South Korean Olympic shooter Kim keeps cool over newfound fame

She says she is “grateful and happy” for the attention, particularly as it has boosted interest in the sport she loves, and that her family has helped her stay humble. (AFP)
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Updated 23 October 2024
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South Korean Olympic shooter Kim keeps cool over newfound fame

SEOUL:When Kim Ye-ji first tried shooting at age 12 she could not lift the gun. Now, she is the world’s most Internet-famous Olympic shooter, thanks to her steel nerves — and Elon Musk.
Kim, 32, won silver in the women’s 10m air pistol at this summer’s Paris Olympics and captured the Internet’s attention with her nonchalant cool. But she told AFP that she fell into her sport by accident.
When her middle school teacher asked for volunteers to try shooting, Kim did not raise her hand but was selected anyway. Despite being too small to hoist the pistol, she was hooked.
“I thought it looked cool,” Kim, dressed in an oversized black suit and heels after a commercial photoshoot, told AFP at a shooting range in Seoul. Her visit to the venue prompted gasps of excitement from other young Koreans at the firing line.
Her parents strongly opposed her taking up shooting, but “for three days, I didn’t eat and just cried, begging to be allowed,” Kim said. Eventually, they relented.
“I didn’t have a clear goal when it came to my studies. But with shooting... I knew I had to be the best,” she said.
She has dedicated her life to shooting ever since. In Paris, she said she had a “single goal — winning a medal.”
She was not using social media at the time, viewing it as “toxic” and a distraction from training, so she was initially unaware when videos of her shooting started going viral.
At a photo session with other medalists in Paris, where journalists told her she had “a lot of Brazilian fans” and asked her to greet them in Portuguese, she started to realize something had happened.
“I didn’t think of myself as special, and I still don’t,” she told AFP.
“There are many other medalists with lots of fans, and I just see myself as one of them.”

The video that launched Kim to stardom shows her in an all-black uniform, a backwards baseball cap and wire-rimmed shooting glasses while taking aim and firing. After breaking the world record she barely reacts, glancing at her score calmly as the crowd applauds.
The clip, which was actually taken from a competition in May 2024, triggered an Internet frenzy, with people hailing her “main character” energy, and Elon Musk calling for her to be cast in an action movie, “no acting required.”
Videos of her Olympic performance quickly went viral, but the preternatural calm which captivated the Internet’s attention is simply how she shoots, she said.
“I wasn’t initially good at concentrating,” she said, but she was advised to keep her gaze ultra-focused at the firing line.
She found this “helped me concentrate, and to calm my nerves.”
She said she is a “naturally restless person,” but when she shoots “my arm is not just my arm anymore; it’s all part of the gun.”
“When holding the gun, everything must be perfectly fixed in place. Nothing should move — wrist, hand, or any other part. I think of it all as part of the gun.”

When Kim returned to South Korea after the Olympics, she was inundated with interview requests, invited to model for brands like Louis Vuitton, and even appear in a short movie — as an assassin — with Indian actress Anushka Sen.
She says she is “grateful and happy” for the attention, particularly as it has boosted interest in the sport she loves, and that her family has helped her stay humble.
“My father told me: ‘I think people are overreacting a bit when you just won silver’,” she says laughing, adding that her six-year-old daughter also likes to cheekily point out her mum “didn’t win gold.”
Kim says she sees no conflict between her life as an elite shooter and a fledgling celebrity. She still trains five days a week, fitting in photo shoots and interviews in her spare time.
She is now focused on winning gold at the 2028 Los Angeles Olympics and believes she is only just hitting her sporting prime.
“In terms of shooting, it’s less about age and more about individual skill,” she said, plus preparation and effort.
“This year and last have been my best seasons, and if I continue to work hard, I think I’ll keep performing well,” she said, adding that she hopes to compete until she is 50 years old.
Since the viral videos, “people refer to me as ‘shooter Kim Ye-ji’ rather than just ‘Kim Ye-ji’,” she said.
“I want to continue my work so that the word ‘shooter’ will always be remembered.”


How TV shows like ‘Mo’ and ‘Muslim Matchmaker’ allow Arab and Muslim Americans to tell their stories

(Clockwise) Hoda Abrahim, founder and CEO of, "Love, Inshallah,", Actor Ramy Youssef, Mohammed Amer and Yasmin Elhady. (AP)
Updated 28 December 2025
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How TV shows like ‘Mo’ and ‘Muslim Matchmaker’ allow Arab and Muslim Americans to tell their stories

  • In addition to “Mo,” shows like “Muslim Matchmaker,” hosted by matchmakers Hoda Abrahim and Yasmin Elhady, connect Muslim Americans from around the country with the goal of finding a spouse

COLUMBUS, Ohio: Whether it’s stand-up comedy specials or a dramedy series, when Muslim American Mo Amer sets out to create, he writes what he knows.
The comedian, writer and actor of Palestinian descent has received critical acclaim for it, too. The second season of Amer’s “Mo” documents Mo Najjar and his family’s tumultuous journey reaching asylum in the United States as Palestinian refugees.
Amer’s show is part of an ongoing wave of television from Arab American and Muslim American creators who are telling nuanced, complicated stories about identity without falling into stereotypes that Western media has historically portrayed.
“Whenever you want to make a grounded show that feels very real and authentic to the story and their cultural background, you write to that,” Amer told The Associated Press. “And once you do that, it just feels very natural, and when you accomplish that, other people can see themselves very easily.”
At the start of its second season, viewers find Najjar running a falafel taco stand in Mexico after he was locked in a van transporting stolen olive trees across the US-Mexico border. Najjar was trying to retrieve the olive trees and return them to the farm where he, his mother and brother are attempting to build an olive oil business.
Both seasons of “Mo” were smash hits on Netflix. The first season was awarded a Peabody. His third comedy special on Netflix, “Mo Amer: Wild World,” premiered in October.
Narratively, the second season ends before the Hamas attack in Israel on Oct. 7, 2023, but the series itself doesn’t shy away from addressing Israeli-Palestinian relations, the ongoing conflict in Gaza or what it’s like for asylum seekers detained in US Immigration and Customs Enforcement detention centers.
In addition to “Mo,” shows like “Muslim Matchmaker,” hosted by matchmakers Hoda Abrahim and Yasmin Elhady, connect Muslim Americans from around the country with the goal of finding a spouse.
The animated series, “#1 Happy Family USA,” created by Ramy Youssef, who worked with Amer to create “Mo,” and Pam Brady, follows an Egyptian American Muslim family navigating life in New Jersey after the 9/11 terrorists attack in New York.
Current events have an influence
The key to understanding the ways in which Arab or Muslim Americans have been represented on screen is to be aware of the “historical, political, cultural and social contexts” in which the content was created, said Sahar Mohamed Khamis, a University of Maryland professor who studies Arab and Muslim representation in media.
After the 9/11 attacks, Arabs and Muslims became the villains in many American films and TV shows. The ethnic background of Arabs and the religion of Islam were portrayed as synonymous, too, Khamis said. The villain, Khamis said, is often a man with brown skin with an Arab-sounding name.
A show like “Muslim Matchmaker” flips this narrative on its head, Elhady said, by showing the ethnic diversity of Muslim Americans.
“It’s really important to have shows that show us as everyday Americans,” said Elhady, who is Egyptian and Libyan American, “but also as people that live in different places and have kind of sometimes dual realities and a foot in the East and a foot in the West and the reality of really negotiating that context.”
Before 9/11, people living in the Middle East were often portrayed to Western audiences as exotic beings, living in tents in the desert and riding camels. Women often had little to no agency in these media depictions and were “confined to the harem” — a secluded location for women in a traditional Muslim home.
This idea, Khamis said, harkens back to the term “orientalism,” which Palestinian American academic, political activist and literary critic Edward Said coined in his 1978 book of the same name.
Khamis said, pointing to countries like Britain and France, the portrayal in media of people from the region was “created and manufactured, not by the people themselves, but through the gaze of an outsider. The outsiders in this case, he said, were the colonial/imperialist powers that were actually controlling these lands for long periods of time.”
Among those who study the ways Arabs have been depicted on Western television, a common critique is that the characters are “bombers, billionaires or belly dancers,” she said.
The limits of representation
Sanaz Alesafar, executive director of Storyline Partners and an Iranian American, said she has seen some “wins” with regard to Arab representation in Hollywood, noting the success of “Mo,” “Muslim Matchmaker” and “#1 Happy Family USA.” Storyline Partners helps writers, showrunners, executives and creators check the historical and cultural backgrounds of their characters and narratives to assure they’re represented fairly and that one creator’s ideas don’t infringe upon another’s.
Alesafar argues there is still a need for diverse stories told about people living in the Middle East and the English-speaking diaspora, written and produced by people from those backgrounds.
“In the popular imagination and popular culture, we’re still siloed in really harmful ways,” she said. “Yes, we’re having these wins and these are incredible, but that decision-making and centers of power still are relegating us to these tropes and these stereotypes.”
Deana Nassar, an Egyptian American who is head of creative talent at film production company Alamiya Filmed Entertainment, said it’s important for her children to see themselves reflected on screen “for their own self image.” Nassar said she would like to see a diverse group of people in decision-making roles in Hollywood. Without that, it’s “a clear indication that representation is just not going to get us all the way there,” she said.
Representation can impact audiences’ opinions on public policy, too, according to a recent study by the Institute for Social Policy and Understanding. Results showed that the participants who witnessed positive representation of Muslims were less likely to support anti-democratic and anti-Muslim policies compared to those who viewed negative representations.
For Amer, limitations to representation come from the decision-makers who greenlight projects, not from creators. He said the success of shows like his and others are a “start,” but he wants to see more industry recognition for his work and the work of others like him.
“That’s the thing, like just keep writing, that’s all it’s about,” he said. “Just keep creating and keep making and thankfully I have a really deep well for that, so I’m very excited about the next things,” he said.