Dar wa Emaar’s ‘Saraya Al-Fursan 2’ achieves SR450m in sales within 3 months of launch

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Updated 05 February 2025
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Dar wa Emaar’s ‘Saraya Al-Fursan 2’ achieves SR450m in sales within 3 months of launch

Dar wa Emaar Real Estate Investment and Development Company, a pioneer in the real estate development sector in Saudi Arabia, has achieved an impressive 50 percent sales milestone, totaling SR450 million ($120 million), for its Saraya Al-Fursan 2 residential development in Al-Fursan Suburb, Riyadh, just three months after its launch. Introduced during last year’s Cityscape Global, the second phase of the project has been realized through DwE’s ongoing partnership with the National Housing Company.

Saraya Al-Fursan 2 is a testament to the enduring success of its predecessor, reflecting the deep trust and confidence clients and the NHC place in Dar wa Emaar. This second phase not only continues the legacy of quality and excellence established by the first but also signals the strength of the ongoing partnership between DwE and NHC, which has been crucial in meeting the high expectations and demands of today’s Saudi real estate market.

Commenting on the project’s resounding early-stage success, Mansour Aljfaili, sales director at DwE, said: “DwE has had the privilege of serving the Kingdom and its people for nearly two decades, during which we have witnessed the flourishing of the real estate industry and the emergence of a mature, discerning, and optimistic market. Homeownership is one of the most significant investments an individual or family can make, and Saraya Al-Fursan 2’s strong sales figures demonstrate that DwE has once again earned the trust and confidence of the public. These impressive results have also surpassed our target for the first year since the launch, reflecting the exceptional demand and confidence in our projects. We look forward to seeing Saraya Al-Fursan, and the Al-Fursan Suburb community, continue to evolve and thrive in the years to come.”

Saraya Al-Fursan 2 represents the latest milestone in DwE’s commitment to honoring Saudi Arabia’s rich heritage while addressing the current and future primary property ownership aspirations of its people. Strategically located just 10 km from King Khalid International Airport and 30 km from Riyadh Boulevard and the King Abdullah Financial District, Saraya Al-Fursan 2 offers unparalleled connectivity while enhancing quality of life with homes tailored to suit the evolving needs of today’s Saudi citizens and residents. 

This vibrant, community-focused lifestyle development offers 718 housing units across four thoughtfully designed villa models: two five-bedroom family villas and two four-bedroom villas. 

Each model blends modern and vernacular architectural motifs, with their exterior facades characterized by bold, cubic designs accented by mashrabiya screens and warm earthen tones. The interiors combine open, contemporary layouts with traditional majlis and dewaniyah spaces. Saraya Al-Fursan 2 emphasizes sustainable design with features like energy-saving LED lighting, natural marble and porcelain flooring, and high-quality construction materials ensuring durability and environmental consciousness.

Saraya Al Fursan is a key project within Al-Fursan Suburb, designed to increase the supply of quality housing in this ambitious city development. Spanning 461,683 square meters, it dedicates 41 percent of its space to residential villas, 32 percent to gardens and landscapes, and 27 percent to commercial spaces, roads, and public facilities. 


DeveGO25: Social Development Bank signs 51 agreements to support startups, productive families

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DeveGO25: Social Development Bank signs 51 agreements to support startups, productive families

The Social Development Bank has announced the signing of 51 agreements covering the establishment of financing portfolios, as well as local and international cooperation partnerships, on the sidelines of the Entrepreneurship and Modern Business Practices Forum, known as DeveGO25. This milestone reinforces the bank’s growing role in building an integrated entrepreneurial ecosystem and expanding its developmental impact through financial and nonfinancial solutions tailored to the needs of entrepreneurs, startups, micro and small enterprises, freelancers, and productive families, in line with the economic transformation of the Kingdom under Saudi Vision 2030.

The announcement was made during the second edition of the forum, which witnessed the signing of a package of specialized financing portfolios. Most notably, this included a joint financing portfolio with Arab National Bank valued at SR100 million ($26.6 million) to support entrepreneurs’ projects, alongside a financing portfolio with the Council of Foundations, valued at SR50 million to enhance the sustainability of nonprofit organizations.

The SDB also signed a number of corporate social responsibility financing portfolios with Al-Ghuwairi Charity Foundation to support community initiatives, as well as with ACWA Power to help entrepreneurs and innovators in the energy sector, in addition to Fakeeh Care Group to support startups in the healthcare sector.

Furthermore, financing portfolios were signed to support freelancers and entrepreneurs in partnership with Naylah Finance, Al-Yusr Leasing and Financing, Al-Jabr Financing, and J-B Financial Solutions. These financing portfolios reflect the bank’s accelerating direction toward diversifying support solutions and developing innovative financing channels capable of accommodating the needs of entrepreneurial segments across all regions of the Kingdom.

As part of its international partnerships, the bank strengthened its presence within global entrepreneurial networks through the signing of agreements with leading international entities. It partnered with Alibaba for a Saudi–Chinese initiative aimed at supporting the international market access of Saudi startups and productive families through specialized training and capacity-building programs, as well as linking them with potential clients and partners in China. In addition, SDB partnered with Incofin to cooperate on financing programs for small and emerging enterprises, while exchanging expertise in the areas of investments, joint funds, sustainable finance, and financing guarantees. Furthermore, the SDB entered a partnership with Riversands to exchange knowledge and expertise in investment programs and nonfinancial services dedicated to entrepreneurs, small enterprises, and co-working spaces. 

In support of entrepreneurs and small enterprises, the bank signed cooperation agreements with the Royal Commission for Jubail and Yanbu, Qassim Chamber, Al-Qurayyat Chamber, and Riyadh Chamber, to finance startups and small enterprises, enhancing beneficiary capabilities through training and capacity-building programs, and creating more than 500 sustainable jobs for citizens. These efforts contribute to strengthening the role of such enterprises in the national economy. In addition, a tripartite agreement was signed with the Sports Investment Forum and the Council of Saudi Chambers to support enterprises and strengthen the investment ecosystem in the sports sector.

In the area of supporting productive families and freelancers, the SDB signed agreements with a range of entities, including the King Salman Charity Housing Association, the Heritage Commission, the Hail Region Development Authority, the Saudi Geological Survey, and Last Mile Information Technology (Thrive), to implement programs and initiatives aimed at supporting productive families and encouraging self-employment.

The agreements also included innovative partnerships with digital platforms such as The Chefs, Cloud Chefs, and HungerStation, to provide innovative digital sales channels that contribute to strengthening freelance work and, in turn, the local economy. In addition, the SDB collaborated with Hala Payments and STC Bank to launch financing cards for freelancers. 

As part of efforts to enhance market access, the bank signed eight agreements with the Ministry of Islamic Affairs, Riyadh Municipality, King Salman Social Center, Zain Telecom, the Small and Medium Enterprises Bank, Ministry of Interior Clubs, Saudi Railways Company and NADEC, aimed at establishing permanent sales outlets within their premises. This initiative contributes to creating sustainable marketing channels that enhance the ability of productive families to increase their income and transition their projects into more structured and resilient business models.

The agreements also included strategic partnerships with government entities and national institutions serving diverse objectives. A cooperation agreement with the Authority for the Care of Persons with Disabilities will empower beneficiaries through the “Kanaf” financing product and specialized training programs, while a collaboration with the Ministry of Municipalities and Housing (Developmental Housing Agency) will enable nonprofit organizations to manage productive families’ portfolios. Partnerships with Albilad Bank and NEO Digital Banking will promote a culture of savings.

The forum also witnessed a significant expansion of the SDB’s “education product,” through the signing of agreements with national universities and institutes to enable students to continue their education with the help of accessible financing solutions. These agreements included Northern Border University, Effat University, King Abdulaziz University, Qassim University, Imam Muhammad ibn Saud Islamic University, Institute of Public Administration, University of Business and Technology, Arab Open University, Resal Company, Saa’i Endowment Foundation, and Gulf Training Company.