Saudi influencer Yara Alnamlah’s brand heads to Selfridges London 

Yara Alnamlah emphasized that this launch will open doors for the brand beyond the Middle East.  (Supplied)
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Updated 28 November 2024
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Saudi influencer Yara Alnamlah’s brand heads to Selfridges London 

  • Moonglaze’s UK launch is ‘just the beginning,’ founder tells Arab News 

DUBAI: Moonglaze, the beauty brand founded by Saudi influencer Yara Alnamlah, is set to make history on Dec. 4 as the first Saudi beauty label to launch at Selfridges London.  

For Alnamlah, this is much more than just a business accomplishment; it’s a cultural moment, she told Arab News.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“For Moonglaze to be the first Saudi beauty brand at Selfridges is an exciting and proud moment,” she said. “This isn’t just a win for us as a brand; it’s a moment of recognition for the Saudi and Arab beauty community as a whole. It shows that we’re not only consumers of global beauty trends but also creators who bring something unique to the table.” 

Alnamlah emphasized that this launch will open doors for the brand beyond the Middle East.  

“London is a beauty and fashion capital,” she said. “This exposure will undoubtedly help us expand beyond the Middle East, connect with international beauty lovers, and establish Moonglaze as a brand that brings Middle Eastern beauty innovation to the global market.”  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The Selfridges debut will feature Moonglaze’s new blush range, designed to suit a variety of skin tones, Alnamlah said, adding that it represents the next step in Moonglaze’s evolution, complementing the brand’s existing highlighter sticks and multi-use brushes, which have already gained a loyal following.  

The creation of Moonglaze has been a deeply personal one, shaped by Alnamlah’s background as a makeup artist. “Our products are inspired by my belief in healthy, glowing skin as the foundation of any great makeup look,” she said. This belief led her to begin her brand with skincare products before expanding to blushes and highlighters. 

The use of ‘moon’ in the brand name is inspired by the fact that, in Arabic (qamar), it’s used as a description “someone who is perfectly luminous, just like the full moon,” according to Alnamlah.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @moonglaze

“The idea of using makeup to highlight natural beauty rather than mask it is something that I wanted to reflect in every Moonglaze product,” Alnamlah added. “Growing up in Saudi Arabia, I’ve always been inspired by the cultural appreciation of beauty and the importance of glowing, radiant skin.”  

Reflecting on the challenges and lessons of building her brand, Alnamlah shared how staying true to her vision has been key. “I’ve learned that beauty isn’t just about the products, but about how they make people feel,” she said. 

Alnamlah has made a name for herself on the fashion circuit as a blogger, beauty influencer and makeup artist over the last few years. Besides her beauty brand, the architecture student is also an entrepreneur and has a coffee store called So Matcha in Riyadh.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @moonglaze

In 2021, she was featured in French luxury fashion label Jean Paul Gaultier’s campaign as they celebrated Saudi Arabia’s 91st National Day — its first-ever launch dedicated to a Middle Eastern country. 

The Selfridges launch marks a pivotal moment for Moonglaze, but Alnamlah’s ambitions extend far beyond London.  

“The Selfridges launch is just the beginning,” she said. “We are excited to expand into more countries. As we grow, we’ll continue to innovate with new product launches and collections, like our blush range. 

“The ultimate goal is to create a brand that empowers people to embrace their natural beauty,” she said.  


Review: Netflix’s ‘The New Yorker at 100’

Updated 14 December 2025
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Review: Netflix’s ‘The New Yorker at 100’

  • Directed by Marshall Curry, the documentary opened the doors to the publication’s meticulous world, offering viewers a rare look inside the issues within the magazine’s issues

Out this month, Netflix’s “The New Yorker at 100” documentary marks the centennial of the weekly that has brought forth arguably some of the most compelling long-form journalism in my lifetime.

As a ferocious reader with an insatiable appetite for print, I vividly recall picking-up a copy of The New Yorker in Saudi Arabia after school as a teen, determined to read it cover-to-cover — only to find myself mentally, intellectually and physically exhausted after deciphering a single lyrical and Herculean-sized long-form piece.

Reading The New Yorker still makes one both feel smarter — and perhaps not smart enough — at the very same time. Just like the documentary.

Much like Vogue’s 2009 documentary, “The September Issue,” which followed (now retired) editor-in-chief Anna Wintour as she prepared for the September 2007 issue; this documentary largely centered on the making of the Feb. 17 & 24, 2025 multi-cover edition.

A quintessentially New York staple that readers either love or loathe — or both — the magazine has long been seen as a highbrow publication for the “elite.”

But The New Yorker is in on the joke. It never did take itself too seriously.

Directed by Marshall Curry, the documentary opened the doors to the publication’s meticulous world, offering viewers a rare look inside the issues within the magazine’s issues.

Narrated by actress Julianne Moore, it included sit-down interviews with famous figures, largely offering gushing testimonials.

It, of course, included many cameos from pop culture references such as from “Seinfeld,” “The Good Place” and others.

It also mentioned New Yorker’s famed late writers Anthony Bourdain and Truman Capote, and Ronan Farrow.

As a journalist myself, I enjoyed the behind-the-scenes peeks into staff meetings and editing discussions, including the line-by-line fact-checking process.

While lovingly headquartered in New York — and now based at One World Trade Center after decades in the heart of Times Square — the magazine has long published dispatches from elsewhere in the country and around the world.

I wish there had been more airtime dedicated to Jeanette “Jane” Cole Grant, who co-founded the magazine with her husband-at-the-time, Harold Ross, during the Roaring Twenties.

Ironically, neither founder hailed from New York — Grant arrived from Missouri at 16 to pursue singing before becoming a journalist on staff at The New York Times — and Ross came from a Colorado mining town.

Perhaps more bizarrely, Ross, who served as the first editor-in-chief of The New Yorker — known today for its intricate reporting and 11 Pulitzer Prizes — had dropped out of school at 13. He served as lead editor for 26 years until his death, guided by instinct and surrounded by talented writers he hired.

As the Pulitzer Prize-winning journalist and the magazine’s fifth editor-in-chief, David Remnick has held the role since 1998. “It is a place that publishes a 15,000-word profile of a musician one week, a 9,000-word account from Southern Lebanon, with gag cartoons interspersed in them,” he said in one scene.

It also offered a glimpse of the leadership of his predecessor, the vivacious and provocative Tina Brown, who served as editor-in-chief for six years starting in 1992.

No woman has held the top editor position before or since her tenure.

Some of the most compelling moments in the documentary, for me, showed journalists scribbling in reporter notebooks in darkened movie theaters, rocking-out in dingy punk shows, and reporting from political rallies while life unfolded around them.

These journalists were not sitting in diners, merely chasing the money or seated in corner offices; they were on the ground, focused on accuracy and texture, intent on portraying what it meant to be a New Yorker who cared about the world, both beyond the city’s borders and within them.

While Arab bylines remain limited, the insights from current marginalized writers and editors showed how the magazine has been trying to diversify and include more contributors of color. They are still working on it.

A century in, this documentary feels like an issue of The New Yorker — except perhaps easier to complete.