Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. (Supplied)
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Updated 13 April 2025
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Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, announced its annual winners at an awards ceremony on Wednesday in Dubai.

WPP-owned VML was crowned Network of the Year followed by BBDO Worldwide and McCann Worldgroup.

Omnicom-owned Hearts & Science was awarded Media Network of the Year followed by other Omnicom agencies OMD and PHD in second and third.  

Other special awards included MENA Agency of the Year, which went to creative firm Impact BBDO Dubai followed by FP7 McCann Dubai and BigTime Creative Shop Riyadh.

The latter was also named Independent Agency of the Year. Serviceplan Middle East in Dubai and Abdullah & Shokri in Cairo ranked second and third respectively.

Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. Some of the winning campaigns included “Birthmark Stories” for HungerStation by VML; “5 vs 5” for Riyadh Season by BigTime Creative Shop; and “The Second Release” for Billboard magazine by SRMG Labs.

“​​This year, we’ve seen a compelling shift towards content that not only engages and entertains but also effectively drives business results,” Marian Brannelly, Lions’ global director of awards, told Arab News.

New sub-categories such as Use of Humor received 3 percent of all entries while the creator-focused categories within the Social & Influencer category received 14 percent of all entries.

Brannelly said that “humor played a big role” this year, “tackling even sensitive topics and giving campaigns a fresh and relatable feel.”

She added: “It’s also commendable to see work that not only evokes emotions but also clearly communicates the brand’s message and product value through compelling storytelling.

“Balancing purpose with commercial impact is crucial, and this year’s winners have showcased how to do it.”

 


China’s national security agency in Hong Kong summons international media representatives

Updated 06 December 2025
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China’s national security agency in Hong Kong summons international media representatives

HONG KONG: China’s national security agency in Hong Kong summoned international media representatives for a “regulatory talk” on Saturday, saying some had spread false information and smeared the government in recent reports on a deadly fire and upcoming legislative elections.
Senior journalists from several major outlets operating in the city, including AFP, were summoned to the meeting by the Office for Safeguarding National Security (OSNS), which was opened in 2020 following Beijing’s imposition of a wide-ranging national security law on the city.
Through the OSNS, Beijing’s security agents operate openly in Hong Kong, with powers to investigate and prosecute national security crimes.
“Recently, some foreign media reports on Hong Kong have disregarded facts, spread false information, distorted and smeared the government’s disaster relief and aftermath work, attacked and interfered with the Legislative Council election, (and) provoked social division and confrontation,” an OSNS statement posted online shortly after the meeting said.
At the meeting, an official who did not give his name read out a similar statement to media representatives.
He did not give specific examples of coverage that the OSNS had taken issue with, and did not take questions.
The online OSNS statement urged journalists to “not cross the legal red line.”
“The Office will not tolerate the actions of all anti-China and trouble-making elements in Hong Kong, and ‘don’t say we didn’t warn you’,” it read.
For the past week and a half, news coverage in Hong Kong has been dominated by a deadly blaze on a residential estate which killed at least 159 people.
Authorities have warned against crimes that “exploit the tragedy” and have reportedly arrested at least three people for sedition in the fire’s aftermath.
Dissent in Hong Kong has been all but quashed since Beijing brought in the national security law, after huge and sometimes violent protests in 2019.
Hong Kong’s electoral system was revamped in 2021 to ensure that only “patriots” could hold office, and the upcoming poll on Sunday will select a second batch of lawmakers under those rules.