RIYADH: Cityscape Global, the world’s largest real estate exhibition, is set to debut a Stadiums & Mega Events zone, powered by the Saudi Ministry of Sport, at this year’s event, from Nov. 11-14 at the Riyadh Exhibition & Convention Center.
The new zone will highlight Saudi Arabia’s ascent in recent years as a leader in hosting global events, aligned with the Kingdom’s Vision 2030.
Stadiums & Mega Events will feature a zone that will bring together more than 80 industry experts and sports figures such as Didier Drogba, Anthony Joshua OBE, Emile Heskey, Gilberto Silva, Sol Campbell, Marta Corredera, Louis Saha, Jens Lehmann, Maxwel and John Obi Mike. The zone also offers more than 30 hours of exclusive content on innovation, sustainability and inclusivity in mega-event planning and stadium design.
The zone will explore three key tracks — redevelopment, diversification and sustainability. From Expo 2030 to the World Cup, attendees will have the chance to learn from event committees, football stars, architects and e-sports pioneers about how cities leverage cutting-edge arenas where innovation, sustainability and inclusivity thrive.
Former Chelsea star Didier Drogba will be on eof the guest speakers as Stadiums & Mega Events zone debuts at Cityscape Global 2024 in Riyadh. (Supplied)
“The Ministry of Sport is thrilled to be the official sponsor of the new zone, Stadiums and Mega Events at Cityscape Global 2024, powering insightful debate from over 80 industry experts and several iconic international sports stars,” said a Ministry of Sport spokesperson. “This event showcases how visionary projects are redefining sports and entertainment infrastructure, transforming future cities.”
Also speaking ahead of the event next week is former Chelsea striker Didier Drogba, who will be taking part in a session about what the future holds for the sports industry.
“I am excited to be attending Cityscape Global, the world’s largest real estate event, this November and seeing the transformation of sports infrastructure in Saudi Arabia,” he said. “I will be speaking about the future of sports and esports on November 12th, along with doing a meet-and-greet.”
This year’s Cityscape Global will feature seven specialized conferences, with the Stadiums & Mega Events conference joining an illustrious lineup that includes The Future of Living Summit, Asset Horizons, Institutional Investors, DNA (Design & Architecture), PropTech, and FutureBuild. The conferences will feature more than 500 expert speakers.
“The launch of Stadiums & Mega Events is a testament to Saudi Arabia’s ambitions to leverage the power of mega-events to showcase how the Kingdom is planning to redefine how stadiums are designed, built and delivered in a way that will change how fans experience sports in the future,” said Rachel Sturgess, senior vice president of Tahaluf, which organizes Cityscape Global. “The event next week will bring together some of the world’s leading investors and sports stars to discuss the upcoming mega events sector that will help transform Saudi Arabia into an aspirational tourism destination with events and attractions that captivate, unite and inspire.
“The urban development market is gearing up to accommodate the expected influx of people into the country, and our new Stadiums and Attractions feature will shed light on these plans,” she said. “The Saudi Arabian stadium construction industry is about to experience a sustained industry-wide boom, which the global sector attending the event in Riyadh next week will be eager to be a part of.”
With FIFA expected to confirm Saudi Arabia as hosts of the 2034 World Cup, the Kingdom is developing its land to give visitors a 360-degree experience, where, when arriving to attend matches, they also have multiple tourist attractions to view. In addition to the FIFA 2034 bid, Saudi Arabia is undertaking several major projects, such as the King Salman Sports City and the Sports Boulevard in Riyadh.
“Participating in Cityscape Global is a pivotal moment for us at the Sports Boulevard Foundation, as we contribute to the evolution of Saudi Arabia’s sports and mega events sector,” said Jayne McGivern, CEO of the Sports Boulevard Foundation.
Boxing legend Anthony Joshua will also be joining the line-up of sporting celebrities when the doors open to the public next week.
“I am stepping out of the boxing industry to step into the world of real estate, and I am with the world’s biggest event, Cityscape Global, in Riyadh. We are going to talk about how the world of sports fuses with the world of business, as well as real estate, the future of Riyadh and the future of boxing,” Joshua said.
