Royal Commission for Riyadh City announces launch of capital’s creative district

The Royal Commission for Riyadh City’s board of directors has announced the launch of the “Riyadh Creative District.” (@RCRCSA)
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Updated 13 February 2025
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Royal Commission for Riyadh City announces launch of capital’s creative district

  • Project aims to foster a thriving ecosystem where creative minds, industry leaders, and emerging talent can collaborate to develop content and new ideas

RIYADH: The Royal Commission for Riyadh City’s board of directors has announced the launch of the “Riyadh Creative District,” the Saudi Press Agency reported on Thursday.

The initiative aims to position Riyadh as a global creative and media hub while reinforcing the Kingdom’s leadership in the creative economy, SPA said.

The new project is set to become a cornerstone in Riyadh’s evolution into a world-class metropolis, integrating with the capital’s major development initiatives.

It aims to foster a thriving ecosystem where creative minds, industry leaders, and emerging talent can collaborate to develop content and new ideas, drive cultural and technological advancements, and contribute to the Kingdom’s Gross Domestic Product.

The Creative District aligns with Saudi Arabia’s long-term strategic vision by emphasizing the role of media, technology, culture, and innovation in economic diversification and sustainable growth.

The CEO of RCRC Ibrahim Mohammed Al-Sultan thanked the Kingdom’s leadership for its continued support of the commission’s projects.

“The Riyadh Creative District is designed to be a vital extension of the capital’s creative, cultural, and economic landscape, reinforcing the city’s status as a dynamic hub for content creation and innovation,” he said.

“Through this initiative, we are not only establishing an inspiring space for creative industries to thrive, but also providing a gateway for global talent to engage with the Kingdom’s creative economy.

“This initiative embodies Saudi Arabia’s forward-looking vision to cultivate a knowledge-based society, and develop a globally integrated creative sector that generates sustainable economic and social impact”, the CEO added.

A milestone in the project’s launch is the signing of a strategic partnership agreement between RCRC and King Abdullah Financial District, ensuring a structured and integrated approach to its implementation.

The collaboration is expected to catalyze the expansion of the creative industries in Saudi Arabia, bridging the gap between local and international expertise and fostering cross-sector innovation.

The creative district is set to redefine the role of creativity in economic development, by offering a dynamic platform that connects designers, artists, entrepreneurs, and technology pioneers.

It will serve as an incubator for new business models, cultural enterprises, and digital transformation projects, reinforcing Riyadh’s position as the regional epicenter for creative excellence, SPA said.

Apart from GDP contributions, the district will play a crucial role in cultural exchange and community engagement by hosting interactive programs, industry events, and knowledge-sharing initiatives that empower emerging talent and facilitate the exchange of ideas.

Its impact is expected to extend beyond Riyadh, influencing the broader Middle Eastern creative ecosystem and elevating the Kingdom’s standing as a destination for investment in the creative economy.

The district also underscores the Kingdom’s commitment to fostering a globally competitive creative sector, that not only enhances the quality of life but also drives innovation-led economic transformation.

By offering a supportive environment for creatives, startups, and established enterprises, the district is poised to shape the future of creative industries in Saudi Arabia, offering new employment opportunities, accelerating digital adoption, and laying the groundwork for a knowledge-driven economy.

With a focus on sustainability and long-term impact, the creative district will also contribute to Riyadh’s broader urban transformation, integrating smart infrastructure, cutting-edge technology, and sustainable design principles to create an environment where creativity and innovation can flourish.

The district will also help attract both regional and international investment in the creative industries, ensuring that Saudi Arabia remains at the forefront of global creative and cultural advancements.


Sneakerheads from around world descend on Riyadh for Sneaker Con 2026

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Sneakerheads from around world descend on Riyadh for Sneaker Con 2026

  • Capital’s edition highlights Saudi Arabia’s rising profile in global lifestyle, pop culture scene

Sneaker Con 2026 brought global sneaker culture to the Saudi capital, transforming Cool Arena at Boulevard City this week into a vibrant meeting point for youngsters in search of streetwear and collectibles.

The event, which ran from Monday to Wednesday, is known for gathering collectors, resellers, brands, influencers, and fans under one roof, and its Riyadh edition highlighted Saudi Arabia’s rising profile in the global lifestyle and pop culture scene.

It featured a large-scale marketplace in which visitors could buy, sell and trade rare and limited-edition sneakers, supported by authentication services that ensured credibility and trust in a market driven by exclusivity.

Beyond commerce, the event offered panel discussions, live DJ sets, interactive challenges, art installations and appearances by regional and international creators, capturing the broader street culture that surrounds sneakers.

Free to attend with prior registration and running daily from late afternoon into the night, the event formed part of the wider Riyadh Season calendar, reinforcing the city’s ambition to host world-class cultural experiences that resonate with a young, creative and globally connected audience.

Sneaker Con 2026 brought global sneaker culture to the Saudi capital.  (AN photo/Rahaf Jambi)

International brands from across the globe were among the standout participants. Puerto Rican brand We Got Kicks made its presence felt, with representative Jorge Andres highlighting the brand’s enthusiasm for entering the Saudi market.

Andres said the invitation to Riyadh marked an important milestone, and he told Arab News: “We really want to bring our brand to Saudi Arabia and raise awareness. Everyone here is very nice, and people genuinely care.”

Another major draw was Urban Necessities, a globally recognized consignment shop known for sourcing hard-to-find sneakers.

Jaysse Lopez, one of the brand’s founders, shared his journey and strong connection to Saudi Arabia. Originally from Puerto Rico and now based in Las Vegas, Lopez explained that Urban Necessities focused on rare pieces not commonly found in mainstream retail.

He said: “Urban Necessities is a consignment shop that focuses on all the things you don’t see every day: the hard-to-find sneakers. It’s for all walks of life.”

Lopez noted that the brand has been present in Riyadh for nearly three years, with a store in Boulevard City, and had played a role in helping bring Sneaker Con to the Kingdom.

Speaking about popular collaborations, he highlighted the continued demand for Travis Scott releases.

Sneaker Con 2026 brought global sneaker culture to the Saudi capital.  (AN photo/Rahaf Jambi)

“He has a very big following, and his collaborations with Nike and Jordan always sell out,” Lopez said. “The demand is extremely high.”

Reflecting on his visits to the Kingdom, Lopez described Saudi Arabia as a place of rapid change and opportunity, and added: “This is my third time here. It’s amazing to see how much has changed in just one year, and over the three years I’ve been coming.

“The people are kind, the culture is beautiful, and it gets harder to leave every time.”

Regional participation was also strong. From Qatar, sneaker brand Size Run took part in the event, represented by Hussain Nabeel, who described the experience as overwhelmingly positive.

Nabeel said: “From the first day it was fantastic for us. We are very happy to be here and to show everyone who Size Run is.”

He added that the brand aimed at strengthening connections across the Gulf, saying: “We have online platforms, and we can ship to Saudi Arabia for free.”

Local Saudi businesses also used Sneaker Con as a platform. Siraja, a Saudi brand specializing in customized apparel and brand development, highlighted its locally based production capabilities.

Waleed Al-Khaled, representing the brand, said the company’s mission was to support aspiring entrepreneurs, and added: “Anyone who wants to start a business and doesn’t know how to, we are here to help — from design to production, all made in Riyadh.”

By attracting international, regional, and local players, Sneaker Con Riyadh underscored the Kingdom’s growing influence in global sneaker and streetwear culture.

The event served as a cultural exchange, reflecting how Riyadh is positioning itself as a hub where global trends meet local creativity.