16 Pakistani companies participate in UAE’s Beautyworld Middle East trade exhibition 

Particpants attend Beautyworld Middle East 2023 trade exhibition in Dubai, UAE. (Beautyworld Middle East/File)
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Updated 29 October 2024
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16 Pakistani companies participate in UAE’s Beautyworld Middle East trade exhibition 

  • Beautyworld Middle East trade fair, taking place from Oct. 28-30 in Dubai, features over 1,800 exhibitors 
  • Pakistani companies showcasing hair, cosmetics and skincare, fragrance, perfumes and personal hygiene products

ISLAMABAD: Sixteen Pakistani companies are taking part in Beautyworld Middle East 2024 trade exhibition, one of the most renowned and prominent beauty trade shows around the world, in the United Arab Emirates, the Pakistani consulate general in Dubai said on Tuesday. 

The Beautyworld Middle East 2024 is the region’s largest international trade fair for the beauty and wellness industries, taking place at the Dubai World Trade Center from Oct. 28-30. The exhibition is hosting over 1,800 exhibitors from 60 countries with Pakistani companies showcasing hair, cosmetics and skincare, fragrance, perfumes and personal hygiene products.

“Sixteen exhibitors from Pakistan are participating under the patronage of the Trade Development Authority of Pakistan (TDAP),” the Consul General of Pakistan in Dubai said. 

Pakistan’s UAE envoy Faisal Niaz Tirmizi praised Pakistani exhibitors, crediting them for introducing “innovative and high-quality products.” He said their participation was an important step toward promoting Pakistan’s beauty and personal care products globally.

The Pakistan Pavilion at the exhibition was inaugurated by the consul general of Pakistan, Hussain Muhammad, who highlighted that the event allowed Pakistani businessmen to present their products in a bid to promote exports and attract foreign investment.

He commended Pakistani exhibitors for diversifying their products and expanding their market, underscoring the consulate’s support in this regard at the “globalized” Dubai market.

Pakistani businesses regularly participate in exhibitions held in the UAE. Earlier this month, they took part in a four-day Gulf Information Technology Exhibition (GITEX) in Dubai to showcase its growing prowess in the IT sector, with a focus on tapping into the lucrative Middle Eastern markets. 


Pakistan says Azerbaijan’s SOCAR to finalize oil and gas investment next month

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Pakistan says Azerbaijan’s SOCAR to finalize oil and gas investment next month

  • SOCAR signals February decision after Davos talks, citing Pakistan’s reform momentum
  • Existing LNG, fuel supply ties point to deeper Azerbaijan-Pakistan energy cooperation

ISLAMABAD: Pakistan’s finance ministry said on Thursday Azerbaijan’s state energy company SOCAR is set to finalize an investment in Pakistan’s oil and gas sector next month, following high-level engagements on the sidelines of the World Economic Forum in Davos.

The announcement came after a business roundtable chaired by Finance Minister Muhammad Aurangzeb, where SOCAR President Rovshan Najaf told Pakistani officials the company viewed Pakistan as a long-term energy partner, according to a statement from the finance ministry.

Pakistan has been seeking fresh foreign investment into its energy sector as part of broader economic reforms aimed at stabilizing supply, reducing costs and improving contractual transparency. The oil and gas sector, alongside mining and minerals, has been identified by Islamabad as central to energy security and industrial growth.

SOCAR already has a commercial footprint in Pakistan through SOCAR Trading, which supplies liquefied natural gas under a government-to-government framework with Pakistan LNG Limited. Under the arrangement, SOCAR can supply up to one LNG cargo per month without take-or-pay obligations, giving Pakistan greater flexibility in managing demand and pricing. The agreement has been extended into 2025, reflecting continued cooperation.

“SOCAR views Pakistan as a natural long-term energy partner,” Najaf said, according to the finance ministry statement, citing Pakistan’s “market depth, growing energy demand, and ongoing reform momentum in the oil and gas sector.”

He also highlighted SOCAR’s engagement with Pakistan State Oil on petroleum product supply and expressed interest in expanding cooperation across the broader oil and gas value chain as reforms advance.

Welcoming the planned investment, Aurangzeb reiterated the government’s commitment to attracting “strategic and commercially viable investment” in energy, saying reforms were focused on improving pricing transparency, contractual clarity and risk-sharing mechanisms, according to the statement.

SOCAR is a major state-owned energy company operating in more than 20 countries, with a workforce exceeding 66,000 employees and reported revenues of about $50.6 billion in 2024, the ministry said.

Pakistan and Azerbaijan have been deepening economic ties in recent years, with energy cooperation emerging as a key pillar alongside trade and investment discussions. Officials say the expected SOCAR investment would mark a significant step in strengthening bilateral energy links.