ISLAMABAD: Sixteen Pakistani companies are taking part in Beautyworld Middle East 2024 trade exhibition, one of the most renowned and prominent beauty trade shows around the world, in the United Arab Emirates, the Pakistani consulate general in Dubai said on Tuesday. 

The Beautyworld Middle East 2024 is the region’s largest international trade fair for the beauty and wellness industries, taking place at the Dubai World Trade Center from Oct. 28-30. The exhibition is hosting over 1,800 exhibitors from 60 countries with Pakistani companies showcasing hair, cosmetics and skincare, fragrance, perfumes and personal hygiene products.

“Sixteen exhibitors from Pakistan are participating under the patronage of the Trade Development Authority of Pakistan (TDAP),” the Consul General of Pakistan in Dubai said. 

Pakistan’s UAE envoy Faisal Niaz Tirmizi praised Pakistani exhibitors, crediting them for introducing “innovative and high-quality products.” He said their participation was an important step toward promoting Pakistan’s beauty and personal care products globally.

The Pakistan Pavilion at the exhibition was inaugurated by the consul general of Pakistan, Hussain Muhammad, who highlighted that the event allowed Pakistani businessmen to present their products in a bid to promote exports and attract foreign investment.

He commended Pakistani exhibitors for diversifying their products and expanding their market, underscoring the consulate’s support in this regard at the “globalized” Dubai market.

Pakistani businesses regularly participate in exhibitions held in the UAE. Earlier this month, they took part in a four-day Gulf Information Technology Exhibition (GITEX) in Dubai to showcase its growing prowess in the IT sector, with a focus on tapping into the lucrative Middle Eastern markets.