Ketchup to Moon rock: What’s the point of a World Expo?

The huge events, which draw millions of visitors to a chosen city every five years or so, hark back to London’s 1851 Great Exhibition held inside the Crystal Palace. (AFP)
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Updated 13 April 2025
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Ketchup to Moon rock: What’s the point of a World Expo?

  • The huge events, which draw millions of visitors to a chosen city every five years or so, hark back to London’s 1851 Great Exhibition held inside the Crystal Palace

OSAKA: Expo 2025 kicked off Sunday in the Japanese city of Osaka but in the age of online information and mass tourism, what is the purpose of a World’s Fair?
The huge events, which draw millions of visitors to a chosen city every five years or so, hark back to London’s 1851 Great Exhibition held inside the Crystal Palace.
As 160 countries and regions show off their technological and cultural achievements at the six-month Osaka Expo, AFP looks at what it’s all about:
Expanding on national expositions in Paris at the dawn of the Industrial Revolution, Imperial Britain built an immense glass Crystal Palace to host 14,000 exhibitors from 40 countries.
That marked the start of the Expo phenomenon that over the decades introduced the world to ketchup, the telephone and X-ray machines among myriad other technologies.
The Paris edition of 1889 featured the Eiffel Tower — intended as a temporary attraction — and Pablo Picasso’s anti-war painting “Guernica” was first shown at one in 1937.
Historically, World’s Fairs did not just exhibit new technologies but also included racist displays of actual people from the colonies of the time.

While World Expos still showcase future technologies, some argue that the advent of the Internet, mass media and cheaper foreign travel have made them redundant.
Middle school teacher Yusuke Nagasawa said attending was a “valuable learning experience, to be able to actually experience the realism and warmth of the people, which cannot be conveyed through a screen.”
“I’ve seen the excitement, and people from various countries have approached me for chats,” added Nagasawa, who plans to bring about 140 pupils to the Expo next month.
Among the dizzying number of displays this year are a meteorite from Mars, a beating “heart” grown from stem cells, and the world’s largest wooden architectural structure.
Since 1928, the Paris-based International Exhibitions Bureau has run the Expos. More than 180 countries are members and the host city is chosen by a vote of its general assembly.
This is Osaka’s second World Expo after the 1970 edition — featuring a Moon rock — that was attended by 64 million people, a record until Shanghai in 2010.
The United States once held frequent World’s Fairs, as they are known there, leaving behind landmarks such as the Space Needle in Seattle and New York City’s Unisphere.
But the world’s largest economy last hosted one in 1984, with some experts saying their popularity has been overtaken by the Olympic Games and attractions such as Disneyland.

Buildings often take center stage at World Expos and this year is no exception, with each country dressed to impress.
The Chinese pavilion’s design evokes a calligraphy scroll, while the Portuguese one created by Japanese architect Kengo Kuma features ropes that “evoke the movement of the ocean.”
“Expos have always acted, and continue to act, as places of architectural experimentation,” said Isaac Lopez Cesar from Spain’s University of A Coruna.
They offer a forum “where new architectural forms, new materials, new designs and structural typologies, and, in general, new technological advances applied to architecture are tested,” he told AFP.
Themes of sustainability run through the Expo, including at the bauble-like Swiss pavilion, which aims to have the smallest ecological footprint.
According to Japanese media, only 12.5 percent of the wooden “Grand Ring” — a vast structure that encircles most of the national pavilions — will be reused.


First lady Melania Trump to preview new film at private White House screening

Updated 24 January 2026
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First lady Melania Trump to preview new film at private White House screening

  • Film offers rare behind-the-scenes access to Melania Trump
  • First lady to ring NYSE opening bell to promote ​film

WASHINGTON: First lady Melania Trump will host a private White House screening on Saturday of a new film documenting her life in the 20 days leading up to President Donald Trump’s second inauguration, an adviser said.
The movie, “Melania,” is set for a global release on January 30. Saturday’s showing will be the first ‌time the ‌president, her family and close friends see ‌the ⁠film ​in ‌full, said Marc Beckman, the first lady’s outside adviser and agent.
The film offers rare behind-the-scenes access to the first lady, who has kept a low public profile during her husband’s second term. The trailer opens on Inauguration Day in January 2025, showing her donning a navy wide-brimmed hat for the ceremony at ⁠the US Capitol. It also depicts her role as an adviser to the ‌president, including a moment in which ‍she encourages him to emphasize “peacemaker ‍and unifier” in his inaugural address.
Beckman, who produced the film, ‍oversaw the $40 million movie deal with Amazon’s MGM Studios, plus a follow-up documentary series set for release later this year focusing on some of Melania Trump’s priorities, including children in foster care.
“This is not ​a political film at all,” Beckman said in an interview, adding that the first lady spearheaded ⁠the film’s creative direction.
The movie highlights her fashion choices, diplomatic engagements and the operations surrounding her Secret Service protection. Beckman said viewers also will see moments that capture the president’s sense of humor.
Ahead of the public theatrical release of the film next week, the president and first lady will attend a premiere on Thursday at the John F. Kennedy Center for the Performing Arts, renamed the Trump-Kennedy Center by the Trump-appointed board of directors.
The first lady is also scheduled to ring the opening ‌bell at the New York Stock Exchange on Wednesday to promote the film, Beckman added.