Cisco redefines data center architecture with new Smart Switches

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Updated 18 March 2025
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Cisco redefines data center architecture with new Smart Switches

Cisco announced a family of data center Smart Switches, disrupting traditional data center network design by enabling networking and security services in a compact all-in-one solution. Utilizing programmable AMD Pensando data processing units, the switch functions as a high-capacity, multifunctional service-hosting device, architecturally transforming data centers to simplify their design and make them more efficient. 

Cisco’s first integrated offering, the Smart Switch with Cisco Hypershield, introduces a new approach to securing AI data centers by fusing security directly into the network fabric.

As AI workloads multiply, building and managing data centers has become much more complex. Data center operators require a simpler way to design, build, and deploy infrastructure to fully benefit from AI. AI applications must sit where they are needed, whether a massive large language model sitting in centralized hyperscale facilities or a network drone monitoring crop irrigation at the very edge of
the network. 

This shift in where data is created, accessed, and stored requires a new type of simplified data center infrastructure–one that integrates compute, storage, networking, and security in new ways, and allows for automated and predictive operations via simplified management platforms.

“Data center infrastructure needs be reimagined for both AI training and inferencing workloads that dwarf even the largest enterprise jobs of the past,” said Jeetu Patel, EVP and chief product officer, Cisco. “Simply upgrading data center infrastructure with higher ‘speeds and feeds’ switches does not address the requirements of modern data centers, which require acceleration of security and network services natively within the data center fabric.”

“Cisco’s innovative approach to data center design, leveraging leadership AMD Pensando DPUs, marks a significant milestone in transforming enterprise infrastructure to address the evolving security demands of data center networks while dealing with the fast paced AI deployments,” said Soni Jiandani, senior vice president and general manager, Networking Technology and Solutions Group, AMD. 

“Our collaboration with Cisco enables enterprises to achieve high-capacity throughput and impressive network security without compromising on workload performance on Cisco UCS servers or Hypershield enabled platforms. Together, we are paving the way for a new era of intelligent, adaptive, and secure data centers.”


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.