DUBAI: The “Fawazeer Ramadan” franchise, originally made famous in Egypt by iconic performers Nelly and Sherihan, has been reimagined for the TikTok generation.
The classic TV show, known for its musical riddles and whimsical performances, has been a staple of Ramadan entertainment for decades.
This year, Saudi creators Lama Najjar and Mohammed Subaie returned for their second year adapting the format, bringing a fresh and modern twist to the beloved show for a new audience.
“Honestly, it was such a fun and beautiful experience! When we first started, we never expected people to engage with it so much,” Najjar told Arab News.
“‘Fawazeer Ramadan’ is part of so many people’s memories, and it felt great to bring it back in a new way that fits today’s generation,” added Subaie. “TikTok gave us the space to connect directly with people and see their instant reactions to each episode.”
Lama Najjar, deeply involved in shaping the content, emphasized the importance of connecting with the audience. (Supplied)
As Ramadan comes to a close, the creators reflected on the evolution of the show, which featured challenges and riddles.
“This year, we wanted to bring new ideas and challenges that people might not expect,” said Subaie. “We’ve improved a lot in terms of filming and editing, and even the riddles themselves are a bit smarter and harder!”
Najjar, deeply involved in shaping the content, emphasized the importance of connecting with the audience. “Honestly, I like to be part of everything! From writing the riddles to choosing the ideas and how we present them. I love adding my personal touch and making sure the content feels close to the audience and reflects my style. And of course, interacting with the audience is a huge part of what I do — they’re the reason for our success, so I always want to make sure they feel connected,” she shared.
The show has resonated with younger audiences, many of whom are experiencing “Fawazeer Ramadan” for the first time, according to Subaie.
“Even those who never watched the original ‘Fawazeer’ are now loving the idea. People are waiting for each episode, and that’s the best proof that it connects with them,” said Subaie.
