DUBAI: Italian fashion brand Zegna is breaking tradition by unveiling its Summer 2026 collection outside the usual Milan Fashion Week schedule, opting for Dubai as the backdrop for its runway show.
The event is set for June 11.
“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, chairman and CEO of Ermenegildo Zegna Group.
“This is not just about a fashion show — it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury,” Zegna added.
“Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”
As part of the event, VILLA ZEGNA, the brand’s traveling concept inspired by the original home of Ermenegildo Zegna, will also make its way to Dubai.
The previous editions took place in Shanghai and New York.
