PIF’s TASARU brings Germany’s Blacklane to Saudi Arabia through strategic investment: CEO

Michael Mueller, CEO of TASARU, speaking to Arab News. AN/Abdulrahman bin Shalhuob
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Updated 30 October 2024
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PIF’s TASARU brings Germany’s Blacklane to Saudi Arabia through strategic investment: CEO

  • Blacklane plans to establish a training academy in the Kingdom
  • Investment in Blacklane provides the Kingdom with an experienced international partner to advance sustainable mobility in the region

RIYADH: Saudi Arabia’s TASARU is boosting German-based premium chauffeur services company Blacklane’s entry into the Kingdom through a strategic investment, says the CEO. 

In an interview with Arab News during the Future Investment Initiative in Riyadh, Michael Mueller – head of the Public Investment Fund subsidiary –  emphasized the alignment between Blacklane’s mission and Saudi Arabia’s Vision 2030, which includes objectives for a sustainable and localized premium transportation sector. 

“Blacklane is a ride-hailing company that finally focuses on premium chauffeur services and they want to establish a business here in Saudi Arabia and this is finally where we found a very good match into the strategy 2030 of KSA to have a sustainable, premium chauffeur service that finally wants to localize and establish their business here,” he said. 

In addition to providing chauffeur services, Blacklane plans to establish a training academy in the Kingdom, which Mueller highlighted as a unique differentiator in the market. 

“What makes them different is their chauffeur service in Saudi Arabia is already existing and established, of course, but, if you look into what they want to build up, and this is, for example, a training academy, so, it’s something also that comes along with higher safety,” he said. 

According to Mueller, the investment in Blacklane provides the Kingdom with an experienced international partner to advance sustainable mobility in the region. 

“And we have an international company that is already experienced in that business, and that’s what we want to bring to the Kingdom now with our investment and yesterday we did the signing and we are very happy finally that they will start establishing this business,” he added, following the signing of the agreement at FII8. 

TASARU’s investment in Blacklane is part of a broader strategy to develop an ecosystem that supports the growth of key automotive players in the Kingdom, including Ceer, Lucid, and Hyundai. 

“Our priorities right now are, of course, focus also on supporting Ceer, Lucid, Hyundai, and looking into the supplier business, because that’s also very essential as these companies will go live within the next two to three years,” Mueller explained. 

“That’s definitely something we are carefully observing right now. Which suppliers are necessary to establish this ecosystem around the OEMs (original equipment manufacturers) themselves,” he added. 

In the longer term, TASARU is exploring opportunities to strengthen Saudi Arabia’s automotive logistics infrastructure, a move that could further support the sector’s growth. 

“Then we look into each and every opportunity. There might come something in the logistics area that finally also supports to uplift logistics services around automotive. That might be something that is potentially coming a little bit later,” Mueller said. 

Reflecting on TASARU’s milestones achieved within its first year, Mueller pointed to investments in autonomous technology and ride-hailing services as indicators of the company’s commitment to building a sustainable mobility ecosystem in Saudi Arabia. 

“I think you can already see after just one year of operations, we established something in King Abdullah Economic City. We went into autonomous technology investments as now with Blacklane also in ride-hailing services,” he said. 

Mueller added that the company is heavily investing in everything that supports the broader vision of boosting the automotive and mobility industry in the Kingdom. 

“Ride-hailing is one part of it. But we also go more into bringing new technologies to Saudi Arabia, everything that is supporting the overall idea to establish automotive and mobility services in Saudi Arabia,” he said. 

Blacklane is currently in its foundation phase in the Kingdom, Mueller explained, adding that the company’s main hub is in Riyadh and the next step will be to bring their training facilities and academy. 

“After Riyadh, they will focus on Jeddah and there will be three or four cities coming more or less in the Kingdom,” he added. 

Mueller explained that the process of developing the mobility ecosystem comes in a step-by-step model.

He added that Saudi Arabia has already started to establish facilities like Lucid and Ceer, but what comes next is finding the right suppliers to build the foundation. 

He added that exploring next-generation vehicles and technologies, along with strengthening regulations for these innovations, will play a significant role in the future.

Mueller also hinted that TASARU is in the early phases of several big announcements that have yet to be revealed. 


Over 3k flights cancelled across the Middle East after attack on Iran by the US, Israel

Updated 01 March 2026
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Over 3k flights cancelled across the Middle East after attack on Iran by the US, Israel

RIYADH: US and Israeli strikes on Iran led to widespread airspace shutdowns in the Middle East, canceling and rerouting thousands of flights and paralyzing key international travel corridors.

Flight cancellations affected seven airports across the Middle East, including Dubai and Abu Dhabi in the UAE, Doha in Qatar, and Manama in Bahrain.

Emirates Airlines said in a statement: “Due to multiple regional airspace closures, Emirates has temporarily suspended all operations to and from Dubai, up until 1500 hrs UAE time on Monday, 2 March.”

A flydubai spokesperson said the situation is evolving, and the airline is closely monitoring developments while coordinating with authorities to adjust its flight schedule.

“Our teams are working diligently to implement comprehensive welfare for all affected customers. The safety of our passengers and crew remains our highest priority,” the spokesperson said.

He added: “We are currently experiencing a high volume of calls and appreciate our customers’ patience while our teams work to assist everyone as quickly as possible.”

Qatar Airways announced that the airport will remain closed until at least the morning of March 2.

“Qatar Airways flights to, and from, Doha have been temporarily suspended due to the closure of Qatari airspace,” the airline said.

It added: “Qatar Airways will resume operations once the Qatar Civil Aviation Authority announces the safe reopening of Qatari airspace.”

Saudia also said in an official statement that it had canceled a number of flights due to developments in the region and the closure of airspace.

The organization said the decision was taken in line with aviation safety and security standards, noting that its Emergency Coordination Center is closely monitoring developments with relevant authorities.

Saudia urged passengers to verify the status of their flights before heading to the airport and said guests would be notified of updates through the contact details associated with their bookings.

The carrier added that further information would be announced in a subsequent statement if available.

Air Arabia also said its flights were experiencing cancellations, delays, or rerouting as a result of the evolving situation and airspace closures.

Airlines cited airspace closures and safety concerns as the main reasons for flight disruptions, urging passengers to check official channels for updates as the situation develops.

Israeli airspace also remained closed on March 1st. Israeli airline El Al said it was preparing a recovery effort to bring home Israelis stranded abroad once the airspace reopened.

Travelers were either stranded or diverted to other airports on Feb. 28 after Israel, Qatar, Syria, and Iran as well as Iraq, Kuwait and Bahrain, closed their airspace.

After the UAE announced a temporary partial airspace closure, FlightRadar24 recorded no flights over the country.

The closures affected key hub airports in Dubai, Abu Dhabi, and Doha. Emirates, Qatar Airways, and Etihad, airlines that operate from these hubs, normally handle around 90,000 passengers daily, with even more traveling to other Middle Eastern destinations, according to aviation analytics firm Cirium.

Airports hit by attacks

Two airports in the UAE reported incidents as the government there condemned what it called a “blatant attack involving Iranian ballistic missiles” on Feb.28.

Dubai International Airport, the UAE’s largest and one of the world’s busiest, reported four injuries, while Abu Dhabi’s Zayed International Airport said a drone attack killed one person and injured seven others. Strikes were also reported at Kuwait International Airport.

Though Iran did not publicly claim responsibility, the scope of retaliatory strikes that Gulf nations attributed to Iran extended beyond the US bases that it previously said it would target.

Flight delays, cancellations are likely to continue

“For travelers, there’s no way to sugarcoat this,” said Henry Harteveldt, an airline industry analyst and president of Atmosphere Research Group.

“You should prepare for delays or cancellations for the next few days as these attacks evolve and hopefully end,” he added.

To avoid conflict zones, airlines are rerouting Middle East flights over Saudi Arabia, adding hours and fuel costs, which could push ticket prices higher if the tensions persist.

The extra flights will strain air traffic controllers in the Kingdom, who may need to slow traffic for safety. Meanwhile, countries that closed their airspace will lose out on overflight fees from passing airlines.

Mike McCormick, former head of air traffic control at the FAA and now a professor at Embry-Riddle Aeronautical University, said some countries may reopen parts of their airspace in the coming days once US and Israeli officials provide airlines with details on military flight zones and Iran’s missile capabilities.

“Those countries then will be able to go through and say, ok, we can reopen this portion of our space but we’ll keep this portion of our airspace closed,” McCormick said.

“So, I think what we’ll see in the next 24 to 36 hours is how the use of airspace evolves as the kinetic activity gets more well-defined and as the capability of Iran to actually shoot missiles and create additional risk is diminished due to the attacks,” he added.

But it is unclear how long the disruption to flight operations could last. For comparison, the Israeli and US attack on Iran in June 2025 lasted 12 days.