasia, Indonesia
  • 12 airlines and 20 new routes to KSA added this year

MADINAH: Saudi Arabia’s Air Connectivity Program CEO Majid Khan has announced that more than 700,000 seats have been earmarked to support Umrah and visitor traffic through the first quarter of 2025.

Speaking at the Umrah and Ziyarah Forum in Madinah, Khan said the goal is to reach 2.5 million seats by the end of 2025, focusing on improved global air connectivity to the city.

The three-day forum, which began on April 14, is themed “Enriching the Experience of Umrah Performers and Visitors.” It was organized by the Ministry of Hajj and Umrah and the Pilgrim Experience Program. 

Khan said the program targets key markets including Europe, the Gulf, Commonwealth of Independent States, and Indonesia, in line with the National Tourism Strategy. 

A new air route from Stuttgart to Jeddah will launch this year — the third direct Umrah route from Germany, he added. 

Khan said that new airlines such as Eurowings have also been introduced, alongside recent routes from Berlin and Cologne to Jeddah.

French airline Transavia will soon launch flights from Paris and Lyon to Jeddah. And starting from August, a daily flight from London’s Gatwick to Madinah will add around 180,000 seats, said Khan.

Earlier this year, the program attracted 12 airlines and added 20 new routes to Saudi Arabia, totaling 1.5 million seats. Recent additions include ITA Airways, British Airways, Eurowings, Transavia, and Wizz Air. 

Held at the King Salman International Convention Center until April 16, the forum hosted more than 150 exhibitors from more than 100 countries. 

It featured more than 50 workshops and sessions led by 100 speakers, alongside multiple agreements to enhance the Umrah and visitor experience.

Workshops focused on accommodation, technology, and artificial intelligence applications, as well as the role of social media, entrepreneurship, and innovation in Hajj and Umrah services.

Topics included hospitality, marketing, and Madinah’s rich Islamic and historical heritage, the SPA reported.

An interactive exhibition highlighted key government initiatives to modernize infrastructure, transport and hospitality in Makkah and Madinah, aimed at improving the pilgrimage experience.


‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

“The Joshie-Man” and his father Dan Harris in the courtyard of the Prophet’s Mosque in Madinah. (Supplied)
Updated 02 February 2026
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‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

  • Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
  • He said being in Madinah exposed him to the true diversity of Islam

LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.

Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.

The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.

Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.

On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.

“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.

Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.

“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.

“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”

Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”

He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”

Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”