Starbucks on Wednesday reported a 7 percent drop in global comparable sales for the fourth quarter as the coffee chain struggles to revive demand for its pricey lattes in the key US and China markets.
Last week, Starbucks reported preliminary fourth-quarter results and suspended its annual forecast through the next fiscal year as new CEO Brian Niccol tries to steer the company toward the path to growth.
The Seattle-based company’s strategy to drive demand through promotions and improved loyalty program offers fell flat in the face of muted spending from cost-conscious consumers.
Starbucks is also facing an uphill battle in China, where it is dealing with a choppy macroeconomic recovery and stiff competition from local brands.
Comparable sales in China, the company’s second-largest market after the US, declined for three straight quarters, falling 14 percent in the fourth quarter.
Investors, however, are betting on seasoned industry veteran and ex-Chipotle Mexican Grill head Niccol to simplify the company’s leadership and operating structure, and reinvigorate the coffee-house culture at Starbucks’ US stores.
Shares of the company have risen about 26 percent since Niccol replaced Laxman Narasimhan as CEO in a surprise announcement in August. They were down about 1 percent in extended trading on Wednesday.
International comparable sales fell 9 percent in the fourth quarter, compared with expectations of a 6.5 percent drop, as per data compiled by LSEG.
Starbucks’ loyalty program growth was also tempered in the fourth quarter, with 90-day active members in the US remaining flat sequentially. That compares with a 3 percent sequential rise reported in the third quarter.
The company’s net income fell to $909.3 million, or 80 cents per share, from $1.22 billion, or $1.06 per share, a year earlier in the fourth quarter ended Sept 29.
Starbucks reports drop in comparable sales, earnings as global demand suffers
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Starbucks reports drop in comparable sales, earnings as global demand suffers
- The Seattle-based company’s strategy to drive demand through promotions and improved loyalty program offers fell flat
Vince Zampella, video game pioneer behind ‘Call of Duty,’ dies at 55
Vince Zampella, one of the creators behind such best-selling video games as “Call of Duty,” has died. He was 55.
Video game company Electronic Arts said Zampella died Sunday. The company did not disclose a cause of death.
In 2010, Zampella founded Respawn Entertainment, a subsidiary of EA, and he also was the former chief executive of video game developer Infinity Ward, the studio behind the successful “Call of Duty” franchise.
A spokesperson for Electronic Arts said in a statement on Monday that Zampella’s influence on the video game industry was “profound and far-reaching.”
“A friend, colleague, leader and visionary creator, his work helped shape modern interactive entertainment and inspired millions of players and developers around the world. His legacy will continue to shape how games are made and how players connect for generations to come,” a company spokesperson wrote.
One of Zampella’s crowning achievements was the creation of the Call of Duty franchise, which has sold more than half a billion games worldwide,
The first person shooter game debuted in 2003 as a World War II simulation and has sold over 500 million copies globally. Subsequent versions have delved into modern warfare and there is a live-action movie based on the game in production with Paramount Pictures.
In recent years, Zampella has been at the helm of the creation of the action adventure video games Star Wars Jedi: Fallen Order and Star Wars Jedi: Survivor.
